Starbright and the City

At Starbright Floral Design, we stop to smell the flowers every day. Even though we do, we also find our schedule bountiful with events. We wanted to share with our friends and colleagues what we’ve been up to these past few days. Sometime, somewhere, we hope that you are at a special gathering decorated with our amazing blooms and robust accents.

Starbright was delighted to be invited to enhance the beauty that is the Oculus at the World Trade Center, located in lower Manhattan. Our client was Advertising Week and they had the distinct honor of hosting the first ever event at the Santiago Calatrava designed space that is referred to as a “bird in flight”.

Starbright bedecked the Oculus with lush, willowy palm trees.
Starbright bedecked the Oculus with lush, willowy palm trees.

The event took place at the Grand Staircase of the Oculus in New York City, which was built with white Italian marble. Advertising Week, which brings the best and brightest of the marketing and entertainment fields together for one week in NYC, wanted to highlight the serenity of the space while evoking the fresh and innovative practices that they are known for creating in their industry. As soon as Advertising Week described their vision for the event, we at Starbright Floral Design knew that lush palm trees would the perfect accompaniment to the evening.

The awe-inspiring vaulted ceiling at the Oculus is the focal point that we wanted to enhance.
The awe-inspiring vaulted ceiling at the Oculus is the focal point that we wanted to enhance.

As some of our clients may not know, not only does Starbright Floral Design create custom floral displays in venues across New York City, we are also able to send our carefully curated plants to be rented for an evening, which is what Advertising Week decided to do in this case. We were thrilled to be a small part of this amazing evening in NYC and look forward to being a partner with Advertising Week for future events.

This past week Starbright also had the privilege of beautifying the Baryshnikov Arts Center in Manhattan for their annual gala, the Fall Fete. The Fall Fete was created to raise funds to support performances and residencies at BAC, while also having a magical evening in NYC with those who are passionate about the arts.

Starbright had been requested to create floral accents that would enhance the elegance of the Center’s Ballroom for the sumptuous dinner, without causing difficulty for guests who wanted to converse while they dined. We rose to the challenge by crafting a runner of blooms and greenery that ran the 18-foot length of each table. Composed of an array of fuchsia calla lilies, orchids, orange pincushion protea flowers and purple eucalyptus, the runner was pin-spot lit from above to enhance the display and create an intimate and inviting atmosphere for the private gala.

Verdant greens provided the perfect background emphasize the floral arrangements.
Verdant greens provided the perfect background emphasize the floral arrangements.

Our dramatic arrangements that accompanied the photo area for the event were created to create a heightened effect that would make an impact, both visually and emotionally, as guests entered the venue. Staying true to the theme of the evening, these displays were made of a blend of fuchsia calla lilies, orchids and orange pincushion protea flowers, with purple eucalyptus and succulents that took guests’ breath away.

These arrangements created an elevated elegance for photography at the step and repeat wall.
These arrangements created an elevated elegance for photography at the step and repeat wall.

For many of our events, we create variations on a floral theme, and the evening at the Baryshnikov Arts Center in Manhattan was no exception. We crafted another floral runner for the bar, where the delicate, soft curve of the calla lily’s petal could be admired up close.

The length of the bar was lined with calla lilies mixed with greens.
The length of the bar was lined with calla lilies mixed with greens.

We pride ourselves as florists on remembering the smallest details to ensure the biggest impact in our arrangements. That is why, for the dinner at the Baryshnikov Arts Center in NYC, we added tangerine ribbons to our displays in the lavatories to make sure that elegance abounded wherever guests glanced.

The silver countertops provided the perfect foil to our vibrant arrangements.
The silver countertops provided the perfect foil to our vibrant arrangements.

It was a busy week for us at Starbright Floral Design and indeed, as The Official Florist of the City that Never Sleeps we barely slept! However, we were elated with the result of our collaboration with our clients in New York City, but more importantly, they were thrilled. We’re looking forward to working with them again, and you, soon!

This missive is brought to you by Starbright Floral Design. Starbright Floral Design is a full-service florist located in Midtown NYC. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may visit our website where orders may be placed for designer-crafted flower vases and arrangements, impeccable orchids, plants and so much more.

We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Phaleonopsis Orchids in NYC – Classic Elegance

Orchid plants in NYC are a staple of interior design.  Whether decorating an office or an apartment in NYC, orchids can be a major design element.  Starbright has been delivering orchids in NYC since our inception.  Our NYC residential clientele and commercial clientele alike, have fallen in love with our orchid plant maintenance in NYC program. Each Phaleonopsis Orchid plant is maintained by our plant specialist on a weekly basis to insure continuity in appearance and budget. Starbright’s maintenance program allows you to enjoy the fruits of nature without its unpredictability. Here are a few non-traditional orchid plant presentations exclusive to Starbright Floral Design.

modular Phalaenopsis Orchids

orchid-martini-445x390
Not Shaken, Not Stirred and No Olives!

Choose from a vast array of orchid plants in NYC from Starbright’s NYC orchid plant spectacular.

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist.  Along the way we try to find and write about the fun side of flowers in NYC.  Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

Give us a call, visit our website or pop on in!  We would love to meet you….

 

 

 

Passionately yours,

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201, New York, NY 10001

T. 800.520. 8999

E-commerce portal: www.starbrightnyc.com

 

Ficus Trees: Moody but Gorgeous

Ficus Trees...
Take special care of your ficus and you will have years of enjoyment!

Ficus trees are perhaps the most popular indoor decorative trees grown.  The ficus benjamina – weeping fig – in particular is one of the most popular of the 800 species available. Their popularity is certainly not as a result of its easy care but rather, its beauty.  Ficus trees are very temperamental requiring constant vigilance in its care.  Ficus trees can become stressed by simple actions such as moving from one room to another or even from one end of a room to another.  Proper ficus tree care is essential to keep these plants healthy.  The ficus’ popularity, coupled with their temperament, was a motivating factor in launching Starbright’s exclusive Plant Care Maintenance Program.

Ficus Tree Care:

The ficus tree is a true creature of habit.  It does not like change.  Consistency is the key factor in its care.

Sunlight: Bright sunlight during the day, but should not be in full sun all day.

Temperature: The optimum temperature is between 65 and 75 degrees Fahrenheit.  Consistency is key-ficus trees should not place next to heaters or vents that create varied temperatures.

Watering: The soil should be kept moist but not wet, in a well draining pot to prevent root rot. The rule of the green thumb is to water after the top inch or two of soil has dried. Avoid overwatering your ficus! The most common mistake people make is to add more water once the leaves begin to turn yellow. This is the opposite of what you should do.

Humidity: Misting the tree frequently while it is young or adjusting to a new location, can help it maintain its humidity.  Helpful time saving hint is to make a humidity tray by filling the plant saucer with gravel.  The runoff water will evaporate through the plant, providing additional humidity.

Fertilizer: During growth periods, feed the plant every three to four weeks. Use a regular liquid fertilizer for indoor plants diluted to half the strength recommended on the package label. Decrease fertilizing in autumn and do not fertilize during the winter.

Trouble shooting leaf loss: Proper ficus tree care can help minimize leaf loss. Ficus trees commonly lose up to a quarter of its leaves after an environmental change. Diligent care can help mitigate additional stress. If leaves turn yellow just prior to dropping off, it is a sign of over-watering. Dull leaves may indicate a need for fertilizer.

These tips are brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

Bromeliad Plants: Matricide is Natural?

A Classic Bromeliad by Starbright
Aechmea fasciata
A Bromeliad Classic by Starbright
Guzmania Rana

Bromeliads are members of a plant family containing over 3000 species.  The most well known bromeliad is the pineapple.  People have been using bromeliads for thousands of years for food, shelter and ceremonies by civilizations such as Incas, Maya and Aztecs.  Europeans were introduced to the pineapple when Spanish conquistadors returned with the pineapple.  The image of the pineapple became so popular that it was adapted into European art, sculpture, furniture and architecture.

The most popular office and house plant varieties are Aechmea fasciata (Silver-Vase, Urn Plant) and Guzmania Rana.

In general they are ideal indoor plants requiring very little care.  The mother plant will generally only produce one bloom in its lifetime.  Once it blooms it will produce new plantlets called “pups”. These pups will feed on the “mother” plant until they are large enough to set roots of their own and survive as a separate plant. The mother has done her job and will die off.  The green, leafy top of a pineapple is in fact a pup that may be removed and planted to start a new plant.

It can take a few years for the plant to reach mature blooming size. Once the plant reaches maturity you can force the plant to flower by placing the plant in a clear plastic bag and throw a ripe apple inside the bag for 7 to 10 days. The ripe apple will give off ethylene gas and will help force the plant to flower.

1)      Sunlight: bright indirect sun.  Ideally placed around windows with blinds.

2)      Water: Keep the soil evenly moist.  Watering once to twice a week is sufficient. DO NOT USE A METAL WATERING CAN.  THE METAL IS TOXIC TO BROMELIADS AND WILL KILL THEM.

3)      Temperature: Indoor temperatures are perfect for Bromeliads.

Replanting the Pups: Once a pup reaches one-third the size of the mother plant gently tug and separate the two plants.  If the pup doesn’t pull away easily cut it where it attaches to the mother plant. Before potting your new plant, let the cut area dry out by letting it sit for a day (not in the sun). Using a mixture of peat moss and prelate pot up the bromeliad cutting into a small pot (do not over pot) and follow the instructions above. If all the potting and work sounds too much to handle ask Star bright about our Plant Care Services or do nothing and enjoy the plant as is.

These tips are brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please  visit our website at www.starflor.com.  You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

 

The Secret is Out! The History of Valentine’s Day (who created it and why)

For the endless romantic in all of us...
Valentine's Day.... Monday 14 February 2011

Those in the know claim that Valentine’s Day holiday celebrations are derived from Roman tradition. Many pagan traditions, such as Holloween, were adopted in some form by Christianity.  One legend has it derived from the ancient Roman festival of Lupercalis.  The festival involved the young women of Rome placing their names in an urn.  The young men would then draw a name of a woman who would be their sexual companion for the year.  In 496 AD the Pope in Rome declared it a Christian holiday to be observed on February 14 in honor of Saint Valentine, a Roman martyr who died in the third century.  The Roman Emperor Claudius II issued an edict forbidding marriage for young men.  Marriage made men emotionally attached to their family, therefore weak soldiers.  It is said Valentine was a Roman priest who was murdered because he held secret marriages in opposition to the emperor’s edict. Thus 14th of February became a day for all lovers and Valentine became its Patron Saint.

England climbed aboard the love train by the 18th century.  Gift-giving and exchanging hand-made cards on Valentine’s Day had become common. Hand-made valentine cards made of lace, ribbons, and featuring cupids and hearts became popular and handed to one’s love interest.  The tradition spread to the American colonies.  However, it wasn’t until the 1840’s when greeting cards were commercially produced that the holiday really caught on in the United States.  The first mass producer of the card were the brain child of Esther A. Howland.  The conspiracy theorist in me finds it extremely peculiar that the first mass marketer of Valentine’s Day, in an age when women’s rights were reserved to the right to keep quiet, was a woman.

Is it possible that Valentine’s Day was created by the sisterhood of women for the benefit of women for generations to come?  Here are some statistics:

85% of Valentine’s Day greetings cards are purchased by women-average price $1.99

75% of Valentine’s Day flowers are purchased by men-average price $85

75% of Valentine’s Day chocolates are purchased by men-average price $25

72% of Women polled would break up with their love interest if no gift is given on Valentine’s Day (the other 28% would accept a gift the day before or day after instead).

8% of men polled do not celebrate Valentine’s Day (100% of those men are alone)

Conclusion:  Valentine’s Day, from Roman times to today, created by women for women.  For that florists throughout say THANKS!

This scribe is brought to you by Starbright Floral Design, “The Official Florist of the City that Never Sleeps”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.co

 

Having a Corporate Flower Policy

Flowers are great for business!
Flowers bring appreciation, create strong bonds and boost morale.

Are you in Human Resources?  Perhaps an Office Manager? Perhaps you are the owner of a small to medium-sized firm?

Does your company like to send gifts to clients and employees alike?  Is it a cost that is outside of your normal budgets and you cannot seem to get a handle on how much money is being spent on flowers and related gifts?  If so, read on!

Starbright Floral Design (www.starflor.com) has helped many companies organize their gift giving so that it is both fair and a controlled expense.  Our clients send the occasion-appropriate gift and they always do so with great savings.  Here  is what you need to do:

  1. Pick ONE florist to do all your business with.  We would like it to be Starbright, but even if it is not, you still want to use one source and become one florist’s good customer.  It makes no sense to go to the yellow pages or to the  internet and say “gee, I wonder which florist I will pick today”.  By having one vendor you know that this person will take care of you.  You are an important client to the florist and you will get a few extra flowers, an upgrade and even issues that arise are more likely to be resolved in your favor.
  2. Standardize your occasions (both for employees and clients).  Do you want  to send gifts for maternity? sympathy? promotion? anniversary? get well? birthday?  If you know in advance what occasions automatically call for a flower gift, then there is no thought involved (should we do it? should we not?).  It is a task that has been pre-decided, delegated and the vendor has been pre-selected.
  3. Do you classify your team?  Executives, front line employees, new hires, etc. Do you want to plan on a certain expense for floral gifts based on an employees title?
  4. What about budgets? Typically in a Flower Policy, you will see something like: Sympathy – $125, Births – $75, Get Well – $50 and so on.
  5. You may also want to consider other offerings besides flowers that your local florist may have like Fruit and Gourmet Baskets, Plants, Orchids, Stuffed Animals, Balloons, and so much more.  The greater the specificity in your policy the more standardize the procedure becomes and the greater the chances of success.

Flowers are a great way to boost employee morale and a Flower Policy will take the guess-work out of the equation.  Oh! There is one added benefit – EVERYONE gets treated equally!  Imagine if one assistant sends a $75 get-well arrangement and the next assistant a $40 one! Employees talk… Employees wonder… Flower Policies are great!

Now that you have decided that you need a flower policy all of us at Starbright will be thrilled to help you write one and to work with you so that your program becomes a success.  We have helped many small and large, local and international organizations benefit from our experience  in this area.  Whenever  you have a free moment, please feel free to visit our website at www.starflor.com or our gift-giving portal at www.starbrightnyc.com.  All of us at Starbright will be thrilled to have the opportunity to be of service to you.

With our warmest regards,

 

The Official Florist

NOTE: You can also find us on Facebook!

We LOVE the Newest Member of the Starbright Family!

Every year in January, Tom Sebenius (our Creative Director) takes a sabbatical to go to his home state of California to work decorating floats for the Rose Bowl Parade.  This past January there was a professor and some students from BYU that were a part of the creative team in Pasadena as well.  Through good old fashioned networking, Tom heard about Jaime Garrett (A BYU – Idaho) who was just dying to find an internship in a high impact florist and would just be thrilled with a New York City experience in the Summer of 2010.

After a few back and forth emails, Jaime packed her bags from Idaho and headed East for the summer.  She has been  with us for about six weeks now, taking in the New York City experience and having the time of her life in our store.  All I can say is that I truly hope that she is enjoying her time with us and getting as much out of this experience as we are by having met her.  Jaime is an amazing, dedicated and super dynamic person that will truly be missed when she heads back to school at the end of her internship.

They say that a worthwhile life is a life that you spend positively touching the lives of others.  Jaime has touched us all with  her smile, her positive outlook and her attention to detail.  A true pro in the making.  JAIME:  You have made lifelong friends at Starbright!

Here is a short version of Jaime’s experience at Starbright in her own words:

I am Jaime Garrett and I am a student at Brigham Young University Idaho. I am currently studying horticulture with a floral design emphasis. One requirement of a horticulture major is to do an internship. Ever since I learned that I would need to do an internship, I knew I wanted to intern in New York.  There was something about the city the never sleeps that always intrigued me.  So, when the time came for me to find an internship I made a list of different floral shops and began my hunt to find the right place for me. I found Starbright Floral Design through students and teachers from school who had worked with some of the Starbright team at the Pasadena Rose Parade. When Starbright said they were willing to take me on for the summer I could not have been more excited.

When I arrived in New York I was overwhelmed with the millions of people, the crazy taxi drivers and the very confusing subway system.  But, I was not going to let a little culture shock bring me down! I was ready to start work at Starbright. Things were definitely different and new to me when I first started working and I had a lot to learn.  I was excited to learn more and adapt to their style of design. Everything about they way the designed impressed me and made me want to learn more.

I have now been working at Starbright for a few weeks and am really enjoying myself. Some of the things I have had the great experience to be part of are; working on events and parties, working on site at hotels, and helping with wedding work. I have learned more than I could ever imagine and am still learning more each day. My time here is not done, and I am really grateful for that!

A few words  about Starbright Floral Design:

We are a premier New York City Florist (highest rated on Google and Citysearch) that specializes in décor (plant and cut flower) for corporate and institutional clientele.  Our plantings and floral is featured in many prominent New York City offices, hotels and restaurants throughout Manhattan (references are available).  We are permanent members of NYC & Company and HSMAI.  Our presence in the corporate community has been well documented since our inception in 1994.

Starbright is located in New York City’s Historic Flower District on 28th Street.  Our location enables us to provide outstanding service and prices while offering displays whose freshness is at its peak.

You may visit us online at www.starflor.com or call us at 800.520.8999