NYC, The Roses are coming, the roses are coming!

NYC beware, Valentine’s Day is coming up.  Soon, roses in NYC will number in the millions.  Starbright Floral Design, is keenly aware of how roses in NYC are an integral part of Valentine’s Day floral gift giving.  In fact, Valentine’s Day flowers in NYC and red roses in NYC are synonymous to many New Yorkers.     Therefore we thought it’d be a good time to go over some rose history and get to know how some deep rooted traditions sprang up around these flowers that has NYC oh-ing and ah-ing come Valentine’s Day.

the appeal of red roses is pretty obvious to us!

Why are Roses sent

Roses in History

Roses are one of humanity’s oldest commodity goods. There are two main families of rose – Mediterranean and Oriental. The Mediterranean rose was extensively harvested by societies in Ancient Egypt, Ancient Rome and the Greek City States. In general, the ancient world used the rose as decoration – in addition to a lovely visual, a rose also offers a strong fragrance, so it makes sense that the bloom would be adopted early as a go-to cultivar.

With the fall of the Roman Empire we would expect to see a fall of the rose – and in a sense, we sort of do. At this point in human history, monks and their monasteries are popping up to hold on to/pass-on the ancient world’s medicinal secrets – and the rose has a starring role. Rose oil, pressed from rose hips, has curative properties that ease many stomach concerns, and also help manage blood pressure. NOTE: YOU ARE NOT A MEDIEVAL MONK – IF YOU NEED MEDICAL ADVICE, YOU SHOULD SEE YOUR DOCTOR, NOT READ OUR BLOG! WE DO NOT SUGGEST YOU ACTUALLY TAKE ROSE HIP OIL WITHOUT CONSULTING YOUR PHYSICIAN. This is very, very lucky for the rose – as Europe transitioned out of the Dark Ages and into the Medieval era, monasteries became the nodes that the rest of society would rebuild around. Think about it – you’re a merchant, your country has just about seen the last of the bubonic plague, and it’s time to go consolidate populations a little bit like ya do, when over half of the population gets wiped out by the plague. Where are you going to go? You’re probably going to set up near one of those medicine- and beer- and cheese-producing monasteries, because medicine, beer and cheese are all necessary things. This is where you’re going to get your flowers, too – and that’s where the rose comes in.

Roses are one of the prime commodity goods exchanged by upper-class European citizens from about 500CE-1875CE. They have utility (medicine), they are relatively hardy, and most importantly they can be endlessly hybridized. When you’re looking at a commodity’s value, what’s happening is you’re evaluating the average cost of that good in the market, in comparison to the quality of the good in front of you. With rose plants, you need to keep in mind that while the rose originally comes from warm climates, most of Europe is cold. Many hybrids make the plant hardier or longer-blooming, or maybe they’ll bloom more times per year, or maybe the hips are big enough that a short grow season isn’t awful, or…Roses are an interesting commodity. Today there are lots of varieties and lots of colors and even a lot of shapes and sizes.

The rose’s history as a commodity good is not dissimilar to that of an engagement ring. Both goods were originally given to help provide an economic foundation in times of extreme stress. With an engagement ring, for example, it was understood that the provider in the marriage might die. In that event, the ring could be sold and a new living situation could be arranged. Roses, too, are high-value gifts – although in the modern era, we cut our flowers, so this symbolism has been obscured by all the other romance of the occasion. Extravagance for extravagance’s sake never hurt anybody!

2015 Valentine’s Day Roses in NYC

Roses cleaning
Alex finds a new love for rosesValentine’s Day Roses 2015

So why are we bringing all of this to your attention? Nic Faitos, the founder of Starbright, has given us permission to clue you in, dear reader – the roses are going to be cheaper if you order them before January 20th. Roses are an “inelastic commodity” – there are only going to be as many roses available for purchase on February 14th as there were grown, picked and shipped by February 13th, and no matter what the vast majority of consumers will be after some roses. In this scenario – “there’s a rush on a thing who’s quantity is finite” – the single best move you can make is to get in early, so you can maximize your dollar’s value.

Rose Cleaning
Patti Ann cleaning roses at Starbright Floral Design

Right now, roses in NYC within e-commerce websites are being sold without regard to the inevitable demand driven cost increases.  The skyrocketing wholesale cost of the roses have a corresponding effect on consumer prices.   So if you have a special person you’re planning to send long stemmed red roses in NYC for this upcoming Valentine’s Day, placing an order with Starbright sooner rather than later can help you stretch your resources.






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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

The 2012 NYC Hotel Experience Awards-A Time to Stop and Smell the Flowers

Centerpieces by Starbright

NYC Hotels and beautiful NYC hotel flowers, go together like peas and carrots.  Valentine’s Day in NYC is like the Super Bowl for florists, restauranteurs and hoteliers alike. Two weeks before the big day, only an event that is dear to our hearts can drag us away from our preparation.  That event is the Hotel Experience Awards.   Starbright Floral Design, for the eleventh year running, was a major sponsor of the Hotel Experience Awards.  In this annual event, the best of the best in the hospitality industry are awarded and recognized for their efforts.  It is considered “The Oscars” for New York City’s hospitality industry.

In the year that past, New York City had over 50 million visitors.  A goal that was set for 2012 was surpassed in 2011!  Only in New York… The City that Never Sleeps!  Thanks to the amazing efforts of everyone in our great city; from the taxi driver to the bartender and the convention planner… Everyone played a huge part to help keep our city vibrant during challenging economic times and to make sure that all of us had work and played our part.  Congratulations to all.

Entertainment was a preview of Ghost - The Musical

Starbright provided the floral decor for the event which was held at Cipriani’s Wall Street.  There were over 650 in attendance.  We hope to capture the flavor of the event with the attached photos.  It was truly a spectacular evening! Nic Faitos (Senior Partner – Starbright Floral Design) presented the award for the Best Concierge Service (in the less than 500 room category). The Ritz Carlton Central Park won that award!

MVP's Adeline Tafuri

The event was hosted by MVP (Morris Visitor Publications) which publishes IN New York Magazine and WHERE.  The two premier in-guest room resource guides.  Here is the press release that was issued after the event by MVP:



For immediate release

Hotel Excellence Awards Honor Hospitality Industry Achievements

January 31, 2012 (New York, NY) On Monday evening, January 30, 2012, the 2011 Hotel Excellence Awards (HEA) program was held at the iconic Cipriani Wall Street and hosted by MVP|NY (Morris Visitor Publications), a multi-media travel-publishing company—in cooperation with the Hotel Association of New York City, Inc. The HEA program
recognizes the qualities and characteristics that define superior service and achievement in New York City’s hospitality industry. The night saw a record turnout of more than 640 of the hospitality industry’s finest.

Nic Faitos of Starbright presenting the Concierge Desk of the Year Award

Comprised of the Hotel Experience Awards, selected by the readers of IN New York magazine; and the Silver Plume Awards, which honor exemplary customer service of concierges and managers, as chosen by their peers, HEA winners included:

Hotel Experience Award Winners

500 Rooms or More
Best Concierge Service: New York Marriott Marquis
Best Room Amenities: The New York Palace Hotel
Best Hotel Restaurant: The London NYC
Best Family-Friendly Hotel: The Waldorf=Astoria
Best Business Services: InterContinental New York Times Square
Best Overall Hotel Experience: The Waldorf=Astoria

Fewer than 500 Rooms
Best Concierge Service: The Ritz-Carlton New York, Central Park
Best Room Amenities: W New York – Union Square
Best Hotel Restaurant: The Setai Fifth Avenue
Best Family-Friendly Hotel: The Plaza Hotel
Best Business Services: Mandarin Oriental, New York
Best Overall Hotel Experience: The Setai Fifth Avenue

Silver Plume Winners

Chef Concierge of the Year: Frederick Bigler, The Peninsula New York
Concierge of the Year: McKinley Winston, The St. Regis New York
Best Supporting Manager of the Year: Heiko Kuenstle, The Pierre, a Taj Hotel

The night also saw Tim Tompkins, president of the Times Square Alliance, receive the
prestigious Lifetime Achievement Award, which is given each year to an individual who demonstrates exceptional achievement in their field and outstanding contributions to
New York City’s hospitality industry. Actress and humanitarian Whoopi Goldberg received this honor in 2010.

Merrie Davis - Publisher her finest hour!

“One of the very best things about leading the Times Square Alliance is knowing and working with so many amazing people in the travel and tourism industry,” says Tompkins. “So being honored by them is truly a special treat; I in turn tip my hat to all of those who make tourism an incredibly and ever more important part of New York City’s economy.”

The Hotel Excellence Awards’ presenting sponsor, jcpenney, presented the jcpenney’s Hotel Excellence Award for Community Service to James Lamboglia, concierge at The Plaza Hotel.

Entertainment for the evening included selections from Ghost the Musical, which will make its Broadway debut on March 15 at the Lunt-Fontanne Theatre, as well as a charitable Silent Auction—containing hundreds of luxury items—to benefit the Les Clefs d’Or Foundation, the New York City Association of Hotel Concierges’ Charitable Fund, the Hotel Association of New York City Scholarship Fund and the ITM Hospitality Fund.

About MVP/NY:

Presenting all the winners...

Morris Visitor Publications New York (MVP/NY) is a division of Morris
Communications Company. MVP/NY’s market-leading visitor publications include IN New York and Where® New York magazines, QG: New York City’s QuickGuide, Where GuestBook® New York and IN New York Map. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York’s most distinguished hotels, visitor centers and high-traffic
attractions, private clubs, airports, on New York Water Taxi boats, Amtrak trains and Acela VIP lounges and in upscale corporate housing, generating an annual readership in excess of 34 million. For more information, log on to

Starbright would like to congratulate all the winners and thank everyone in the industry for a job well done.  NYC is again the destination capital of the world, in no small part, due to your efforts.  Now lets fill all those NYC Hotels with beautiful flowers!

Starbright Floral Design is the “Official Florist of Romance”.  We deliver flowers, love, passion and smiles everywhere in Manhattan and worldwide.  Sometimes we deliver messages of appreciation like the within scribe.

Passionately yours,

Your NYC Valentine’s Day Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www.

E-commerce portal:

The Secret is Out! The History of Valentine’s Day (who created it and why)

For the endless romantic in all of us...
Valentine's Day.... Monday 14 February 2011

Those in the know claim that Valentine’s Day holiday celebrations are derived from Roman tradition. Many pagan traditions, such as Holloween, were adopted in some form by Christianity.  One legend has it derived from the ancient Roman festival of Lupercalis.  The festival involved the young women of Rome placing their names in an urn.  The young men would then draw a name of a woman who would be their sexual companion for the year.  In 496 AD the Pope in Rome declared it a Christian holiday to be observed on February 14 in honor of Saint Valentine, a Roman martyr who died in the third century.  The Roman Emperor Claudius II issued an edict forbidding marriage for young men.  Marriage made men emotionally attached to their family, therefore weak soldiers.  It is said Valentine was a Roman priest who was murdered because he held secret marriages in opposition to the emperor’s edict. Thus 14th of February became a day for all lovers and Valentine became its Patron Saint.

England climbed aboard the love train by the 18th century.  Gift-giving and exchanging hand-made cards on Valentine’s Day had become common. Hand-made valentine cards made of lace, ribbons, and featuring cupids and hearts became popular and handed to one’s love interest.  The tradition spread to the American colonies.  However, it wasn’t until the 1840’s when greeting cards were commercially produced that the holiday really caught on in the United States.  The first mass producer of the card were the brain child of Esther A. Howland.  The conspiracy theorist in me finds it extremely peculiar that the first mass marketer of Valentine’s Day, in an age when women’s rights were reserved to the right to keep quiet, was a woman.

Is it possible that Valentine’s Day was created by the sisterhood of women for the benefit of women for generations to come?  Here are some statistics:

85% of Valentine’s Day greetings cards are purchased by women-average price $1.99

75% of Valentine’s Day flowers are purchased by men-average price $85

75% of Valentine’s Day chocolates are purchased by men-average price $25

72% of Women polled would break up with their love interest if no gift is given on Valentine’s Day (the other 28% would accept a gift the day before or day after instead).

8% of men polled do not celebrate Valentine’s Day (100% of those men are alone)

Conclusion:  Valentine’s Day, from Roman times to today, created by women for women.  For that florists throughout say THANKS!

This scribe is brought to you by Starbright Floral Design, “The Official Florist of the City that Never Sleeps”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www.

E-commerce portal:


A Valentine Tradition

Just one of our red roses...

St. Valentine’s Day is only three days away.   The red rose invokes the passion of the season and as I was walking in the store today,  I took a random photo of one of the 8,000 roses that were in the background.  I hope you like it and I hope it and all the other red roses in our store make every Valentine a Happy Valentine!

About Starbright Floral Design… We are a full service florist located in Chelsea.  We are in the middle of Manhattan’s Wholesale Flower District and we deliver flowers in our city and all over the world.  Give us a call at 800.520.8999 or visit our website at – We will be thrilled to hear from you and happy to be of service!

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