Starbright’s Wonderful Secret: Designer’s Choice

Everyone at Starbright adores whipping up a beautiful bouquet of blooms for our dear friends and clients in New York City — but we realized that we’ve been keeping quite the florist secret from you for far too long.

Styled as our Designer’s Choice, this is a section on Starbright’s website that we earnestly entreat you to explore. Composed of only seven options, it might seem sparse compared to our other offerings, yet this is a page that abounds with floral possibilities.

Let Starbright’s florists wow you with a Designer’s Choice composition for your love.

Designer’s Choice has perhaps the most exclusive flowers in New York City. Each bouquet is crafted for only you. That means that there won’t be another creation like it to be found anywhere in Manhattan! We promise that the flowers we bring together for each composition will be unique, gorgeous and alluring…

Any occasion that you have to send your sentiments with flowers is a great reason to choose Designer’s Choice. From romantic entreats to sending a guy flowers, Designer’s Choice gives you the freedom of knowing your bouquet will be stunning and Starbright’s designers the leeway to craft something bespoke just for you.

Celebrate the arrival of a precious bundle of joy with a Designer’s Choice composition!

We hear from our clients that they love using Designer’s Choice to send flowers with the arrival of a new baby, and of course, our modern renditions of flowers through Designer’s Choice are break taking.

We love when our clients choose the Starbright Designer’s Choice flower option. It allows our incredibly talented designers the opportunity to weave together flowers that are at the peak of freshness and that perfectly complement each other. This also means that these floral symphonies will be uniquely their own. It is a chance for the Starbright team to really shine — and for you to get the very best value for flowers in New York City.

Starbright’s bouquets through Designer’s Choice For a Guy means your man will get something wonderfully curated.

Moreover, while we delight in creating selections from our traditional menu, those compositions tend to be very similar in appearance time after time. And while those compositions have their own advantages, Designer’s Choice promises to give you an exclusive bouquet, dreamed up in the imagination of one of our brilliant designers and allowing their fancy to take flight — bringing you the most sumptuous creation possible.

Starbright takes great pride in being one of the most coveted florists in New York City. It’s true that our unrelenting dedication to customer service and exceeding expectations are ingredients to that success, but it is also the ingenuity of our florists that gives Starbright that j’ne sais pas that brings our clients back to us time and time again, turning them into lifelong friends.

Starbright’s Modern rendition of bouquets through Designer’s Choice are captivating.

Designer’s Choice is the culmination of our drive to bring you the best and brightest floral bouquets, each and every time. We realize that it can feel like a bit of a leap of faith, to ask us to use our imagination, our creativity and to create something out of nothing. But we can assure you that creating floral masterpieces is not only what we do, it’s what we thrive at doing.

In fact, MINI of Manhattan just named Starbright a top flower shop in Manhattan! We are honored with this recognition and know that we are only featured in this way because of Starbright’s incredible designers who make floral dreams into a reality.

So the next time you need to send your sentiments in flowers, or if you want to treat yourself to a decadent floral indulgence in New York City, give Designer’s Choice a whirl. We’ll bet that you’ll love it!

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.

It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.

We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.

In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.

We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

August Birth Flowers in NYC: Gladiolus


Gladiolus has been dubbed the flower of the Gladiators.   It represents strength of character, sincerity, generosity.  In the Victorian age with its secret language of flowers it was said to represent “love at first sight”. Gladiolus derives its name from the latin word for sword and is sometimes called the sword lily.  As a member of the iris family it contains about 260 species.   Only about 10 are native to Europe the rest are native to southern Africa.  The species vary from very small to the spectacular giant flower spikes you see in floral designs. The flower stalk of the Gladiolus contains an extended row of trumpet-shaped, fragrant flowers, all of which face in one direction. Their colors include pink to reddish or light purple with white, contrasting markings, or white to cream or orange to red.


Once upon a time Gladiolus were viewed as an upscale, highly sought after flower but fell into the sympathy arrangement niche.  However, we’ve recently seen a resurgence of the Gladiolus in NYC.    Many upscale restaurants and hotels in NYC have once again incorporated the Gladiolus in their floral decor.



This scribe is brought to you by your friends at Starbright Floral Design… We are an enthusiastic bunch that spends our day making really cool compositions of flowers. Bright colors,  great designs and  amazing service to our clients is what we are all about.  Starbright is located in the heart of New York City’s Historic Flower District in a second floor loft space.  We spend our days making flower arrangements that we send as gifts on behalf of our clients.  People call us for a bunch of reasons (1 800 520 8999)… Sometimes to say “sorry”, other times to wish someone well during an illness or to congratulate on one of life’s major milestones.  Sometimes people call us because the caught the romantic influenza and they think someone is super sexy! We even get some really shy customers that don’t know what to say on  the card and need lots of help!

To place  an order for amazing flowers online go to:

Our warmest regards,


The Official Florist of the City that Never Sleeps

Starbright Floral Design, 140 West 26th Street, New York City.

800 520  8999




Roses, Roses, Roses: June’s Birth Flower

Roses in NYC are as plentiful as NYC birthdays.  Every year millions of roses are gifted in NYC for any number of occasions.  In June, the appropriate floral gift is the rose as it is June’s birth flower.  Rich in popularity as a symbol of love and romance it hasn’t always been so.   In fact, the rose was first looked upon as a symbol of war.  A civil war that raged on from 1455-1487 between the House of York and the House of Lancaster.   The House of York adopted a white rose, the House of Lancaster was represented by a red rose. The war has been dubbed “The War of the Roses”.  The winner of this war, Tudor Henry VII (The Tudors), merged his Lancastrian rose with the rose of his York bride and thus the creation of the Tudor Rose, the Rose of England.

Roses, Roses, Roses in NYC

In later years the rose evolved into a form of language creating a secret means of communication between lovers.   In the mid 18th century the wife of the British ambassador in Constantinople described this language in her letters.  Largely due to the publication of her letters after her death, we have the code necessary to decipher the intricate language of roses.  For example if you want to ask your love interest “will you love me?”, send an open white rose.    Want to ask  “Don’t you love me any more?” , send an open yellow rose.      Want to say “I respect and look up to you” then send a bouquet of white roses.   Red roses signify  “forever I Love You”.  However a bouquet of red and white roses state “Together we are one and united”.  Want to declare your attraction to someone but don’t want to go as far as declaring your undying love, then purple roses are the way to go.  Colors alone aren’t enough to deliver the complex messages of love.  In combination with the colors, the number and degree of bloom of the roses have also been assigned meaning.  A dozen roses says  “Be Mine”.   Thirteen roses tells someone we’ll be friends forever.  Three dozen roses expresses “I’m head over heels in love!”.  Six dozen roses or more says “my love for you is limitless”.  In addition to its Victorian assigned message, this last one says “I’m a Starbright Gold club member”!!!.

Regardless of its diverse assigned meanings, the one constant is the rose’s undeniable beauty.  The recipient of a beautiful arrangement of roses is always appreciative.

This scribe is brought to you by Starbright Floral Design.  We are a full-service florist located in Midtown NYC..  We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond.   You may CLICK HERE to visit our e-portal where  you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more.  We offer  same-day delivery to most parts of the United States.

We will be honored to be of service to you now and for a long time to come… Warm regards from all of us at Starbright, “The Official Florist of the City That  Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001



Color Profile : Yellow

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories.

The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? First color up for consideration, the king of the color psychology world:


Starbright floral design yellowHow wonderful yellow is. It stands for the sun. -Vincent Van Gogh

Yellow is most often associated with happiness and competence. Due to the amount of light that is reflected, yellow is the most visible color of the spectrum. Because it is so easy to see, yellow is more attention-getting than other colors. It also stimulates stronger reactions in people than most other colors.

Starbright Floral Designs in Yellow
Starbright Floral Designs in Yellow


To an office

A little yellow in an office goes a long way.  Physiologically, yellow stimulates mental activity.  It can help to increase the speed of analytical processes and logical reasoning.


To support and encourage

A bouquet of yellow flowers can increase the recipients energy, confidence, and happiness level. Bright yellows also relate an optimistic outlook, while pale yellows may be better for also communicating sympathy.


To congratulate

Help aim the spotlight and say “well done!” with an arrangement that calls attention to the recipient.



Starbright Logo


Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at


2012 – Florist’s Look at the Year in Review

2012 Year in ReviewEvery year we grow and learn from the prior year’s events.  The following article is Diary of Events for the year 2012 with an emphasis on the role that flowers played.




A quick note from our attorneys:  Contents herein may be too intense for some readers.  No part of this publication should be taken seriously in any form or by any means. All the characters and events contained in this publication are based on real people but the events may have been altered for artistic, interpretive and entertainment purposes. This material should be approached with an open mind and studied carefully but forgotten soon thereafter if not prior to.  Author not responsible for direct, indirect or incidental damage to reader resulting from the perusal or study of the subject matter herein. Wherefore, the terms contained, delineated and otherwise implied herein are agreed to by the reader, indication of said assent being implied by the continuance of reading and/or breathing.

Jay-Z and Beyonce welcomed in their new baby girl “Blue Ivy”.  Much was said about the choice of the name and its origin.  Those in the know are well aware that the name was derived from a Starbright Floral Design hospital flower green plant basket containing Ivy and wrapped with a blue bow. Although many celebrities choose Starbright as their florist, we never discriminate against the everyday American.  There are plenty of options in our catalogue for the ninety eight per centers.

The Grammy Awards are held with Adele being a big winner.  During interviews Adele repudiates claims that her heart wrenching songs were inspired by the unrequited love of her boyfriend.  She went on to explain that her pain was caused by the multitude of shoddy floral arrangements she had received.  Credit Starbright from preventing New York City from being a song writing hub.

A record $656 million Mega Millions drawing resulted in three very happy people splitting the winnings.  Numerous doctors have hypothesized that the closest most people will come to the euphoric feeling of winning a multi-million dollar lottery is by being the recipient of a beautiful, artistically designed floral arrangement by Starbright.

Millions of Americans feel the pain of tax day.  The IRS feels the heat from millions of angry Americans suffering the pain of tax day.  The agency responds by proposing a small floral bouquet accompany each refund check as a token of the agency’s appreciation.  The measure is later nixed when it was discovered they were planning on 1099ing each recipient.  Their actuaries assessed the value of the smiles induced by the flowers at $1,000.00.  Starbright recipients were to be assessed a surcharge for their increased enjoyment value.

Hugo Chavez informs the world that he has been re-elected president of Venezuela.  His inauguration address is flanked by bouquets consisting primarily of “King” flowers.

President Barack Obama is re-elected president of the United States.  Analysts theorize that the election was won due to the higher floral budget of the Democratic convention. Republicans lost sight of flower power.  Starbright was their florist of choice for the 2004 Republican convention.  Incidentally, it was the last time they won.  Coincidence?

To learn more about Starbright Floral Design, please visit our website at

Would you like to order the most amazing flowers anywhere for a friend in need of a smile or a loved one?  Here is where you order flowers:

Give us a call at 800.520.8999 or visit us on the second floor at 150 West 28th Street.  We would love to see you!

Happy 2013!!!

The Starbright Team…

Celebrating the Cymbidium Orchid…

Green Cymbidium Orchids floating atop polished river stones.

From time to time a flower variety comes around that earns the top spot at Starbright Floral Design as the gold-standard in most of our floral compositions.  Orchids have earned their rightful place in the sun at Starbright and you can expect to see one of the many varieties of orchids in pretty much every flower display that we create.  There are more varieties of orchids in our world than one can even imagine.  The cymbidium orchid is prominently featured throughout the year in many of our flower centerpieces for event and in floral arrangements that are sent as gifts. This orchid rightly deserves its position in the forefront of floral design, for it is beautiful, versatile and comes in a wide array of colors.

Cymbidiums grow from a large plant with enough long, slender leaves that it often looks bushy. A single stem will show anywhere from seven to fifteen flowers. On its own, a single stem makes quite a statement, especially when used in a very simple arrangement. For some clients, we will occasionally place polished river stones at the base of the vase, maybe a swirl of lily grass atop those, and then the cymbidium fills the rest of the vase. Outside of the vase, a cymbidium will hold its own when placed simply with some curly willow branches or a broad tropical leaf.  Entire stems of cymbidium can also be used in taller arrangements, usually of the scale and type that would be appropriate for a corporate event or large celebration.  In these instances, cymbidiums ramp up the sumptuousness of the arrangement.

Additionally, the individual blooms of a cymbidium can be cut from the main stem and put in water tubes, to then be used in a medium or short arrangement, or even in bouquets. Often Starbright has used white, cream or green cymbidiums in traditional bridal bouquets. Cymbidium blooms are a favorite for corsages and boutonnieres, for they are simultaneously delicate and bold enough to make a statement. Using cymbidiums for personal flowers-to-wear has an extra benefit, as cymbidium have one of the most delicious, clean scents of any flower. The individual blooms can also be used for a simple, quick accent decor which we loosely refer to as a “floaty.” This involves a small, short vase, probably no more than four or five inches in diameter and four inches tall, with a half-inch of water at the bottom in which the cymbidium rests. Stones, gems, sand and a variety of other materials can be placed under the cymbidium for additional color or texture.

A full cymbidium orchid stem inside a vase with polished river stones and willow branches as an accent.

Cymbidium orchids are a flower which has been prized for a long time. In ancient Greece, they were a symbol of beauty and strength. It was believed that if a man ate large cymbidium tubers, he would have a boy, and if he ate small shoots, he and his wife would have a girl. In Victorian times, cymbidiums came to symbolize luxury. The star-shaped flower, whether used as a whole stem or an individual bloom, certainly adds elegance to any arrangement.

We are located in the heart of New York City’s Historic Flower District and we are open and delivering amazing flowers and gifts seven days a week.  You can reach us by telephone from anywhere at 800.520.8999 or you can visit our websites… To send someone a Starbright Gift you can go to our e-commerce portal at or you can visit our main site at

You have a friend in the flower business!


December Birth Flower: Poinsettia

Poinsettias and Christmas seem to go together like peas and carrots.  This association hasn’t always been the case.  Its roots stem from Mexican legend.  As legend has it, a child who could not afford a proper gift to offer the Christ child on Christmas Eve was left to pick weeds from the roadside. The child was told that any gift given in earnest and with love is valued in God’s eyes. When the child placed the weeds onto the church altar, they miraculously bloomed into a poinsettia with its bright red flowers.

Poinsettias are native to southern Mexico and Central America, where they may reach heights of sixteen feet. They are named after the first United States ambassador to Mexico, Dr. Joel Roberts Poinsett.  A physician, politician and an avid amateur botanist, Dr. Poinsett sent samples of the plants to the U.S. in 1825 and by 1836 the plant had become commonly known as the poinsettia.

The Aztec Indians prized poinsettias (pronounced oohahargh-do in their native tongue) and considered them a symbol of purity because of their brilliant red color.  The Aztecs made a reddish dye from the flowers of the poinsettia.  They also made a medicine said to fight  fevers from the sap of the plant.  One common myth of the plant is that its sap is poisonous.  Although not tasty, it has not been found to be poisonous.

Today every festive holiday party is sure to contain the popular plant.  Its brilliant colors are sure to brighten any venue.

Shop for Poinsettias in NYC here.

This scribe is brought to you from all of us at Starbright Floral Design.  We are big supporters of all things to eradicate Leukemia.  We hope that you will join us in contributing to this fight.

If you would like to read more about Starbright, who we are and the scope of the work that we do, please visit our website.

If you would like to place an order for flowers (worldwide delivery), please visit our e-commerce portal.

Happy Holidays to all!

The Starbright Team