Starbright Floral Design: Our Press Kit

Hot off the press this is our updated Press Kit.  It will be distributed to all our friends, corporate clients and to all who consider us as  their florist in the years to come.  To share with our readers and to give everyone an idea of what the Starbright brand stands for, the accomplishments of our team and to let everyone know what we have been up to, we are posting our corporate resume on Blooming Thoughts…. Thank you to everyone for a wonderful seventeen years!

We raise our glass to everyone that helped us get here and contributed so much along the way.  Our clients, the concierges at the hotels we serve, the venues, the event planners, our corporate clients, those who have trusted us with sending flowers to your loved ones… AND of course the entire Starbright Team.  Everyone who has passed through our doors has left their mark.  Thank you for all you  taught us and the footprint you left behind.  Here is to a bright future to everyone we know… Thank you!

Nic Faitos, Senior Partner – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

“Located in the Heart of New York City’s Historic Flower District”

Flowers, Festivals & Celebrations… It is what we do!



Starbright was founded in 1994 as a corporate and institutional florist in New York City with a mission to serve the non-walk-in and non-retail trades.  The focus has always been to serve the corporate floral and decorating needs of our clients.

We occupy production and administration space in a loft on 28th street in the center of the wholesale flower market.  Starbright is open seven days a week from 8am to 8pm.

In the past sixteen plus years we have had the opportunity to develop relationships and execute events at the most known venues throughout Manhattan including most hoteliers and restaurateurs.  In excess of two-hundred of the city’s top concierges at the leading hotels of Manhattan use us as their go-to florist.

Today Starbright is positioned to execute its plans for growth into the future with exemplary customer service and a quality product at a fair price.  Protecting the standard of quality and service that we have set over the years is our priority.  We will always be known as a supplier that offers a customer experience that earns five stars at every level; from the first encounter on the telephone to the execution of our client requests.

‘’When the history books write the Starbright Story, we will be judged kindly if we remembered to always do our best, give everyone we meet a smile and lead our industry with innovation, creativity, quality and service.’’

Statement of Mission, Starbright Floral Design, 14 September 1994.







Sending Flowers Anywhere – Through our private network of florists we are able to send exquisite floral gifts (as well as gourmet baskets and plants) anywhere around the world.  From our own store we can deliver anywhere in Manhattan even if the order comes in late in the afternoon.  With about three or four hours notice we can send flowers anywhere in the USA during local business hours.

Weekly Flowers – Seasonal flower varieties in a vase that will alter in style from time to time. The floral varieties will vary with the season and in no two weeks will either the flowers or the design be identical.  The designs will be sculpted to blend seamlessly and complement your décor and replenished weekly.

Event Décor – No event is too big or too small to receive the personalized service and expertise of an experience Starbright representative.  From holiday parties, client hospitality events as well as events at any venue in New York City (or beyond) we can provide consulting services and decorations at any level. Most of the recognized venues in New York City are familiar with Starbright Floral Design as we have decorated at most places on multiple occasions (Ellis Island, Madison Square Garden, The Plaza Hotel, and many others). We welcome you to review a sampling of our work at

Human Resources and Client Gifting – We are fully capable of delivering a gift of flowers, plant or fruit and gourmet baskets anywhere in the United States on a same day basis and with 48 hours notice worldwide. At any budget that you may have, we will be happy to provide gift flora at anytime and anywhere. As part of our commitment to HR we can either help implement or follow existing flower policies set by our clients.

Plant Maintenance – To many of our clients we provide lush phalaenopsis orchid plants for a pre-set monthly fee and we arrive at the office once weekly to take care of all the orchid plants. When the orchids are fully bloomed and start to drop their flowers we replace the plants with new ones (once about every six weeks) at no additional cost to our client.

Employee Discounts – We offer our services at a discounted rate to the employees of all the companies that we work with. Once our relationship is established, employee who calls upon us and identifies his/her affiliation will receive a discount on any floral (or related) gift that they send at anytime, anywhere to anyone. This is a benefit that they can use repeatedly and has virtually no limitations beyond a low minimum of $35.

We are also involved with many clients and PR firms to create a variety of Co-Branding, Continuity and Cross-Promotional Programs.



  • We are open and delivering seven days per week.
  • Our Monday to Saturday hours are 8AM to 8PM.
  • Sunday we are open from 9AM to 6PM.



Starbright Floral Design is a member of the following professional organizations:

  • NYC & Company – the tourism marketing arm of New York City. We have donated for all their events (including Annual Meetings, Galas, POW WOW, etc) since 1994.
  • Society of American Florists – This is the lobbying body for all florists and cut flower growers in Washington DC. Nic Faitos (our Senior Partner) has been an invited speaker on a variety of subjects with the organization’s conferences, annual meetings, etc.  Additionally, Starbright is regularly quoted in SAF’s industry magazine, Floral Management.
  • HSMAI – The Hospitality Sales and Marketing Association International.
  • Chamber of Commerce – New York City
  • Teleflora – a recognized leader in flower-by-wire services throughout the world. Starbright Floral Design ranks in the top 50 members in an organization of over 20,000 members worldwide.


Recognitions and Awards:

  • The highest rated and most reviewed florist based on user reviews online (five stars across the board) on sites such as Citysearch, Google, Yelp and the like.
  • Was awarded “Best of” by Citysearch users.
  • Selected as “best florist” for weddings by The Knot.



  • The New York Marriott Marquis
  • All W properties in New York City
  • Gramercy Park Hotel
  • British Airways
  • Ernst & Young
  • BBVA
  • NYU Dental School
  • Baruch College of Business
  • Columbia University Teacher’s College
  • The Kitano New York
  • Open Hospitality
  • Axel Johnson
  • Edelman PR
  • Quintessentially
  • NYC & Company
  • Oscar de la Renta
  • The NBA
  • Jimmy Choo
  • Benjamin Steakhouse
  • Spirit Cruises
  • American Eagle Outfitters
  • World Yacht



  • The Leukemia & Lymphoma Society
  • Big Brothers / Big Sisters of New York City
  • Jumpstart
  • Coalition for the Homeless
  • The Ronald McDonald House
  • Fashion Fights Cancer


Our website:

Our e-commerce portal:

Our Web Log:

Social Media:!/starbrightFD

LinkedIn Profiles: (search: Starbright Floral Design and Nic Faitos)

150 West 28th Street – Studio 201 – New York City – 10001


Having a Corporate Flower Policy

Flowers are great for business!
Flowers bring appreciation, create strong bonds and boost morale.

Are you in Human Resources?  Perhaps an Office Manager? Perhaps you are the owner of a small to medium-sized firm?

Does your company like to send gifts to clients and employees alike?  Is it a cost that is outside of your normal budgets and you cannot seem to get a handle on how much money is being spent on flowers and related gifts?  If so, read on!

Starbright Floral Design ( has helped many companies organize their gift giving so that it is both fair and a controlled expense.  Our clients send the occasion-appropriate gift and they always do so with great savings.  Here  is what you need to do:

  1. Pick ONE florist to do all your business with.  We would like it to be Starbright, but even if it is not, you still want to use one source and become one florist’s good customer.  It makes no sense to go to the yellow pages or to the  internet and say “gee, I wonder which florist I will pick today”.  By having one vendor you know that this person will take care of you.  You are an important client to the florist and you will get a few extra flowers, an upgrade and even issues that arise are more likely to be resolved in your favor.
  2. Standardize your occasions (both for employees and clients).  Do you want  to send gifts for maternity? sympathy? promotion? anniversary? get well? birthday?  If you know in advance what occasions automatically call for a flower gift, then there is no thought involved (should we do it? should we not?).  It is a task that has been pre-decided, delegated and the vendor has been pre-selected.
  3. Do you classify your team?  Executives, front line employees, new hires, etc. Do you want to plan on a certain expense for floral gifts based on an employees title?
  4. What about budgets? Typically in a Flower Policy, you will see something like: Sympathy – $125, Births – $75, Get Well – $50 and so on.
  5. You may also want to consider other offerings besides flowers that your local florist may have like Fruit and Gourmet Baskets, Plants, Orchids, Stuffed Animals, Balloons, and so much more.  The greater the specificity in your policy the more standardize the procedure becomes and the greater the chances of success.

Flowers are a great way to boost employee morale and a Flower Policy will take the guess-work out of the equation.  Oh! There is one added benefit – EVERYONE gets treated equally!  Imagine if one assistant sends a $75 get-well arrangement and the next assistant a $40 one! Employees talk… Employees wonder… Flower Policies are great!

Now that you have decided that you need a flower policy all of us at Starbright will be thrilled to help you write one and to work with you so that your program becomes a success.  We have helped many small and large, local and international organizations benefit from our experience  in this area.  Whenever  you have a free moment, please feel free to visit our website at or our gift-giving portal at  All of us at Starbright will be thrilled to have the opportunity to be of service to you.

With our warmest regards,


The Official Florist

NOTE: You can also find us on Facebook!

Thinkig of Starting a Business?

This post on a blog bumped into me… More accurately, should I say that I stumbled upon it?  Probably.  Anyway, for those of you that have ever thought of starting a business, being your own boss and working independently… This “easy read” article makes a lot of sense.  It gives a general insight of what the profile of an entrepreneur in America really is.  Click Here to read it.  Let me know what you think! NF

Starbright Floral Design delivers the most amazing floral arrangements in New York City and beyond.  This diary of our lives at Starbright is not always about flowers and the things we do… We hope that you enjoy the diversity!  When you have time, please visit our website as well so that you can gain a broader perspective on who we are and the work that we do.

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