Sunflowers in NYC=Summertime in NYC

Sunflowers in NYC

Exciting Times in NYC
Dust off your favorite shorts and connect the air conditioners, Summer is here NYC!  Summertime in NYC means sunflowers in NYC.   Sunflowers have a way of brightening up any location.
What a difference a simple bouquet of sunflowers makes to the NYC’s Columbus Circle.
Columbus Circle Sunflowers
Columbus Circle Sunflowers
The beautification of NYC’s Washington Square park has been completed with the addition of Sunflowers.
Washington Square Sunflowers

What would an East River view of downtown Brooklyn be without a bouquet of Sunflowers?

Downtown Manhattan Sunflowers
Sunflowers in Downtown Manhattan

Lady Liberty’s beauty is dwarfed by the natural beauty of Sunflowers.

Hudson River/West Side NYC Sunflowers
New Yorkers don’t just rely on Sunflowers to beautify their outdoor spaces.  Sunflowers are brightening Event spaces throughout NYC.
Sunflowers for NYC Events
Sunflowers for NYC Events
Sunflowers come in a wide variety of yellow, red and golden hues. They might not look alike but they all  spread cheer to whomever they come across.  Let Starbright deliver a fresh bouquet of Sunflowers in NYC or wherever smiles need to be encouraged.




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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at


Roses, Roses, Roses: June’s Birth Flower

Roses in NYC are as plentiful as NYC birthdays.  Every year millions of roses are gifted in NYC for any number of occasions.  In June, the appropriate floral gift is the rose as it is June’s birth flower.  Rich in popularity as a symbol of love and romance it hasn’t always been so.   In fact, the rose was first looked upon as a symbol of war.  A civil war that raged on from 1455-1487 between the House of York and the House of Lancaster.   The House of York adopted a white rose, the House of Lancaster was represented by a red rose. The war has been dubbed “The War of the Roses”.  The winner of this war, Tudor Henry VII (The Tudors), merged his Lancastrian rose with the rose of his York bride and thus the creation of the Tudor Rose, the Rose of England.

Roses, Roses, Roses in NYC

In later years the rose evolved into a form of language creating a secret means of communication between lovers.   In the mid 18th century the wife of the British ambassador in Constantinople described this language in her letters.  Largely due to the publication of her letters after her death, we have the code necessary to decipher the intricate language of roses.  For example if you want to ask your love interest “will you love me?”, send an open white rose.    Want to ask  “Don’t you love me any more?” , send an open yellow rose.      Want to say “I respect and look up to you” then send a bouquet of white roses.   Red roses signify  “forever I Love You”.  However a bouquet of red and white roses state “Together we are one and united”.  Want to declare your attraction to someone but don’t want to go as far as declaring your undying love, then purple roses are the way to go.  Colors alone aren’t enough to deliver the complex messages of love.  In combination with the colors, the number and degree of bloom of the roses have also been assigned meaning.  A dozen roses says  “Be Mine”.   Thirteen roses tells someone we’ll be friends forever.  Three dozen roses expresses “I’m head over heels in love!”.  Six dozen roses or more says “my love for you is limitless”.  In addition to its Victorian assigned message, this last one says “I’m a Starbright Gold club member”!!!.

Regardless of its diverse assigned meanings, the one constant is the rose’s undeniable beauty.  The recipient of a beautiful arrangement of roses is always appreciative.

This scribe is brought to you by Starbright Floral Design.  We are a full-service florist located in Midtown NYC..  We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond.   You may CLICK HERE to visit our e-portal where  you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more.  We offer  same-day delivery to most parts of the United States.

We will be honored to be of service to you now and for a long time to come… Warm regards from all of us at Starbright, “The Official Florist of the City That  Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001



NYC-Peony Flowers Are Back!

A little known fact of Paul Revere’s famous ride is that it was the second excited shouting ride he had taken.  His first such ride was in late April,  in which he hurriedly rode around town to spread the news: “The Peonies are coming, the peonies are coming,the peonies are coming!”.   The news helped people forget the issues of the day.  New Yorkers rejoice!  Peonies have arrived.  The unmatched beauty and uniqeness of the Peony have inspired NYC floral designers to create some incredibly beautiful flower arrangements.

Perfect Peony in NYC
Perfect Peony in NYC

Peony derives its name from the GreekPaeon; physician of the gods.  If anything can cure the ills of winter it’s the site of a peony flower.  Its majestic blooms of white, pink and red have aptly earned it the nick name “King of Flowers”.

In the language of flowers a display of Peony expresses bashfulness.   The meaning is an oddity considering the flamboyance of the flower.   Any arrangement containing Peonies shouts out “take notice of me!.”

In today’s global community and travel, Peonies are available throughout the year.  However, their vibrancy and quality peak in spring.

Starbright is fortunate to be situated in New York City’s Flower Market making the “King Flower” available to our clientele.  Let Starbright Floral NYC help liberate those spring smiles from the winter blues with Peony flower delivery in NYC.

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist.  Along the way we try to find and write about the fun side of flowers in NYC.  Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www.

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Lazarus Rose-The Rose that Grows

Starbright Floral Design issued a press release today proudly announcing the long-awaited arrival of the Lazarus Rose.  The Lazarus Rose is a genetically engineered rose developed by Starbright that grows roots and is ready to be replanted in practically any pot or garden.  It is the dawn of a new day for rose buyers in NYC.  No longer will the roses purchased for a loved one today be contributing to the City’s gigantic trash problem tomorrow.  Rather than becoming a neighborhood blight the Lazarus rose is destined to beautify our great city with thousands of new rose bushes in its first year alone.  The full press release is being republished herein for informational purposes:



Starbright Floral Design Kicks Off the “Lazarus Rose”. The Most Significant Product Launch since the advent of air travel and genetic engineered plants.
NEW YORK — April 1, 2015 — At a press conference at Starbright headquarters in the heart of New York City’s historic flower district, Nic Faitos , Starbright’s Managing Partner, in association with the Dutch Flower Marketing Association (an industry group whose mission is to promote flower buying throughout the world), announced the availability of the “Lazarus Rose”. A new rose variety that allows the recipient to plant the stem in a garden once the bloom from the arrangement has wilted and create a new rose awaiting to be planted. The concept was conceived by the creative minds of the Go Green Project and designed through many years of collaboration between the finest botanists in the world with Dr. Nisan Sakasi as the lead scientist.
Today’s announcement that the “Lazarus Rose” is available to retail customers of Starbright and volume licensing customers marks the beginning of the most significant product launch in our company’s history and perhaps since Barbara McClintock’s discovery of “Jumping Genes”. The “Lazarus Rose” will be available to retail customers effective immediately. Availability to NYC organizations with volume license agreements will begin shortly but initial supplies are limited to retail customers with Starbright Loyalty Club membership. Volume customers will be supplied for orders FOB New York City for delivery before Mother’s Day and beyond.
Through chromosome engineering, more fully discussed in the science section herein, Turkey’s premier botanist Dr. Nisan Sakasi was able to develop a rose which begins to regenerate as soon as it is clipped. The result is the growth of roots at the cutting site. Currently the Lazarus Rose is limited to the Afrilu Wawaye variety of rose. Accordingly, the price of the Lazarus Rose is for upscale clientele.
Customer feedback through Starbright’s web site, , guided product development. “This is a game changing product,” Faitos said. “It’s an incredible step forward in the floral industry with ramifications that are yet unknown but undoubtedly far-reaching. Accordingly, in a press release under separate cover, we’ve announced the formation of a joint venture between Starbright and The Dutch Flower Marketing Association to fully explore the wide-ranging uses of this exciting innovation.” Said Faitos.
First Users See Clear Business Value
Joining Faitos at Starbright’s headquarters was Poisson D’Avril, the president of the Hospitality and Tourism Association of Greater New York.
“In the highly competitive and fast-moving hospitality industry, our advantage comes first from our people and second from everything NYC has to offer. You can add the Lazarus Rose to the list of incomparable NYC attractions.” Said D’Avril. “Nic has allowed several of our higher end venues offer the Lazarus Rose prior to its official release. The response has been extraordinary. Finally, something to give to that person who has everything!”
Original Science
“The ovules of a rose are mega sporangia and typically develop into female gametophytes. These gametophytes give rise to egg cells which, in a typical rose holds the pollen.” Said Dr. Nisan Sakasi. “In the transgenic rose, called the Lazarus Rose, through chromosome engineering, our team was able to develop a rose that has characteristics of an African Violet and behaves like a clipping from an African Violet. The mature egg cells of the African Violet and the Rose are split through chemical mutagens and combined through protoplast fusion. The genetic recombination leads the rose to react just like African Violet clippings that are placed in a propagating agent. The agent used with the rose is simply water with a few pieces of horticultural charcoal placed in the bottom of the container.” Said Dr. Nisan Sakasi. Transcripts of Dr. Nisan Sakasi full procedures are available upon request.
On the Road to the Future
“During the last decade, Starbright has built an impeccable reputation in the floral industry with unsurpassed customer service.” Faitos said. “Although we have been at the forefront of technology, the new product announced today is the most innovative product we’ve ever been involved with, and I believe it signals the beginning of a new wave of innovation that will have a profound impact during the next decade.” Said Nic Faitos, President of Starbright Floral Design.
Located in the heart of NYC’s flower district and founded in 1994, Starbright Floral Design has established the gold standard for customer service within the floral industry. The Company has grown steadily every year since its inception. The Lazarus Rose and other innovative products being worked on currently, has Starbright on the threshold of exponential growth for the coming years.
Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance or information, journalists and analysts may contact To become a volume licensee, kindly contact Visit us on the web at or visit our Lazarus Rose Informational Portal.

Lazarus Rose- (engineered Afrilu Wawaye rose)


Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

T. 800.520. 8999

The NYC Starbright Team shows off their favorite roses

Sending Love With Roses

Roses and Valentine’s Day are basically synonymous. Starbright Floral Design has a ton of rose varieties to make your offering unique. We talked to some floral veterans in the shop to find out which rose varieties still take their breath away.

Can you match these popular rose varieties to the correct picture?

Green Tea – Campanella Peach – Black Magic – Vendela – Circus Rose – Deep Purple – Hot Lady – Sweet Unique – Cherry Brandy

Loving Hands
Can you guess the name of our favorite rose varieties?

Scroll to the bottom for answers!

What’s Color Got Do With It?

Roses each have a unique meaning associated with their color. Here’s a quick helpful guide to selecting the right rose color for your Valentine!


Love, beauty, courage, respect, and most importantly – romance!


Purity, Innocence, Secrecy, Reverence, Humility, Youthfulness, “I am worthy of you”


Appreciation, Grace, Perfect Happiness, Admiration, Gentleness


Joy, Friendship, Promise of a new beginning, Welcome Back, Remember Me, Jealousy, “I care”


Desire, Enthusiasm


Appreciation, “Let’s get together”, Sincerity, Gratitude


Love at first sight


The unattainable.  No blue roses are available in nature!


No matter the color, or arrangement style, all Valentine’s Day flowers from Starbright Floral Design are sent with love!


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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at



1. Deep Purple 2. Hot Lady 3. Vendala 4. Black Magic 5. Cherry Brandy 6. Circus Rose 7. Sweet Unique 8. Gotcha? It’s a Succulent! 9. Hot Lady 10. Green Tea 11. Campanella Peach



Glorious Greens – NYC, have you stopped to smell the myrtle today?

Glorious Greens
From Left : 1.Spiral Eucalyptus 2.African Boxwood 3.Myrtle 4.Italian Ruscus 5.Pittosporum                                           6.Acacia 7.Seeded Eucalyptus 8.Broadleaf Dusty Miller 9.Lace Dusty Miller

Glorious Greens

So, design. When it’s good, it’s usually great – and when it’s bad, it’s usually “ugh, awful, no way!” This is true across the board – fashion, graphic design, food, flowers, you name it. Many people think that the trick to good design is “having a great concept” – those people aren’t wrong, but they’re missing the secret: a good design covers all the details. When it comes to flowers, one of the details we almost never hear customer’s mention is the Green Stuff.  But any floral designer with an attention to detail knows better.  Starbright’s designer’s are fully aware what a difference upscale greens can make in an elegant flower arrangement for NYC floral consumers.

They may not be the star of the show, but these glorious greens can have a huge impact on the “vibe” of an arrangement. They are also a great way to personalize the standard Valentine’s Day fare of “a dozen roses”. Whether your looking to send something light and airy or lush and full – the greenery is a great place to make it your own.

Some of Starbright Floral Design’s favorite greens :

1. Spiral Eucalyptus : These “dusty” green shoots are ideal for filling in lofty arrangements and adding height. One of Starbright Floral Design’s favorite uses of seeded eucalyptus is with long-stem roses. This classic combination creates an airy elegance perfect for the minimalist in your life.

2. African Boxwood : Notable for it’s fine-toothed leaves and reddish tint, this green is a great compliment to all sorts of arrangements. The little, but lush clusters of leaves will fill in a lot of space and add a slightly “fresh-from-the-garden” feel to your arrangement. Boxwood has a long-vase life and will dry-out nicely as well.

3. Myrtle : This is another fantastic green to accompany your long-stem roses for Valentine’s Day. The bright jewel-green leaves and wood-like stems also have a sharp, clean smell and will stand up nicely in taller arrangements. In ancient Greco-Roman times, Myrtle was considered sacred to Venus, the goddess of love, and used to decorate wreaths and make garlands.

4. Italian Ruscus : Ruscus is an interesting addition to any arrangement. The large leaf-like cladodes are a brilliant green that matches the green stem; the tonal color makes these waxy greens look almost too perfect to be real.

5. Pittosporum : These are one of the more common greens that appear in short and mid-height arrangements. The plain leaves are bright green while the variegated variety is a softer shade of green with ivory details around the edges. But our favorite part about working with this green at Starbright Floral Design is the sweetly scented leaves.

6. Acacia : This unique green isn’t as common around the shop as some of the others, but it’s always worth asking. Acacia has a unique appearance that makes it great for tall arrangements. The thin branches are entirely covered in sharp triangular leaves, while pre-flowering yellow pods sprout wildly on the top third. In the language of flowers, the acacia signifies secret love. Check it how Starbright Floral Design used acacia in this arrangement to add height and texture :

Acacia makes a fantastic backdrop for delicate flowers while adding height

7. Seeded Eucalyptus : This eucalyptus variety has a softer appearance than the spiral eucalyptus. The leaves of this variety are slightly larger and droop romantically around cluster of lighter, and brighter seeds. If you’re looking for something softer that could potentially be described as “dreamy” – this is the eucalyptus for you.

8. Broadleaf Dusty Miller : These leaves are prized for their uniquely sliver appearance and soft felt-like texture. Another “romantic” green, broadleaf dusty miller looks great in low arrangements where it’s short stems can get to water.

9. Lace Dusty Miller : Another variety of dusty miller, known as silver ragwort, which is perfect for adding extra romance to an arrangement. The leaves of this variety also have a soft felt-like feel and silvery color.

Dusty Miller
Dusty Miller adds a complimentary “softness” to any arrangement


Next time you call the shop and order some flowers, feel free to give us some hints about the whole arrangement. We want you to be 100% happy with your flower purchase – the best way for us to do that is to give you exactly what you want!


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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

Flower Files: Brunia

Quick Notes /

The Brunia flower is often overlooked in it’s natural habitat. The single-stemmed shrub it grows on vaguely resembles a pine tree, but is much softer, and grows between two and three meters tall. Brunia is characterized by small, spherical inflorescences that cluster at the end of a branch often disappear in the dark green foliage overhead.

As it is used in floral arranging, the petals of the Brunia flower have already fallen away to reveal a natural silvery cast that somehow seems both quirky and chic.


Flower History/

The Brunia albiflora is a tall shrub that is part of an ancient plant family. In northern Namaqualand, fossil pollen that matches modern Brunia pollen has been found in early Tertiary and late Cretaceous mineral deposits. If you’ve seen The Land Before Time…? This flower could’ve been Littlefoot’s lunch! But despite a very long history, this plant hasn’t spread very far, it’s native growth being isolated to southern tip of Africa.

“There is no indication where the ancestral stock originated, nor how it got to southern Africa. […] It could be that because this family is in a state of decline, its other relatives have already gone extinct and the southern African members are the only survivors.


But don’t worry that requesting this flower will contribute to it’s ultimate demise. Brunia flowers are commercially grown in Australia, California, or New Zealand.

As a decorative floral, Brunia is a fantastic filler! Because the flowers grow at the end of long branches, stem length is generally not a problem. These interesting florals last about a week, and will dry out nicely. Brunnia is most often available in silvery-white, but it also appears in yellow, green, and blush


Inside Info /
  • Brunia flowers are notoriously fickle about germinating. This is because the Brunia plant holds on to its dead flowerheads (which hold seeds) for up to 6 years! The seeds only drop and have the ability to sprout when a fire sweeps through and takes out the parent plant.
  • Sometimes used in the Language of Flowers for : Chivalry

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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at


Gentiana, about to bloom


Quick Notes /

Gentiana is a genus of flowering plants with about 400 species! That’s a large species group! These blooms are most notable for the trumpet like shape and vivid coloring. While they are often brilliant blue in coloring, they can also be white, yellow, red. The main blooming season is Spring, but these flowers can rebloom throughout late Summer.

General Notes /

Gentiana are most at home in alpine environments.  These delicate flowers can be shy about blooming outside of their natural habitat. The stiff stems have oppositely arranged leaves, sometimes is a basal rosette. The flowers grow in groups, spaced along the stems. Gentiana is polymorphic and can bear blooms of multiple colors.

Flower History /

The name, Gentiana, is attributed to the Gentius, an Illyrian king who is attributed with having discovered the medicinal uses of the plant back around 500-1000AD. The plant’s medicinal uses vary from treatments for upset stomachs to easing depression – but don’t forget – the Gentiana in you floral arrangements are not for making teas, poultices, or any other edible concoction!

Insider Information /
  • Gentiana yields the most bitter chemical substance on Earth.
  • In Southeast Asia, there is a variety of gentiana that can grow up to 100 feet tall!


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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

Flower File : Crocosmia

Quick Notes /

A favorite flower in August, crocosmia is a common flower in the grasslands of southern and eastern Africa. In the United Staes, these lovely blooms are often referred to as Coppertips or Falling Stars. They grow as evergreens or as deciduous perennials and come back year after year to please the senses with their trumpet-like shapes and bright colors. 

The genus name is derived from the Greek words krokos, meaning “saffron”, and osme, meaning “odor” – from the fact that dried leaves of these plants emit a strong smell like that of saffron (a spice derived from Crocus – another genus belonging to the Iridaceae) – when immersed in hot water.

Visual Notes /

Crocosmia is distinctive for its colorful inflorescence in shocking orange and reds. The stems branch out and display a number of blooms along one side of each stem near the end and nod and sway gracefully above your flower beds or your late summer arrangements.  The Crocosmia leaves are long, pointy and have parallel veins along their length. They grow in clumps in bloom in a spectacular


Insider Information /

Crocosmia are great for attracting hummingbirds to your garden.

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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

Flower File : Asclepia

Quick Notes / 

Asclepia is more commonly known as milkweed. This flower is a vital source of nectar for butterflies and has a powerful, sweet fragrance. Asclepia has a particular way of pollinating: when a butterfly lands, its leg slips into a slit on the asclepia flower. Then, when the butterfly takes off, the pollen is pulled free and carried with it to the next flower. Asclepia is one of the only sources of food for the larvae of monarch butterflies – asclepia is a great option for your butterfly garden!

Visual Notes /

Alsclepia is an herbacious perennial. The photo above is of Butterfly bush, but other great varieties available throughout summer, include the pink and white asclepia syriaca, the purple pink asclepia speciosa, and the bright yellow and bicolored yellow-orange asclepia curassavica or tropical milkweed.

Flower History / 

Asclepia gets it’s name from Asclepius, the Greek god of healing, because of the flower’s use in folk medicine. The indigenous peoples of South America and Africa applied the toxic milk of asclepia to their arrowheads. While in North America, people often used the high fructose levels in the plant’s nectar as a sweetener. More recently, during World War II, asclepia filaments were hollowed, coated with wax, and used as an insulator.

Insider Information /

Asclepia is great for the plants surrounding it. It repels a variety of harmful insects, especially wireworms. It also contains toxins that deter caterpillars from doing damage in the garden. As if that wasn’t enough, asclepia also has a beautiful, strong fragrance.


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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

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