Starbright and the City


At Starbright Floral Design, we stop to smell the flowers every day. Even though we do, we also find our schedule bountiful with events. We wanted to share with our friends and colleagues what we’ve been up to these past few days. Sometime, somewhere, we hope that you are at a special gathering decorated with our amazing blooms and robust accents.

Starbright was delighted to be invited to enhance the beauty that is the Oculus at the World Trade Center, located in lower Manhattan. Our client was Advertising Week and they had the distinct honor of hosting the first ever event at the Santiago Calatrava designed space that is referred to as a “bird in flight”.

Starbright bedecked the Oculus with lush, willowy palm trees.
Starbright bedecked the Oculus with lush, willowy palm trees.

The event took place at the Grand Staircase of the Oculus in New York City, which was built with white Italian marble. Advertising Week, which brings the best and brightest of the marketing and entertainment fields together for one week in NYC, wanted to highlight the serenity of the space while evoking the fresh and innovative practices that they are known for creating in their industry. As soon as Advertising Week described their vision for the event, we at Starbright Floral Design knew that lush palm trees would the perfect accompaniment to the evening.

The awe-inspiring vaulted ceiling at the Oculus is the focal point that we wanted to enhance.
The awe-inspiring vaulted ceiling at the Oculus is the focal point that we wanted to enhance.

As some of our clients may not know, not only does Starbright Floral Design create custom floral displays in venues across New York City, we are also able to send our carefully curated plants to be rented for an evening, which is what Advertising Week decided to do in this case. We were thrilled to be a small part of this amazing evening in NYC and look forward to being a partner with Advertising Week for future events.

This past week Starbright also had the privilege of beautifying the Baryshnikov Arts Center in Manhattan for their annual gala, the Fall Fete. The Fall Fete was created to raise funds to support performances and residencies at BAC, while also having a magical evening in NYC with those who are passionate about the arts.

Starbright had been requested to create floral accents that would enhance the elegance of the Center’s Ballroom for the sumptuous dinner, without causing difficulty for guests who wanted to converse while they dined. We rose to the challenge by crafting a runner of blooms and greenery that ran the 18-foot length of each table. Composed of an array of fuchsia calla lilies, orchids, orange pincushion protea flowers and purple eucalyptus, the runner was pin-spot lit from above to enhance the display and create an intimate and inviting atmosphere for the private gala.

Verdant greens provided the perfect background emphasize the floral arrangements.
Verdant greens provided the perfect background emphasize the floral arrangements.

Our dramatic arrangements that accompanied the photo area for the event were created to create a heightened effect that would make an impact, both visually and emotionally, as guests entered the venue. Staying true to the theme of the evening, these displays were made of a blend of fuchsia calla lilies, orchids and orange pincushion protea flowers, with purple eucalyptus and succulents that took guests’ breath away.

These arrangements created an elevated elegance for photography at the step and repeat wall.
These arrangements created an elevated elegance for photography at the step and repeat wall.

For many of our events, we create variations on a floral theme, and the evening at the Baryshnikov Arts Center in Manhattan was no exception. We crafted another floral runner for the bar, where the delicate, soft curve of the calla lily’s petal could be admired up close.

The length of the bar was lined with calla lilies mixed with greens.
The length of the bar was lined with calla lilies mixed with greens.

We pride ourselves as florists on remembering the smallest details to ensure the biggest impact in our arrangements. That is why, for the dinner at the Baryshnikov Arts Center in NYC, we added tangerine ribbons to our displays in the lavatories to make sure that elegance abounded wherever guests glanced.

The silver countertops provided the perfect foil to our vibrant arrangements.
The silver countertops provided the perfect foil to our vibrant arrangements.

It was a busy week for us at Starbright Floral Design and indeed, as The Official Florist of the City that Never Sleeps we barely slept! However, we were elated with the result of our collaboration with our clients in New York City, but more importantly, they were thrilled. We’re looking forward to working with them again, and you, soon!

This missive is brought to you by Starbright Floral Design. Starbright Floral Design is a full-service florist located in Midtown NYC. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may visit our website where orders may be placed for designer-crafted flower vases and arrangements, impeccable orchids, plants and so much more.

We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Author: Starbright Floral Design of NYC

We are a team of dedicated professionals all entering as one. Starbright Floral Design is the company we are all a part of. The Official Florist sometimes is a designer, or a flower buyer, a partner, the marketing department or sometimes the guy who delivered your flowers! We invite you to visit our website and stay in touch... www.starbrightnyc.com.

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