Sending Flowers – How a Romantic Man Should…

Lavish her with flowers  of the season...
It is amazing how you will be remembered by the flowers you send!

Well this is the second time I am writing on this subject as the first article that was written and met an overwhelmingly positive response.  Ka-billions of folks read it.  So without trying to rewrite the same article over again, I wanted to offer up a different perspective.

GUYS – your interest in a woman should be shown on many different levels.  Women notice little things and they will catch not only your little mistakes but also the little things that you do right.  So make your flower purchases part of what you do right.  Blow her away with the unexpected!

Here are some ideas to think about (I called them “rules” and then changed to “ideas” because there really are no “rules”):

Don’t send flowers only on the typical flower holidays (birthday, anniversary, Valentine’s, etc.).  If you limit your flower sending to just those types of days, you look predictable.  You appear as though you only send flowers because you could not figure out what else to do.  I am not saying NOT to send flowers on those occasions, but mix it up.  “Just because” is the BEST reason to send flowers of all.  If you do not have the budget to send flowers on the special days and on the non-special ones, then skip the birthday (do something else) and send flowers on one beautiful August morning with a note that says “I love you” or “Cannot stop thinking of you”!  It will mean a lot more because it is so unexpected and who does not want to be surprised?

Secondly, FORGET the dozen roses!  Again, roses make you look predictable (“ah just send her a dozen roses, all women love roses”… yada, yada).  Be a flower connoisseur (or at least look like one).   What is her favorite color?  Purple?  Then make her a bouquet of “everything purple” and so on.  Spend time with your florist in person or on the phone.  If your florist is unwilling to educate you and won’t spend time with you to share his love of flowers, then find a different florist.  Certainly if you come to Starbright (www.starflor.com) we would love to share our passion with you and you will walk away with a Bachelor’s in Romance!  Learn the names of flowers, learn how long they last, what is in season, and so on.

You want to keep things interesting.  Imagine that if you send her peonies or hydrangea she will for the rest of her life remember only you when she sees this flower.  If you send roses (I hate to say this) but how many men do you think will come to mind?  Do you stand a chance of standing out?  Send interesting and unusual flowers!  There are enough varieties and colors for you to select from that you will never have to send the same flowers twice even if you send flowers ever week for an entire year.  Invest a little bit of time and your education will more than pay off.

Lastly, all these e-romance websites can claim all they want about having the best track record for bringing people together, making the most compatible matches and so on… While I cannot statistically prove this, I will claim that the following is true:

Send flowers to someone you love and the scent of the flowers will remind them of you for a very long time.  Flowers do keep romances alive, they make men sensitive and keep couples in love.  Make flowers your secret weapon and the special person in your life will be there forever.

Falling in love, Starbright Style is a truly unique experience.  We deliver fresh flowers daily anywhere in Manhattan or around the world.  Starbright is a full service florist and flower delivery service located on 28th Street in New York City in the heart of “New York City’s Historic Flower District.  Visit us at 150 West 28th Street (2nd floor), call us at 800.520.8999 or you can visit our website at www.starflor.com to gain a much broader perspective on the work that we do.

Starbright Floral Design is the most reviewed and highest rated florist in Manhattan (by Citysearch) and also was voted the Best Florist in our area for your wedding as voted by The Knot (dot com).

“The Official Florist of the City That Never Sleeps” is also “The Official Florist of Romance”.

With love,

The Official Florist

Starbright Floral Design

150 West 28th Street, Studio 201, New York City.

Telephone: 800.520.8999

WEB address: www.starflor.com

E-Commerce Portal: www.starbrightnyc.com

Having a Corporate Flower Policy

Flowers are great for business!
Flowers bring appreciation, create strong bonds and boost morale.

Are you in Human Resources?  Perhaps an Office Manager? Perhaps you are the owner of a small to medium-sized firm?

Does your company like to send gifts to clients and employees alike?  Is it a cost that is outside of your normal budgets and you cannot seem to get a handle on how much money is being spent on flowers and related gifts?  If so, read on!

Starbright Floral Design (www.starflor.com) has helped many companies organize their gift giving so that it is both fair and a controlled expense.  Our clients send the occasion-appropriate gift and they always do so with great savings.  Here  is what you need to do:

  1. Pick ONE florist to do all your business with.  We would like it to be Starbright, but even if it is not, you still want to use one source and become one florist’s good customer.  It makes no sense to go to the yellow pages or to the  internet and say “gee, I wonder which florist I will pick today”.  By having one vendor you know that this person will take care of you.  You are an important client to the florist and you will get a few extra flowers, an upgrade and even issues that arise are more likely to be resolved in your favor.
  2. Standardize your occasions (both for employees and clients).  Do you want  to send gifts for maternity? sympathy? promotion? anniversary? get well? birthday?  If you know in advance what occasions automatically call for a flower gift, then there is no thought involved (should we do it? should we not?).  It is a task that has been pre-decided, delegated and the vendor has been pre-selected.
  3. Do you classify your team?  Executives, front line employees, new hires, etc. Do you want to plan on a certain expense for floral gifts based on an employees title?
  4. What about budgets? Typically in a Flower Policy, you will see something like: Sympathy – $125, Births – $75, Get Well – $50 and so on.
  5. You may also want to consider other offerings besides flowers that your local florist may have like Fruit and Gourmet Baskets, Plants, Orchids, Stuffed Animals, Balloons, and so much more.  The greater the specificity in your policy the more standardize the procedure becomes and the greater the chances of success.

Flowers are a great way to boost employee morale and a Flower Policy will take the guess-work out of the equation.  Oh! There is one added benefit – EVERYONE gets treated equally!  Imagine if one assistant sends a $75 get-well arrangement and the next assistant a $40 one! Employees talk… Employees wonder… Flower Policies are great!

Now that you have decided that you need a flower policy all of us at Starbright will be thrilled to help you write one and to work with you so that your program becomes a success.  We have helped many small and large, local and international organizations benefit from our experience  in this area.  Whenever  you have a free moment, please feel free to visit our website at www.starflor.com or our gift-giving portal at www.starbrightnyc.com.  All of us at Starbright will be thrilled to have the opportunity to be of service to you.

With our warmest regards,

 

The Official Florist

NOTE: You can also find us on Facebook!

Dutch Hydrangea in Short Supply…

Hydrangea From Holland
Hydrangea - Fantastical Love

Good day everyone…

We all love hydrangea and no doubt that this is the time of the year for it.  I just got word from our friends in Holland that the Dutch varieties are almost done for the year.  If you  are planning a wedding, have an event coming up and are planning to use these magnificent blooms, please consult with your team, your experts and you may want to consider a second choice.  Here is a verbatim copy of the notice I received in the past day or so…

Good morning, we just would like to update you on the Hydrangea situation as it is at this moment.

Hydrangea are getting more and more limited, and difficult to get good quality ones.  Especially the fresh colors like pink, white, blue are almost done.  They will be available for another week or two, but because they are so limited available, they are very, very, very expensive, please keep that in mind when you take wedding orders for these fresh colors!

The Green and Green-Red Antique ones are plenty available, green-red, red-green, antique red, antique green are all available, and in good quality, decent priced.

Antique blue is available pimpernel antique, really, really nice, but are expensive!

Antique pink is done, we really do not like the quality no longer of those.

This is an unedited note from one of our main suppliers in Holland and we are posting out there so that if anyone has made plans to use these varieties in  the next few weeks, please check with your supplier for alternate colors or alternative sources (South America).

All of us at Starbright are truly grateful for every opportunity that you offer us to be a part of your special events, to decorate for your corporate events, your weddings and to send every day flower gifts in New York City and worldwide.  We invite you to visit us at http://www.starflor.com or to give us a call at 800-52-8999.

Starbright Floral Design is “The Official Florist of the City That Never Sleeps” and we are located in the heart of New York City’s Historic Flower District – at 150 West 28th Street, Studio 201.

To send a gift anywhere  in the world you may do so by calling us or by visiting the E-Commerce  portal of our website by clicking HERE.

Have a great day (and sorry about the Hydrangea news!),

 

The Official Florist

 

 

 

Starbright Floral Design is Back in the Blogosphere…

Visit Starbright for Bright Fall  Sunshine
There are many bright colors available year-round... These are just some of them!

Hello Friends!

After a long hiatus from our blog and as our scribes grew stale, we needed to jump-start our adventure all over again.  I wanted to title this entry “Starbright is Back” but that would not have been accurate as we never went away.  Our amazing flowers have been around all year-long and our decor has graced more venues than you can possibly imagine.  We have really had a fun year so far.

So much fun in fact that while we did not forget to blog, the truth is that we lost our stride.  Our fingers clamped up and the writing side of our brain stopped thinking (or writing what we thought!).  Anyways, here we are and  I almost would  like to take a moment to reintroduce ourselves, who we are and what we do….

Starbright Floral Design (www.starflor.com) was started in 1994 fifteen years ago as a premier floral provider to the special event and hospitality markets of New York City.  Since then we have grown to offer world-wide delivery of flowers, plants, orchids and gifts of all  sorts.  We have  won many awards and  accolades (both local and national), but what we are the most proud of is the reviews that you will see about Starbright online.

If you  go to Citysearch, Yelp or even Google, you will see that we are one of the most reviewed florists nationally and certainly the most reviewed in Manhattan.

Stay tuned for many great articles that are getting ready to come down the pike.  In the meantime, if you would  like to send someone amazing flowers give  us a call at 1-800-520-8999.  Or you can visit our website at www.starflor. com.  We would love to hear from you and help in every way that we can.

Many thanks to all our friends and  clients.  We will always look forward to being of service.

Warm regards,

The  Official Florist.

Starbright Floral Design – The Official Florist of the City that Never Sleeps

We are  located in the heart of New York City’s Historic Flower District.  On 28th Street, in Chelsea – between 6th and 7th Avenue.

 

Starbright in the Community…

Just this past week we had the opportunity to work with the Etheopian World Federation (an NGO based inside the United Nations Headquarters in New York City).  A memorial service  was held and we donated the flowers for the Meditation Center at the UN.  While we are extremely proud of every donation that we make and every cause/event that we are a part of, this one was very dear to us.  It is always an honor for us to help and to assist those that need it the most and those who are not the popular or “in” charities that easily obtain funds and donations. Below are the thoughts that were shared with us by our client…

Hello Mr.  Faitos
The Ethiopian World Federation just wants to thank you for your donation.

On July 30th at the United Nations Meditation Center The “YEWMBA” Ye Ethiopia Wiyen Mahber Be Alem celebrated the Birth and life of Emporer Haile Selassie. The Memorial for Emperor Haile Salassie was a memorable and inspiring celebration of  a great king and African pioneer. He was a man that stood for international Human Rights and Africa’s Human rights. He believed that in order for a country to prosper there must be modernization and centralization. In honor of his legacy Delegates from the Ethiopian Federation attended the ceremony along with many spectators. Highlighting the celebration three dozen beautiful white roses was the center piece signifying spiritual love and respect. We will all remember his movement, his voice, his struggle and his courage.

Pamela Vera
(917) 536 – 6465
Ad Hoc Unit Coordinator
New York City Headquarters
Ethiopian World Federation

Ethiopian World Federation
501(C)(4)NGO
In United Nations-ECOSOC Consultative Status
P.O. Box 2382 – New York, NY 10027
NYC: Tele: 1-646-201-3372
Email: humanaffect.org or ethiopianworldfederation@yahoo.com
Web: ethiopianworldfederation1937.com or humanaffect.org

A little bit about Starbright…. Starbright Floral Design is located in the heart of New York City’s historic flower district.  Our studio is centrally located in Manhattan.  We offer local and worldwide delivery of flowers, plants and gifts of all types.  In addition, we are a premier provider of decor in Manhattan for corporate and social special events.  To gain a bit of a broader perspective on our organization and on the work that we do, please visit our website at www.starflor.com or reach out to us by phone at 800.520.8999.  We are located in Studio 201 at 150 West 28th Street.  We hope to see you soon!

Flowers and Passion Through Barbara’s Eyes…

On any team, in any company or in any organization people join in every now and then that you “just know” are going to be around for a very long time and will contribute in a super meaningful way… Barbara is just such a person.  Last year we were short-handed for what was the largest wedding production that our organization had ever been involved with.  It took our entire team, plus a freelance group (that Barbara was a part of) to basically decorate the Brooklyn Museum.  That is when we met Barbara and have  not let go since…

Flowers by Starbright...
Flowers, Festivals and Romance

In her own words, life in the wonderful world of flowers –

At ten years, the floral design industry is one of my two longest-lasting relationships, (the other is my husband, who’s been my partner for seven.) Following are a series of brief descriptors of the business.

In a cash and carry shop I worked at, customers were constantly walking in and saying how wonderful the store smelled. I’d smile and agree, and even lead them to the fragrant flowers if they asked, although I’d been in the store long enough that I couldn’t actually smell them anymore. A favored expression in this business is, “hurry up and wait,” meaning that work is not a steady flow; rather, everyone rushes to meet a deadline, or prep to begin work on an event…and then we just hang around for go time. The florally-related holidays, such as Valentine’s, Mother’s Day, Easter, and so on, do produce weeks’ worth of intense work. Sometimes, if a store is lucky, there is more work than even the best-equipped store can handle. Those times generally wear on everyone’s nerves- frazzling coworkers to the point that they want to strangle each other. The hours become long and the amount of work slavish.  These periods are counter balanced by the quiet periods, such as January or midsummer, when customers are traveling, or the calendar is empty of a special occasion which calls for flowers.  Since flowers are generally short-lived, a commodity rather than a necessity, customers also frequently haggle about the price, or the fact that, yes, there is tax on flowers.

How does the floral business sound after the above descriptions? If the job had been described as such, I probably would’ve looked for a job elsewhere before walking into my first interview with a shop. The truth is, however, that I am, and always have been, hopelessly addicted to flowers. My interest was piqued at an early age by my grandmother, who was a landscape architect. But familial dedication isn’t really enough to explain why I’ve returned again and again to the floral business over a decade. Flowers, if you can stop to take a deep breath and appreciate them, are beautiful in themselves. But let’s face it… how many people can stop to smell the roses? This work is worthwhile to me for the good moments, to be found in every day. When an arrangement comes together, it gives a sense of satisfaction that is immediate and complete. When coworkers also find beauty in something you’ve made, it’s an additional bonus. The maximum gratification comes when a customer’s eyes light up at seeing what you’ve made for them. I’ve also been fortunate to work with many excellent people, not least among them the crew at Starbright. (Especially Brian!!!) There are always laughs to be shared, as well as the sense of accomplishment when a large job is completed, at having contributed to a significant moment or event in someone’s life. If I’m waxing too poetic, sometimes there’s satisfaction at simply having gotten through another day, and having managed to create something in the meantime.

A little bit about Starbright…. Starbright Floral Design is located in the heart of New York City’s historic flower district.  Our studio is centrally located in Manhattan.  We offer local and worldwide delivery of flowers, plants and gifts of all types.  In addition, we are a premier provider of decor in Manhattan for corporate and social special events.  To gain a bit of a broader perspective on our organization and on the work that we do, please visit our website at www.starflor.com or reach out to us by phone at 800.520.8999.  We are located in Studio 201 at 150 West 28th Street.  We hope to see you soon!

Getting Married? Mistakes to Avoid With Your Flowers…

So you decided to get married? Congratulations!  Your special day is coming!  It is truly a big day for you, your partner, your family and your partner’s family!  A big congratulations to you all…

Tom and I were talking and in casual conversation the subject turned to what some of  the more common mistakes are that brides make when planning their wedding.  Well in his own words, some of the pitfalls… Read On!

Meet the Starbright Team!

In my humble opinion, the most common mistake couples make in regards to their wedding flowers is listing too much to other people’s opinions.  A wedding celebration should ultimately be a reflection of the couple and THEIR tastes, not a conglomeration of their friends and family’s style.

I often find myself repeating the mantra, “It’s your day, it’s about you two!”  Brides are commonly overly concerned with what their guest’s opinions may be and often fear being judged for making certain bold choices.   If your friends are critical and negative in regards to the choices you’ve made, are they really friends worth having?

Selecting décor that is opposition to the colors or architecture of the venue is another error that is common.  Don’t fight it!  Go with it!  It will always look better if you chose a color scheme that works within the room’s existing décor.  If you don’t have the budget to drape the room completely and create a blank slate, you will always have a more harmonious design scheme if you complement the surroundings.

You will spend less of your budget if you are not trying to distract from or cover over the undesired elements of the room’s trappings.

Here in New York City we have many venues with incredible views.  If your venue has stunning skyline or river views, why distract your quests with overly complicated, tall centerpieces?

Generally, you’ve paid a pretty penny for the view!  Why take away from that?!  I would suggest doing a lower centerpiece so that your guests’ eyes go toward that stunning vista.  Perhaps it would be better to create a composite style of arrangement with multiple vases that echo the skyline your quests will be spend the evening admiring.

A little bit about Starbright Floral Design… Starbright is a full-service florist that offers a wide array of services to its clientele.  We are located in the heart of New York City’s Historic Flower District (on 28th Street, between 6th and 7th Avenue).  We serve the general public, our corporate clientele and the Manhattan Hospitality and Special Events Industry all from one central location. Delivery of Flowers, Plants and all types of gifts is available from our store at 150 West 28th Street, by phone at 800.520.8999 or by visiting our website at www.starflor.com.  We hope to see you soon!

We LOVE the Newest Member of the Starbright Family!

Every year in January, Tom Sebenius (our Creative Director) takes a sabbatical to go to his home state of California to work decorating floats for the Rose Bowl Parade.  This past January there was a professor and some students from BYU that were a part of the creative team in Pasadena as well.  Through good old fashioned networking, Tom heard about Jaime Garrett (A BYU – Idaho) who was just dying to find an internship in a high impact florist and would just be thrilled with a New York City experience in the Summer of 2010.

After a few back and forth emails, Jaime packed her bags from Idaho and headed East for the summer.  She has been  with us for about six weeks now, taking in the New York City experience and having the time of her life in our store.  All I can say is that I truly hope that she is enjoying her time with us and getting as much out of this experience as we are by having met her.  Jaime is an amazing, dedicated and super dynamic person that will truly be missed when she heads back to school at the end of her internship.

They say that a worthwhile life is a life that you spend positively touching the lives of others.  Jaime has touched us all with  her smile, her positive outlook and her attention to detail.  A true pro in the making.  JAIME:  You have made lifelong friends at Starbright!

Here is a short version of Jaime’s experience at Starbright in her own words:

I am Jaime Garrett and I am a student at Brigham Young University Idaho. I am currently studying horticulture with a floral design emphasis. One requirement of a horticulture major is to do an internship. Ever since I learned that I would need to do an internship, I knew I wanted to intern in New York.  There was something about the city the never sleeps that always intrigued me.  So, when the time came for me to find an internship I made a list of different floral shops and began my hunt to find the right place for me. I found Starbright Floral Design through students and teachers from school who had worked with some of the Starbright team at the Pasadena Rose Parade. When Starbright said they were willing to take me on for the summer I could not have been more excited.

When I arrived in New York I was overwhelmed with the millions of people, the crazy taxi drivers and the very confusing subway system.  But, I was not going to let a little culture shock bring me down! I was ready to start work at Starbright. Things were definitely different and new to me when I first started working and I had a lot to learn.  I was excited to learn more and adapt to their style of design. Everything about they way the designed impressed me and made me want to learn more.

I have now been working at Starbright for a few weeks and am really enjoying myself. Some of the things I have had the great experience to be part of are; working on events and parties, working on site at hotels, and helping with wedding work. I have learned more than I could ever imagine and am still learning more each day. My time here is not done, and I am really grateful for that!

A few words  about Starbright Floral Design:

We are a premier New York City Florist (highest rated on Google and Citysearch) that specializes in décor (plant and cut flower) for corporate and institutional clientele.  Our plantings and floral is featured in many prominent New York City offices, hotels and restaurants throughout Manhattan (references are available).  We are permanent members of NYC & Company and HSMAI.  Our presence in the corporate community has been well documented since our inception in 1994.

Starbright is located in New York City’s Historic Flower District on 28th Street.  Our location enables us to provide outstanding service and prices while offering displays whose freshness is at its peak.

You may visit us online at www.starflor.com or call us at 800.520.8999

Starbright on National TV

On Thursday the First of July Starbright Floral Design will be featured on the Today Show in the 8AM to 9AM time slot.  Our very own Stephen Faitos leads our team in  the execution and design of a backyard deck for a couple in Brooklyn… Watch the Today Show tomorrow and see what we are all about!

Visit our website at www.starflor.com to learn more about our organization and the type of work that we do.  Would you like to send someone a gift anywhere around the world? CLICK HERE for the gift section of our site or CLICK HERE if you would like to see our online portfolio for events.  We would love to hear from you!  Give us a call at 800.520.8999 or go on line.

Thank you to all our friends and clients that have made the last fifteen years of Starbright more amazing than we could ever imagine!

The Official Florist

A smile on a child is only surpassed by a mom’s smile….

Mother’s Day at the Ronald McDonald House is really special.  This year it touched our hearts in a very special way.   The New York City Chapter of the Leukemia and Lymphoma Society (www.lls.org/nyc) organized a very special Mother’s Day at the Ronald McDonald House in the Upper East Side of Manhattan.  Moms and kids got to spend the day together.  There was fun, there was laughter and it was a very special day.  Hearts were touched as only hearts can be.

Starbright Floral Design proudly provided floral decor and centerpieces for the room where  food was served and everyone lounged for a lazy afternoon.  The real highlight?  Every child got  a rose to give to his/her mom.  For many years now we proudly support and sponsor both of these organizations and we have worked with both very closely.  When the LLS called us to ask us to do this event, they did not know that we already work with the RMH and bringing these two groups together was really special for us.   We would like to encourage everyone we know to support these two amazing groups that do so much for all of us.

Starbright Floral Design with Leukemia and Lymphoma Society at the Ronald McDonald House in New York City
Mother's Day was really special this year!

About Starbright Floral Design – Starbright (http://starflor.com/) is a full service florist and floral delivery company located in Manhattan.  Our store, our studio and our offices are in the wholesale flower district on 28th Street and 7th Avenue.  We provide same day delivery of flowers  everywhere, event decor, corporate and institutional services, etc.  Starbright is the most reviewed florist on the web and we have a consistent FIVE STAR ranking everywhere.  Please feel free to visit our website to learn more about us, our flowers and the work that we do.