What is sometimes forgotten because of Amaryllis’ beauty, is the lore behind one of Starbright’s treasured flowers. Greek legend tells us that Amaryllis was once a beautiful, though bashful, nymph. And though she didn’t live in New York City, she was familiar to all of us as she fell deeply in love. Amaryllis loved Alteo, a shepherd who had Hercules’ strength and Apollo’s fetching facade (rumor has it that he was quite foxy).

Amaryllis longed to give Alteo the one thing he desired most: a flower that had never existed in the world before. But not knowing how to do this, Amaryllis sought guidance from the Oracle of Delphi. The Oracle told Amaryllis to go to Alteo’s door each night and to pierce her heart with a golden arrow upon every visit. Alteo finally opened the door after 30 nights to behold Amaryllis and the flowers that the blood of her heart created; a singular kind of flower never seen before.

Today, there are easier ways to entice your own true love in New York City! As unique as golden arrows piercing hearts sounds, there’s no need to follow Amaryllis’s dramatic endeavors in Manhattan. Instead, consider sending some Amaryllis to that special person you love in NYC and woo them by sharing this tale.
It’s true that everyone at Starbright adores everything that we have in our overflowing NYC flower and plant emporium. And while each florist has their own favorite flower, there’s nothing that we all love more than a good story to go with a beautiful bloom.

Amaryllis is one such flower that is beloved in New York City and beyond, and it’s easy to see why. With stunning petals that come in a variety of vivid hues, including purples, pinks, whites and crimson reds, Amaryllis stands out in every floral composition anywhere in Manhattan.
Amaryllis comes from the Greek work “amarysso” which translates into “to sparkle” and everyone at Starbright is delighted to do our part to spread these flowers far and wide in New York City to dazzle the City. Amaryllis flowers have become known beyond New York City to symbolize pride, determination and lustrous beauty; combined with its rich coloring, it’s no surprise that it has become a seasonal favorite.

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.
It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.
We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.
In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.
We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!
Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.
Flowers, Festivals and Celebrations – It is what we do!
Starbright Floral Design
140 West 26th Street, New York, NY 10001