Behind the Scenes at Starbright

With Starbright Floral Design out and about at events in New York City every day, we wanted to share with our dear friends how the magic is made. Founded 22 years ago in NYC, Starbright started out with the mission to be the greatest florist in the City that Never Sleeps. Over two decades later, we can say with great happiness that we are still chasing that dream every day, and are honored to work with over 200 concierges in Manhattan who heartily recommend us to their guests and clients.

Starbright's beautiful creations. — Starbright’s beautiful creations.

But where do we craft our intricate designs, and who are the elves that create the magic in our New York City flagship shop? We wanted to throw back the curtain and introduce our incredible floral designers, who we think are the best in the business.

Starbright Floral Design has 17 designers working full-time to create lush, floral masterpieces. Our staff of over 70 people ensures that each flower delivery gets to just the right place and is always on time. Our days are busy and overflowing with flowers because we have an average of 250 floral deliveries going out each day in addition to being the florist for an average of 6 events each day. Starbright is having its best year yet and it is also our 22nd year of consecutive growth. We’re thrilled that we get to bedeck Manhattan in flowers and wanted to share what we’ve been up to recently.

Starbright carefully crafts each beautiful bouquet.

The events where Starbright’s floral creations appear vary from black tie galas and fundraisers to celebrating a 111th birthday at the Pierre Hotel. We were delighted to beflower Fashion Week in NYC this year and of course, we love our work as a corporate florist.

One of our upcoming events is for a law firm client who requested that Starbright enhance the United Nations Delegates Dining Room for a private meeting. Later this week we will be collaborating with Macy’s Herald Square in NYC to provide blooms as they start to prepare for the holiday season crush.

While Starbright is delighted to be the florist for incredibly elegant and festive events in Manhattan, one of our priorities is always giving back to our community in New York City. This week we are proud to be a sponsor for the 31st Annual Gala of Answer the Call at Cipriani, which provides assistance to the widows and children of first responders of NYC.

Starbright's team is dedicated to giving back to NYC. — Starbright’s team is dedicated to giving back to NYC.

Additionally, we were honored to have been called on by the American Red Cross to fill the Museum of Natural History with flowers for the 2016 Gala, Heroes Among Us.

With so many events and floral masterpieces to create, there’s only one way Starbright could do it all. It’s thanks to our incredible team of floral designers, inspirers, dreamers and doers that we’ve been able to come this far as a firm. And together — who knows what the future may hold. We hope to see you soon at an event that has Starbright’s impeccable blooms!

This missive is brought to you by Starbright Floral Design. Starbright Floral Design is a full-service florist located in Midtown NYC. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may visit our website where orders may be placed for designer-crafted flower vases and arrangements, impeccable orchids, plants and so much more.

We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

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Starbright and the City

At Starbright Floral Design, we stop to smell the flowers every day. Even though we do, we also find our schedule bountiful with events. We wanted to share with our friends and colleagues what we’ve been up to these past few days. Sometime, somewhere, we hope that you are at a special gathering decorated with our amazing blooms and robust accents.

Starbright was delighted to be invited to enhance the beauty that is the Oculus at the World Trade Center, located in lower Manhattan. Our client was Advertising Week and they had the distinct honor of hosting the first ever event at the Santiago Calatrava designed space that is referred to as a “bird in flight”.

Starbright bedecked the Oculus with lush, willowy palm trees.

The event took place at the Grand Staircase of the Oculus in New York City, which was built with white Italian marble. Advertising Week, which brings the best and brightest of the marketing and entertainment fields together for one week in NYC, wanted to highlight the serenity of the space while evoking the fresh and innovative practices that they are known for creating in their industry. As soon as Advertising Week described their vision for the event, we at Starbright Floral Design knew that lush palm trees would the perfect accompaniment to the evening.

The awe-inspiring vaulted ceiling at the Oculus is the focal point that we wanted to enhance.

As some of our clients may not know, not only does Starbright Floral Design create custom floral displays in venues across New York City, we are also able to send our carefully curated plants to be rented for an evening, which is what Advertising Week decided to do in this case. We were thrilled to be a small part of this amazing evening in NYC and look forward to being a partner with Advertising Week for future events.

This past week Starbright also had the privilege of beautifying the Baryshnikov Arts Center in Manhattan for their annual gala, the Fall Fete. The Fall Fete was created to raise funds to support performances and residencies at BAC, while also having a magical evening in NYC with those who are passionate about the arts.

Starbright had been requested to create floral accents that would enhance the elegance of the Center’s Ballroom for the sumptuous dinner, without causing difficulty for guests who wanted to converse while they dined. We rose to the challenge by crafting a runner of blooms and greenery that ran the 18-foot length of each table. Composed of an array of fuchsia calla lilies, orchids, orange pincushion protea flowers and purple eucalyptus, the runner was pin-spot lit from above to enhance the display and create an intimate and inviting atmosphere for the private gala.

Verdant greens provided the perfect background emphasize the floral arrangements.

Our dramatic arrangements that accompanied the photo area for the event were created to create a heightened effect that would make an impact, both visually and emotionally, as guests entered the venue. Staying true to the theme of the evening, these displays were made of a blend of fuchsia calla lilies, orchids and orange pincushion protea flowers, with purple eucalyptus and succulents that took guests’ breath away.

These arrangements created an elevated elegance for photography at the step and repeat wall.

For many of our events, we create variations on a floral theme, and the evening at the Baryshnikov Arts Center in Manhattan was no exception. We crafted another floral runner for the bar, where the delicate, soft curve of the calla lily’s petal could be admired up close.

The length of the bar was lined with calla lilies mixed with greens.

We pride ourselves as florists on remembering the smallest details to ensure the biggest impact in our arrangements. That is why, for the dinner at the Baryshnikov Arts Center in NYC, we added tangerine ribbons to our displays in the lavatories to make sure that elegance abounded wherever guests glanced.

The silver countertops provided the perfect foil to our vibrant arrangements.

It was a busy week for us at Starbright Floral Design and indeed, as The Official Florist of the City that Never Sleeps we barely slept! However, we were elated with the result of our collaboration with our clients in New York City, but more importantly, they were thrilled. We’re looking forward to working with them again, and you, soon!

We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Starbright Prepares For 22nd Valentine’s Day in NYC!

Starbright’s exclusive Valentine’s day flowers are now available for delivery in NYC!

There’s no shortage of Romance in NYC in February! With Valentine’s Day 2016 just around the corner, New York City is abuzz with a Valentine’s Day glow. Here at Starbright Floral Design, we’re pretty obsessed with Valentine’s Day too. To kick off the season right, the Starbright designers each created custom new pieces for 2016.

Romance is in the balmy springtime like air throughout NYC. One sure way to turn around this heat wave is forgetting to send flowers for Valentine’s Day in NYC. “Antarctica has not seen coldness that a woman who does not receive flowers for Valentine’s day can emit in NYC.” Unknown Author. This floral design was specifically created for Valentine’s Day in NYC 2016.

Loveintertwined445x390 — Love Intertwined

“Because our hearts are intertwined, Being apart is nothing more than missing you, and feeling blue, Because our hearts are intertwined
Miles between are not prevalent, as our love is angel sent
Because our hearts are intertwined
Obstacles precede motion, which only challenge our devotion…” Janice Karp

Put your love on the line with this aptly named modern rose display exclusively created by Starbright for Valentine’s Day 2016 and for local delivery in Manhattan NYC. This piece is symbolic of how exposed one may feel when they let their true feelings known. Trust enough in your love to reveal your true feelings.

These unique arrangements all represent the personalized style of our design team and pack a whole bunch of extra love. We’re also excited to be creating arrangements from the “helpfully” romantic. See our full Valentine’s Day Flowers Collection. More new creations to follow-stay tuned!

Happy Valentine’s Day everybody!

Looking for flowers in New York City? Visit our Event Gallery for inspiration or see our daily selection at Starbrightnyc.com.

August Birth Flowers in NYC: Gladiolus

Gladiolus

Gladiolus has been dubbed the flower of the Gladiators. It represents strength of character, sincerity, generosity. In the Victorian age with its secret language of flowers it was said to represent “love at first sight”. Gladiolus derives its name from the latin word for sword and is sometimes called the sword lily. As a member of the iris family it contains about 260 species. Only about 10 are native to Europe the rest are native to southern Africa. The species vary from very small to the spectacular giant flower spikes you see in floral designs. The flower stalk of the Gladiolus contains an extended row of trumpet-shaped, fragrant flowers, all of which face in one direction. Their colors include pink to reddish or light purple with white, contrasting markings, or white to cream or orange to red.

Once upon a time Gladiolus were viewed as an upscale, highly sought after flower but fell into the sympathy arrangement niche. However, we’ve recently seen a resurgence of the Gladiolus in NYC. Many upscale restaurants and hotels in NYC have once again incorporated the Gladiolus in their floral decor.

This scribe is brought to you by your friends at Starbright Floral Design… We are an enthusiastic bunch that spends our day making really cool compositions of flowers. Bright colors, great designs and amazing service to our clients is what we are all about. Starbright is located in the heart of New York City’s Historic Flower District in a second floor loft space. We spend our days making flower arrangements that we send as gifts on behalf of our clients. People call us for a bunch of reasons (1 800 520 8999)… Sometimes to say “sorry”, other times to wish someone well during an illness or to congratulate on one of life’s major milestones. Sometimes people call us because the caught the romantic influenza and they think someone is super sexy! We even get some really shy customers that don’t know what to say on the card and need lots of help!

To place an order for amazing flowers online go to: www.starbrightnyc.com

Our warmest regards,

The Official Florist of the City that Never Sleeps

Starbright Floral Design, 140 West 26th Street, New York City.

800 520 8999

NYC Flower Power – Happy Hour!

Photo Jul 30, 3 14 44 PM Hurry NYC! Starbright’s Flower Power – Happy Hour is here. In celebration of our recent move and as a way of introducing ourselves to our new neighbors, Starbright is giving walk in customers the deal of the summer. Every Thursday between four and eight everything in the store is 50% off. Some of Starbright’s creations that are only known to those who’ve visited us can be had at for a dance.

Photo Jul 30, 3 11 53 PM

Come join us before the secret gets out!

See you soon.

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and we deliver smiles through flowers.

Give us a call, visit our website or pop on in! We would love to meet you….

Passionately yours,

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

140 West 26th Street,

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

Roses, Roses, Roses: June’s Birth Flower

Roses in NYC are as plentiful as NYC birthdays. Every year millions of roses are gifted in NYC for any number of occasions. In June, the appropriate floral gift is the rose as it is June’s birth flower. Rich in popularity as a symbol of love and romance it hasn’t always been so. In fact, the rose was first looked upon as a symbol of war. A civil war that raged on from 1455-1487 between the House of York and the House of Lancaster. The House of York adopted a white rose, the House of Lancaster was represented by a red rose. The war has been dubbed “The War of the Roses”. The winner of this war, Tudor Henry VII (The Tudors), merged his Lancastrian rose with the rose of his York bride and thus the creation of the Tudor Rose, the Rose of England.

In later years the rose evolved into a form of language creating a secret means of communication between lovers. In the mid 18th century the wife of the British ambassador in Constantinople described this language in her letters. Largely due to the publication of her letters after her death, we have the code necessary to decipher the intricate language of roses. For example if you want to ask your love interest “will you love me?”, send an open white rose. Want to ask “Don’t you love me any more?” , send an open yellow rose. Want to say “I respect and look up to you” then send a bouquet of white roses. Red roses signify “forever I Love You”. However a bouquet of red and white roses state “Together we are one and united”. Want to declare your attraction to someone but don’t want to go as far as declaring your undying love, then purple roses are the way to go. Colors alone aren’t enough to deliver the complex messages of love. In combination with the colors, the number and degree of bloom of the roses have also been assigned meaning. A dozen roses says “Be Mine”. Thirteen roses tells someone we’ll be friends forever. Three dozen roses expresses “I’m head over heels in love!”. Six dozen roses or more says “my love for you is limitless”. In addition to its Victorian assigned message, this last one says “I’m a Starbright Gold club member”!!!.

Regardless of its diverse assigned meanings, the one constant is the rose’s undeniable beauty. The recipient of a beautiful arrangement of roses is always appreciative.

This scribe is brought to you by Starbright Floral Design. We are a full-service florist located in Midtown NYC.. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may CLICK HERE to visit our e-portal where you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more. We offer same-day delivery to most parts of the United States.

We will be honored to be of service to you now and for a long time to come… Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

800.520.8999

www.starbrightnyc.com

Grand Gourmet – The Flavor of Midtown-Great Success

Starbright Floral Design was a proud sponsor of Grand Gourmet – The Flavor of Midtown ®, the Grand Central Partnership’s annual tasting event held on May 7, 2015. By all accounts it was a great success! Showcased were more than 40 of the top restaurants, bars, lounges and purveyors in the greater Grand Central neighborhood.

Photo May 07, 6 09 48 PM The event was not limited to fun seekers but all had fun. Starbright’s arrangements added to the already incredible atmosphere of Grand Central Terminal’s iconic Vanderbilt Hall. Net proceeds from the event benefited the Grand Central Neighborhood Social Services Corporation. Photo May 07, 6 04 05 PM

The Grand Central Neighborhood Social Services Corporation is committed to providing immediate relief to Midtown Manhattan’s homeless population. A local cause that Starbright is proud to assist in any way we can. They are available all year round for donations. We hope to be honored with an invitation for sponsorship of this event and worthy cause for many years to come.

Photo May 07, 6 09 53 PM

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist. Along the way we try to find and write about the fun side of flowers in NYC as well as the serious side. Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.
Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.
Give us a call, visit our website or pop on in! We would love to meet you….

Passionately yours,
The Official Florist
Starbright Floral Design
Located in the heart of New York City’s Historic Flower District
150 West 28th Street, Studio 201.
T. 800.520. 8999
Web: www. starflor.com
E-commerce portal: http://www.starbrightnyc.com

NYC-Peony Flowers Are Back!

A little known fact of Paul Revere’s famous ride is that it was the second excited shouting ride he had taken. His first such ride was in late April, in which he hurriedly rode around town to spread the news: “The Peonies are coming, the peonies are coming,the peonies are coming!”. The news helped people forget the issues of the day. New Yorkers rejoice! Peonies have arrived. The unmatched beauty and uniqeness of the Peony have inspired NYC floral designers to create some incredibly beautiful flower arrangements.

Peony derives its name from the GreekPaeon; physician of the gods. If anything can cure the ills of winter it’s the site of a peony flower. Its majestic blooms of white, pink and red have aptly earned it the nick name “King of Flowers”.

In the language of flowers a display of Peony expresses bashfulness. The meaning is an oddity considering the flamboyance of the flower. Any arrangement containing Peonies shouts out “take notice of me!.”

In today’s global community and travel, Peonies are available throughout the year. However, their vibrancy and quality peak in spring.

Starbright is fortunate to be situated in New York City’s Flower Market making the “King Flower” available to our clientele. Let Starbright Floral NYC help liberate those spring smiles from the winter blues with Peony flower delivery in NYC.

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist. Along the way we try to find and write about the fun side of flowers in NYC. Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

Give us a call, visit our website or pop on in! We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

Secretaries Day Flowers: The law of unintended consequences strikes again!

Flowers for secretaries day in NYC has been a tradition since long before it was a widely recognized holiday in other parts of the country. Administrative Professionals Day (Secretaries Day) is the day executives recognize the work of secretaries, and other administrative support professionals. However, these are precisely the people who often are given the task of organizing and keeping the executive’s schedule updated. Every year at this time, as a by-product of the holiday, these individuals are put in an unenviable predicament. Marking the calendar can be viewed as self-serving and suggestive. Not marking the calendar can lead to their bosses’ embarrassment and feverish scrambling. In an effort to help our administrative professional friends and our executives, Starbright has launched an awareness campaign. This blog as well as our other cyber communication means at our disposal are being applied to ease the burden placed on administrative professionals.

NYC Secretaries day flowers — Secretaries Day Flowers in NYC

Starbright’s unofficial sanctioned study has shown that the Administrative Professionals in NYC who received flowers were happier than the Administrative Professionals who received nothing.

Administrative Professionals Day (Secretaries Day) is observed on the Wednesday of the last full week of April, this year the day is April 22. National Secretaries Week was created in 1952 through the efforts of Harry F. Klemfuss, a New York publicist and honorary member of the Florist hall of fame (second part- kidding). In 1955, the observance date of National Secretaries Week was moved to the last full week of April. The name was changed to Professional Secretaries Week in 1981, and became Administrative Professionals Week in 2000.

The secret language of flowers was created in Victorian times when etiquette was prohibitive of voicing one’s emotions. Accordingly flowers were given hidden meanings. Floral gifts given to administrative professionals on April 22 contain no hidden meaning. The message is loud and clear and for all the office to see: “Thank You!”

It is that time of the year to celebrate and express our appreciation to those who do so much all year-long to keep the wheels of commerce moving. Assistants of all stripes have saved companies, increased revenue, prevented recessions and even kept those that they report looking great and making sure that personal and department performance is at it is peak. All of us at Starbright Floral Design are standing ready all week to help you express the appreciation that is so well deserved.

Starbright Floral Design is located in the heart of New York City’s Historic Flower District in New York City and we deliver beautiful flowers, bouquets in amazing designs and so much more throughout Manhattan and beyond.

We can be reached by phone at 800.520.8999 or visited on the web at www.starbrightnyc.com. Call us, visit us, or go on-line. We would love to meet you and have the opportunity to be of service.

Our warmest regards,

The Official Florist of the City that Never Sleeps

Starbright Floral Design – Flowers, Festivals and Celebrations. It is what we do!

The Macy’s Flower Show-Thank You To All!

The anticipation or excitement was building for days. In the 41 year history of the Macy’s flower show this had only happened twice before, Starbright would be appearing. Once the news was out, the lines started forming. Like the Beatles in 1965, Starbright was taking the city and Macy’s by storm. Our fans, affectionately named “Starbraniacs”, were camped out for days (Macy’s would tell you just under 10 minutes) just for a chance to get a glimpse of our leader and creative inspirator, Nic Faitos. This impromptu picture was taken of Nic with some lucky fans who finally got the chance to meet the supreme leader. The fans, never knowing when they would ever get the chance to meet Nic again (Nic would tell you just come on by the store he would love to meet you) nearly fainted from their joy.

Once the crowd settled down, the floral demonstration began. This year’s demonstration centered around classic floral designing tools including designing with floral foam. The picture shows Nic demonstrating how to properly place a flower stem in floral foam. In the background you can see Socrates, a Starbright floral artist, preparing a one of a kind bouquet to be given to randomly chosen lucky winner. The lucky winner was believed to have stated that this was the single most glorious moment in her life.

Designers:Emilia, Barbara, and Socrates with Nic and the happy winner

Macy’s is a mainstay of both New York City and America at large. We were proud to have been included in their majestic and spectacular floral extravaganza and sincerely thank Macy’s and all the attendees for the opportunity and their support. We look forward to being asked back in the near future (if the Starbraniacs promise to behave).

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and we deliver smiles through flowers. Sometimes we try to deliver smiles by poking fun at ourselves in this blog, hope it worked.

Give us a call, visit our website or pop on in! We would love to meet you….

Passionately yours,

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

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Starbright’s exclusive Valentine’s day flowers are now available for delivery in NYC!

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