Behind the Scenes at Starbright

With Starbright Floral Design out and about at events in New York City every day, we wanted to share with our dear friends how the magic is made. Founded 22 years ago in NYC, Starbright started out with the mission to be the greatest florist in the City that Never Sleeps. Over two decades later, we can say with great happiness that we are still chasing that dream every day, and are honored to work with over 200 concierges in Manhattan who heartily recommend us to their guests and clients.

Starbright's beautiful creations.
Starbright’s beautiful creations.

But where do we craft our intricate designs, and who are the elves that create the magic in our New York City flagship shop? We wanted to throw back the curtain and introduce our incredible floral designers, who we think are the best in the business.

Starbright Floral Design has 17 designers working full-time to create lush, floral masterpieces. Our staff of over 70 people ensures that each flower delivery gets to just the right place and is always on time. Our days are busy and overflowing with flowers because we have an average of 250 floral deliveries going out each day in addition to being the florist for an average of 6 events each day. Starbright is having its best year yet and it is also our 22nd year of consecutive growth. We’re thrilled that we get to bedeck Manhattan in flowers and wanted to share what we’ve been up to recently.

Starbright carefully crafts each beautiful bouquet.
Starbright carefully crafts each beautiful bouquet.

The events where Starbright’s floral creations appear vary from black tie galas and fundraisers to celebrating a 111th birthday at the Pierre Hotel. We were delighted to beflower Fashion Week in NYC this year and of course, we love our work as a corporate florist.

One of our upcoming events is for a law firm client who requested that Starbright enhance the United Nations Delegates Dining Room for a private meeting. Later this week we will be collaborating with Macy’s Herald Square in NYC to provide blooms as they start to prepare for the holiday season crush.

While Starbright is delighted to be the florist for incredibly elegant and festive events in Manhattan, one of our priorities is always giving back to our community in New York City. This week we are proud to be a sponsor for the 31st Annual Gala of Answer the Call at Cipriani, which provides assistance to the widows and children of first responders of NYC.

Starbright's team is dedicated to giving back to NYC.
Starbright’s team is dedicated to giving back to NYC.

Additionally, we were honored to have been called on by the American Red Cross to fill the Museum of Natural History with flowers for the 2016 Gala, Heroes Among Us.

With so many events and floral masterpieces to create, there’s only one way Starbright could do it all. It’s thanks to our incredible team of floral designers, inspirers, dreamers and doers that we’ve been able to come this far as a firm. And together — who knows what the future may hold. We hope to see you soon at an event that has Starbright’s impeccable blooms!

We hope our blooms brighten your day!
We hope our blooms brighten your day!

This missive is brought to you by Starbright Floral Design. Starbright Floral Design is a full-service florist located in Midtown NYC. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may visit our website where orders may be placed for designer-crafted flower vases and arrangements, impeccable orchids, plants and so much more.

We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001


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NEWS FLASH! Tom is Selected for Vase-Off Challenge… (read all about it!)

The Society of American Florists Vase-Off Challenge is ON!

Tom Sebenius
Creative Director – Starbright Floral Design

Our Creative Director Tom Sebenius has been selected for the 2012 Vase-Off! Challenge.  In Tom’s own words here are some thoughts on the days ahead and the competition…

I’ve been selected!  Several times a year, the Society of American Florists sponsors a nationwide contest that tests the skills of four floral designers as they try to win public votes through social media.  Designers apply to participate and once chosen they are given a prompt which is meant to inspire their creation.  Past assignments have been to design a bridal bouquet fit for a Great Gatsby themed wedding and to create the perfect floral gift for the quintessential beach girl.  The prompt we were given for this holiday themed challenge is as follows:

Sleigh riding, tree decorating, sipping hot cider, and caroling by candlelight in the snow…Many of our favorite Christmas traditions date back to the Victorian times. As families gathered for celebratory holiday feasts, flowers at the center of the table provided delightful decor. To capture the old-fashioned spirit of the season, create a Christmas centerpiece inspired by the elegance of the Victorian Era.

I will be competing against three very talented designers and I can’t wait to see what wonderful things they come up with.  They are: Mandy Majerik from Hothouse Design Studio, Birmingham, Alabama; Suzanne Nemet from All inBloom, Columbus, Ohio; and Bryan Swann from Karin’s Florist, Vienna, Virginia.

Christmas time offers us so much inspiration and a lot of the holiday décor we recognize comes from the Victorian era.  Visions of holly and ivy, sugared fruits, garlands and velveteen ribbons float into my mind.  I’ve started to put together my creation and certainly hope it will ultimately win your vote!  If you have any ideas that you think I should include in my centerpiece, please leave a comment and share your idea.  I’d love to hear it!

Please visit The Flower Factor website to learn all about the finalists of this competition and follow all four participants in this nationwide challenge by clicking here.

Meanwhile, stay tuned and please be sure to vote once voting opens on November 29th!

Starbright Floral Design is a premium florist in New York City’s Historic Flower District.  We offer same day delivery of floral arrangements and gifts of all types in the New York City area and beyond.  You can talk to one of our floral design consultants by calling us at 800-520-8999 or by visiting us online at Starbright Floral Design is dedicated to the floral arts since 1994 by providing exquisite designs, great customer service and by supporting the advancement of our staff through training and internship programs that promote the floral industries.

One of Tom’s Amazing Designs.

Starbright Floral Design gets more accolades…

Starbright Floral Design was recently named a member of Teleflora’s National Account Program, an elite incentive and loyalty program that is created exclusively for the tom member florists in the United States.   This program was created by Teleflora as a way to recognize the top tier florists throughout America and to recognize/support hard work, excellent quality and tremendous customer service.

Starbright Floral Design was founded in 1994 and is located in the heart of New York City’s Historic Flower District on 28th Street (150 West 28th Street, Studio 201).   Over the past twelve months we have  been recognized in several other categories of quality and service – including: The top pick florist in Manhattan for weddings by The Knot and also The Best Florist in New York City by Citysearch for 2009.  In addition we are both the highest rated and most reviewed florist on line with over 70 reviews and  five stars.

We are very proud of all the awards and accolades that have come our way.  None are we more honored of than the oooh’s and aaah’s that are expressed by receiving a gift from Starbright.  Give us a call (800.520.8999) or visit our website for worldwide delivery of the most amazing flowers and gifts!

We will be thrilled to be of service!

The Starbright Team

Flowers, Festivals & Celebrations...
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