VISUAL NOTES /
FLOWER HISTORY /
INSIDE INFO /
Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.
Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.
We love June here at Starbright Floral Design – not because of the weather changing (though that’s nice) and not because school’s out. We love June because we get to celebrate one of New York’s favorite flowers – the Rose! June is National Rose Month and the rose is the state flower of New York – which makes it doubly important in our books. For the next few weeks we’re going to be shining a light on that thorniest of buds.
Roses are found all around the world – there are over 100 different species. The first rose gardens were cultivated in China over 5,000 years ago. Ancient Rome used rose petals as confetti, and rose hips were among the first perfume ingredients.
In 17th century Europe, roses were in such high demand that both the shrub and rosewater extract were commonly used as legal tender. In fact, many of the heritage rose gardens across Europe and on the island of Britain were founded as banks of a sort, a soil-based savings account.
You probably can’t use any of our NEW! June Arrangements to buy groceries, but they’re sure to be fantastic addition to your home, office, kitchen or bedroom! Don’t forget to save your petals for a luxurious confetti at your next event or special night “in.”
Check out some of the arrangements the shop put together to celebrate roses for this month.

Thornless lavender roses say “I loved you at first sight”.

These red and orange tinted flowers express warm admiration, interest, and excitement.

Orange roses express excitement and overwhelming emotions.

The traditional color of friendship, these roses were designed to communicate a message of support.

As a kid growing up in NYC my mother grew some tremendous sunflowers in the yard. I used to marvel at their beauty and would often run though the garden surrounded by towering sunflowers. I remember those days as the care free days of my youth. My relationship with sunflowers soon soured when one day running through the garden I realized that sunflowers are attractive to bees as well as humans.

Too many years have gone by allowing the sight of sunflowers to generate feelings of anxiety , pain and a buzzing in my ear. I set out to make new fond memories of this classic summer flower as part of our Starbright’s flowers in NYC photo shoot. By arranging to have sunflowers displayed alongside some of my favorite New York City’s famous and not so famous landmarks I have been able to silence the buzzing of those bees.

For some great ideas on summer flowers please visit our website at http://www.starbrightnyc.com/ and take complete advantage of all the great flowers that the season has to offer!
Hope you are staying cool and are surrounded by bee-less sunflowers!
The Team at Starbright Floral

The Daffodil is the March birth flower and amongst the earliest blooms in spring. Its appearance signifies that the frost has broken and spring is here. There is little that invokes images of spring and feelings of tranquility more than a field filled with Daffodils swaying in the breeze. Their rhythmic movements in the wind inspired the famous poem “Daffodils”, by William Wordsworth. “…and then my heart with pleasure fills, and dances with the daffodils.”
All Daffodil species have a central trumpet surrounded by a ring of six floral leaves. The traditional daffodil consisted of a yellow color all over. Today both in the wild and due to breeding, blooms range in colors to include yellow, white, orange, pink, red and green.
Starbright is fortunate to be situated in New York City’s Flower Market making all variations of Daffodils available to our clientele. Let Starbright Floral NYC help liberate those spring smiles from the winter blues with Daffodil flower delivery in NYC. Choose from a vast array of springtime NYC flowers from Starbright’s Springtime Collection.
This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist. Along the way we try to find and write about the fun side of flowers in NYC. Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.
Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.
Give us a call, visit our website or pop on in! We would love to meet you….
Passionately yours,
The Official Florist – Starbright Floral Design
Located in the heart of New York City’s Historic Flower District
150 West 28th Street, Studio 201.
T. 800.520. 8999
Web: www. starflor.com
E-commerce portal: www.starbrightnyc.com
Chrysanthemums were first cultivated in China as a flowering herb in the 15th Century BC. The flower was brought to Japan in the 8th Century and the Emperor adopted the flower as his official seal. The flower was brought to Europe in the 17th Century and named from the Greek for “Gold Flower”, a reflection of its original color.

These days the flowers come in various forms and can be daisy-like, decorative pompons, or buttons. In addition to the traditional yellow, other colors are available such as white, purple and red.
In the United States, Chrysanthemums are identified as cheerful holiday flowers. Fall arrangements and Thanksgiving Day Flowers in NYC and throughout the country incorporate Chrysanthemums in their decor. However, many European countries (France, Italy, Spain, Hungary and Croatia) have identified Chrysanthemums with death. Accordingly, their use in floral arrangements is limited to funerals or on graves.
Other Uses:
Be sure to bring Chrysanthemums with you when taking a walk in the jungle. The flower is considered a natural source as an insect repellent. The Pyrethins when extracted and applied on the skin in an oil suspension or as a powder can be lethal to insects such as mosquitoes. The Chinese have used the flower for its antiseptic and antibiotic qualities for centuries.
Starbright Floral Design is located in the heart of New York City’s Historic Flower District. We are in a second floor loft space from where our customer’s orders get dispatched. To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999. Either way, we would be thrilled to hear from you and to be of service.
Starbright deliverers flowers in Manhattan (our home city) as well as world-wide. In addition to flowers and plants, fruit and gourmet baskets, balloon and the like; we are also the go-to florist for events (both corporate and personal). Flowers, Festivals & Celebrations…. It is what we do!
Wishing you a wonderful day!
Starbright Floral Design
“The Official Florist of the City that Never Sleeps”
website: starflor.com
to order flowers: www.starbrightnyc.com
by phone: 800.520.8999
The Marigold is the October birth flower. Its list of uses is as long as its rich history. However, its use in floral arrangements is not advisable. Marigolds do not survive for long when cut. Accordingly, birthday flowers for October babies play off the rich color of the flower and autumn floral arrangements are the norm.
The Marigold is native to southern Europe but do well in North America as well. Seeds planted in April take root in any type of soil in full sun or medium sun locales. Practically no care is required other than weeding and pruning. Marigolds bloom from June until the first frost kills them. However, their death is short lived reappearing with young plants in the spring.
Religious Worship:
In India, the marigold is considered a sacred flower. Hindus devote the marigold to gods and goddesses in religious ceremonies.
Medicinal Uses:
Plant pharmacological studies have indicated that Marigold extracts have anti-viral and anti-inflammatory qualities. Marigold solutions have been used topically to treat acne, reduce inflammation, control bleeding, and sooth irritated tissue. The petals are edible and can be used fresh in salads or dried or used as a replacement for saffron. Eaten in salad, Marigold petals have been shown to relieve abdominal cramping and constipation.
Demonic Evictions: Sixteen century herbalists used the marigold to remove evil spirits from one’s head while simultaneously strengthening eyesight. According to folklore, all Linda Blair and Emily Rose needed was a blossoming marigold plant placed in her bedroom (ironic that a marigold is needed in a rose bedroom). Once the girls stared at the marigold petals their demons depart and would return to the wonderful little girls they were before their demonic possessions. Coincidently, children throughout the New York area have been growing marigolds in classrooms and day care centers as classroom projects since I was a kid. The stated scholastic reason is that it teaches the kids about germination. However, many teachers have been heard branding our children as “little devils” (mine of course, can only be mistaken for angels). Perhaps there’s something else going on.
This scribe is brought to you from all of us at Starbright Floral Design. We are big supporters of all things to eradicate Leukemia. We hope that you will join us in contributing to this fight.
If you would like to read more about Starbright, who we are and the scope of the work that we do, please visit our website.
If you would like to place an order for flowers (worldwide delivery), please visit our e-commerce portal.
Thank you!
The Starbright Team
Exciting times at Starbright Floral Design! We have been honored to be a part of the Finovate Conference at Pier 92 on Wednesday the 21st of September. Our Senior Partner (Nic Faitos) will be available to the press during the conference. We are excited to be a part of this program and to be involved in new and creative ways to bring our services in front of millions of loyal customers across a variety of platforms. Read on for some thoughts and ideas of what lies ahead!
We’re excited to announce that Starbright will be featured in a live demonstration in front of nearly 1,000 top banking executives at a conference called Finovate (meaning innovation in financial services). Why would a florist be shown in a demonstration to bankers? Because we just began a new marketing program designed to reward our best customers with offers linked to the debit or credit cards from their banks or card issuers. It’s called a card-linked offer. The company we partner with to create card-linked offers is Cartera Commerce, who is demonstrating its solution at Finovate, and asked Starbright to participate.
So what exactly is a card-linked offer? Well, it’s very similar to another type of offer most consumers are familiar with: the Daily Deal. Every day, many of us get emails from companies like Groupon or Living Social with discounts on products and services from local merchants. While Daily Deals can help a local merchant get a lot of publicity and drive one-time sales, they aren’t very good at helping merchants reward their best, most loyal customers for their patronage. That’s where card-linked offers come in.
As a business that focuses on building lasting relationships with our customers, Starbright sees value in programs that “thank” our loyal customers for shopping with us. Card-linked offers are the latest and most innovative way to do that. Why? Because the offers are linked to the cards consumers already have and value. So instead of having to pay up front for a Daily Deal and print out a voucher that may expire, card-linked offers reward our customers after they buy flowers in a currency they value – whether it’s cash back, points or frequent flier miles – right back on the card they used!
For example, American Airlines customers can now register a credit card, use it when they purchase flowers from Starbright, and earn frequent flier miles. Imagine that – buying flowers to fly! Our offer is also available to Priority Club™ rewards cardholders from Intercontinental Hotels Group (IHG), who can register a credit card, use it with Starbright, and earn bonus rewards points to use for free stays at a Holiday Inn or Crown Plaza Hotel.
Starbright Floral Design is located in the heart of New York City’s Historic Flower District. We are in a second floor loft space from where our customer’s orders get dispatched. To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999. Either way, we will be thrilled to hear from you and to be of service.
Starbright delivers flowers in Manhattan (our home city) as well as world-wide. In addition to flowers, plants, fruit and gourmet baskets, balloons and the like we are also a go-to florist for events both corporate and personal. Flowers, Festivals & Celebrations…. It is what we do!
Wishing you a wonderful day!
Starbright Floral Design
The Official Florist of the City that Never Sleeps.
website: starflor.com
to order flowers: starbrightnyc.com
by phone: 800.520.8999
150 West 28th Street, Studio 201, New York City –

The September flower is the Aster which in the language of flowers means love, faith and wisdom. However, since 1918 the Aster worn on your lapel signifies something entirely different and could lead to unforeseen consequences. An Aster on the lapel signifies your unity and membership in the insurrection. Its revolutionary symbolism originated from the Hungarian revolution of 1918 dubbed the “Aster Revolution”.
Revolutionaries in Hungary wore it as sign of solidarity with the rebels of the revolution. The revolution was short lived but the Aster’s symbolism has lived on. Rumor has it, an Aster worn on your lapel today will generate and FBI probe and possibly a trip to Guantanamo (note to those with no sense of humor: this is a joke!) The Aster is known as a hardy flower but surely does not do well under water boarding conditions.
Certain varieties of the flower have been used medicinally for their pain relieving qualities. According to ancient lore the burning of the Aster leaves protects against snake attacks. Perhaps the use of the Aster by revolutionaries was not a random act but a calculated survival tool.
Regardless of its meaning, Aster flowers provide a beautiful addition to a fall flower garden. When so many other flowers are at the end of their growing season, the hardy asters continue to thrive. Their brilliant colors and scent brighten up any landscape or floral arrangement.
Starbright Floral Design is located in the heart of New York City’s Historic Flower District. We are in a second floor loft space from where our customer’s orders get dispatched. To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999. Either way, we will be thrilled to hear from you and to be of service.
Starbright delivers flowers in Manhattan (our home city) as well as world-wide. In addition to flowers, plants, fruit and gourmet baskets, balloons and the like we are also a go-to florist for events both corporate and personal. Flowers, Festivals & Celebrations…. It is what we do!
Wishing you a wonderful day!
Starbright Floral Design
The Official Florist of the City that Never Sleeps.
website: starflor.com
to order flowers: starbrightnyc.com
by phone: 800.520.8999
150 West 28th Street, Studio 201, New York City –
Hot off the press this is our updated Press Kit. It will be distributed to all our friends, corporate clients and to all who consider us as their florist in the years to come. To share with our readers and to give everyone an idea of what the Starbright brand stands for, the accomplishments of our team and to let everyone know what we have been up to, we are posting our corporate resume on Blooming Thoughts…. Thank you to everyone for a wonderful seventeen years!
We raise our glass to everyone that helped us get here and contributed so much along the way. Our clients, the concierges at the hotels we serve, the venues, the event planners, our corporate clients, those who have trusted us with sending flowers to your loved ones… AND of course the entire Starbright Team. Everyone who has passed through our doors has left their mark. Thank you for all you taught us and the footprint you left behind. Here is to a bright future to everyone we know… Thank you!
Nic Faitos, Senior Partner – Starbright Floral Design
“The Official Florist of the City that Never Sleeps”
“Located in the Heart of New York City’s Historic Flower District”
Flowers, Festivals & Celebrations… It is what we do!
A BRIEF HISTORY OF STARBRIGHT FLORAL DESIGN
Starbright was founded in 1994 as a corporate and institutional florist in New York City with a mission to serve the non-walk-in and non-retail trades. The focus has always been to serve the corporate floral and decorating needs of our clients.
We occupy production and administration space in a loft on 28th street in the center of the wholesale flower market. Starbright is open seven days a week from 8am to 8pm.
In the past sixteen plus years we have had the opportunity to develop relationships and execute events at the most known venues throughout Manhattan including most hoteliers and restaurateurs. In excess of two-hundred of the city’s top concierges at the leading hotels of Manhattan use us as their go-to florist.
Today Starbright is positioned to execute its plans for growth into the future with exemplary customer service and a quality product at a fair price. Protecting the standard of quality and service that we have set over the years is our priority. We will always be known as a supplier that offers a customer experience that earns five stars at every level; from the first encounter on the telephone to the execution of our client requests.
‘’When the history books write the Starbright Story, we will be judged kindly if we remembered to always do our best, give everyone we meet a smile and lead our industry with innovation, creativity, quality and service.’’
Statement of Mission, Starbright Floral Design, 14 September 1994.
CAPABILITIES AND SERVICES
Sending Flowers Anywhere – Through our private network of florists we are able to send exquisite floral gifts (as well as gourmet baskets and plants) anywhere around the world. From our own store we can deliver anywhere in Manhattan even if the order comes in late in the afternoon. With about three or four hours notice we can send flowers anywhere in the USA during local business hours.
Weekly Flowers – Seasonal flower varieties in a vase that will alter in style from time to time. The floral varieties will vary with the season and in no two weeks will either the flowers or the design be identical. The designs will be sculpted to blend seamlessly and complement your décor and replenished weekly.
Event Décor – No event is too big or too small to receive the personalized service and expertise of an experience Starbright representative. From holiday parties, client hospitality events as well as events at any venue in New York City (or beyond) we can provide consulting services and decorations at any level. Most of the recognized venues in New York City are familiar with Starbright Floral Design as we have decorated at most places on multiple occasions (Ellis Island, Madison Square Garden, The Plaza Hotel, and many others). We welcome you to review a sampling of our work at www.starflor.com
Human Resources and Client Gifting – We are fully capable of delivering a gift of flowers, plant or fruit and gourmet baskets anywhere in the United States on a same day basis and with 48 hours notice worldwide. At any budget that you may have, we will be happy to provide gift flora at anytime and anywhere. As part of our commitment to HR we can either help implement or follow existing flower policies set by our clients.
Plant Maintenance – To many of our clients we provide lush phalaenopsis orchid plants for a pre-set monthly fee and we arrive at the office once weekly to take care of all the orchid plants. When the orchids are fully bloomed and start to drop their flowers we replace the plants with new ones (once about every six weeks) at no additional cost to our client.
Employee Discounts – We offer our services at a discounted rate to the employees of all the companies that we work with. Once our relationship is established, employee who calls upon us and identifies his/her affiliation will receive a discount on any floral (or related) gift that they send at anytime, anywhere to anyone. This is a benefit that they can use repeatedly and has virtually no limitations beyond a low minimum of $35.
We are also involved with many clients and PR firms to create a variety of Co-Branding, Continuity and Cross-Promotional Programs.
STORE HOURS
CREDENTIALS
Starbright Floral Design is a member of the following professional organizations:
Recognitions and Awards:
CLIENT ROSTER SAMPLING
NOT-FOR-PROFIT ORGANIZATIONS THAT WE SUPPORT
TO LEARN MORE ABOUT OUR ORGANIZATION….
Our website:
Our e-commerce portal:
Our Web Log:
Starbrightfloral.wordpress.com
Social Media:
www.facebook.com/StarbrightFloralDesign
www.twitter.com/#!/starbrightFD
LinkedIn Profiles:
www.linkedin.com/ (search: Starbright Floral Design and Nic Faitos)
150 West 28th Street – Studio 201 – New York City – 10001
800.520.8999
Many theories have been put forth trying to explain the relationship (the cause and effect) between flowers and the blissful emotions they generate. Today we begin a blog series that will take us on a journey through the therapeutic world of flowers in search of the answer to the question. Why do flowers make us feel good?

COLOR:
The first theory of why flowers make us feel so good is rooted in the psychological effects of color. Several ancient cultures (the Chinese, the Egyptians) believed they could heal ailments using color. This is known as Chromo-therapy. Still used in today’s holistic medicine, color has been shown to have an impact on one’s mood…
Blue brings calmness and serenity. There seems to be a mental association between night and the color blue. Several municipalities have even seized on the theory and installed blue street lighting. In 2000 Glasgow installed blue lighting to improve its landscape. It was later reported that the crime rate was reduced in areas that had blue lighting! In a similar effort to reduce agressive driving, Tokyo installed 152 blue lights on a stretch of highway in 2001.
Pink is associated with love and romance. There is even a shade of pink called Drunk Tank Pink. Click on this link to read all about this shade of pink!
Green is the color that symbolizes nature and the natural world. Researchers have found that green can invoke feelings of good fortune, health and tranquility.
Red is a bright, warm color that evokes strong emotions. Red is often associated with love, warmth and comfort. Red is also considered a strong, even angry color, that creates intense feelings, even excitement. Consider the many ways that the color red is used in a phrase or colloquialism: red-neck, red-hot, red-handed, paint-the-town-red, seeing-red, the-red-eye.
Every color imaginable is represented by one flower or another. Although it is clear from study after study that color has an effect on people’s moods, these effects are not always positive. What is certain is that any flower in any color will have a positive effect on those who receive and enjoy them. It might be a bit of a leap to say that flowers of one particular color have a more positive effect than flowers of another color.
The moral of the story? Send someone flowers! If you know their favorite color, then that is great! If not, all the colors are beautiful and you can send those. Flowers do make people happy and the bright vivid colors bring us joy and happiness. They lift us up, the help our spirits rise and most of all they make us smile. Send someone flowers today and sit back and wait for the phone to ring. The enthusiasm that comes through the telephone line will astound you! What other research do you really need in order to prove the point? That loud over-the-top, super-giddy “thank youuuuuuuuuu!” is research enough!
No matter the reason, no matter the occasion, no matter the moment, all of us at Starbright Floral Design are standing by waiting to hear from you and ready to help lift someone’s day. We are the feel-good experts! Helping people smile all over the world every day. Starbright Floral Design (that is us) is located in the heart of New York City (in the historic flower district) and because of our ties to hospitality in our great city we have been dubbed “The Official Florist of the City that Never Sleeps”.
You can visit our second floor loft at 150 West 28th Street (Studio 201), you can call us at 800.520.8999 or you can learn all about who we are by going to our website at www.starflor.com. No matter where or how you reach out to us… We would love to be of service.
Happy Days to All!
The Official Florist.
Starbright Floral Design
To place an order on-line, visit the e-commerce portal of our site at: www.starbrightnyc.com
You can also find Starbright on Facebook by CLICKING HERE.