November Birth Flower: Chrysanthemums, flower with an identity crisis…

Chrysanthemums were first cultivated in China as a flowering herb in the 15th Century BC.  The flower was brought to Japan in the 8th Century and the Emperor adopted the flower as his official seal.  The flower was brought to Europe in the 17th Century and named from the Greek for “Gold Flower”, a reflection of its original color.

The Chrysanthemum - November Flower....

These days the flowers come in various forms and can be daisy-like, decorative pompons, or buttons.  In addition to the traditional yellow, other colors are available such as white, purple and red.

In the United States, Chrysanthemums are identified as cheerful holiday flowers.  Fall arrangements and Thanksgiving Day Flowers in NYC and throughout the country incorporate Chrysanthemums in their decor.  However, many European countries (France, Italy, Spain, Hungary and Croatia) have identified Chrysanthemums with death.  Accordingly, their use in floral arrangements is limited to funerals or on graves.

Other Uses:

Be sure to bring Chrysanthemums with you when taking a walk in the jungle.  The flower is considered a natural source as an insect repellent.  The Pyrethins when extracted and applied on the skin in an oil suspension or as a powder can be lethal to insects such as mosquitoes.  The Chinese have used the flower for its antiseptic and antibiotic qualities for centuries.

Starbright Floral Design is located  in the heart of New York City’s Historic Flower District.  We are in a second floor loft space from where our customer’s orders get dispatched.  To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999.  Either way, we would be thrilled to hear from you and to be of service.

Starbright deliverers flowers in Manhattan (our home city) as well as world-wide.  In addition to flowers and plants, fruit and gourmet baskets, balloon and the like; we are also the go-to florist for events (both corporate and personal).  Flowers, Festivals & Celebrations…. It is what we do!

Wishing you a wonderful day!

 

Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

website: starflor.com

to order flowers: www.starbrightnyc.com

by phone: 800.520.8999

Roses – Creativity, Style and Love

A Sphere of Black Magic Roses
A lavander phaleonopsis orchid plant
A clutch bouquet of miniature calla lillies

Tom S. is our Creative Director and the Arbiter of Style for Starbright.  Tom sees into the future and keeps our design styles ahead of the curve.  For Valentine’s Day 2010 he has some thoughts to share and has written the article below… Enjoy!

As Valentine’s Day quickly approaches, I stop to ponder Gertrude Stein’s famous quote, “A rose is a rose is a rose.”  During this time of year, our store is inundated with requests for red rose arrangements.  It is not atypical to have over 15,000 long stem red roses in our fridge during the week of Valentine’s Day.  While roses are gorgeous and will always remain a popular declaration of one’s love and devotion, I have to agree with Stein.  A rose really IS a rose.

Luckily, we are prepared with other creative and unique options that should appeal to most couples.  Why limit yourself to a vase of red roses?  During the Valentine season, the price of roses can be shocking.  Our wholesale cost goes up, supplies of the best roses become scarce and customers can see that reflected in the price of a dozen roses.  Instead of roses, consider sending a lush, hand tied nosegay of eggplant colored calla lilies.  With their sculptural shape that has been eroticized by artists such as Georgia O’Keefe and Robert Mapplethorpe, calla lilies should evoke a passionate response from any recipient.

Orchids are another option that will both delight and inspire.  The exotic shapes, textures and colors of the orchid speak to the tropical fantasies of many lovers.  During the winter months, wouldn’t it be wonderful to remind your loved one of your past trip to the islands?  Perhaps the flowers will help to promote a future trip.  One benefit of orchids that can not be overstated is their longevity.  While long stem roses typically last an average of five days, fresh cut orchids will remain lovely for up to two weeks.  An orchid plant can last months, and they are deceptively easy to care for.  For a masculine approach to the orchid, a floating cymbidium stem artfully arranged inside a glass cylinder is a very modern choice. This option is long lasting and costs about $25 less than a dozen roses.

If your other half is more traditional and may be disappointed if they don’t receive roses, let us become creative to come up with a special mixed arrangement.  Rather than the typical tall vase, try a tight and compact cube arrangement.  Not only will the flowers be easier to bring home, they will last longer!  Low and lush arrangements are a modern trend and appeal to most discerning costumers.  Hydrangea, tulips, and roses make a romantic mix certain to please even the most persnickety lover. Because the roses are being added to other flowers, the cost will be significantly less then a solo vase of roses.  While cost is often not the deciding factor when choosing a gift for someone special, in these times it is very nice to have some economical options.

As a floral designer, my opinion of roses may be negatively influenced by the scars and calluses I’ve acquired from years of Valentine’s Day thorns.  However, I have the unique opportunity to see the wide of variety of flowers available to customers during this romantic holiday.  While roses are certainly the star of the show, there are many flowers that are waiting in the wings for their moment to shine.  No matter what, when the flowers are sent with love, they transcend and aspire to more than Stein’s observation.  “A rose is a rose is a rose…” unless it comes from you!

About Starbright Floral Design: We are located in New York City in the heart of the historic flower district.  We are in a loft on the second floor of our building on 28th Street, right by Seventh Avenue.  We deliver to all of New York City ourselves (and beyond).  This holiday season we have some amazing Valentine’s styles for you to choose from.  Give us a call (800.520.8999), stop by (150 West 28th Street, Suite 201) or visit our website (www.starflor.com)

A Day Trip to a Vineyard!

Spend the Day at a Vineyard!
Spend the Day at a Vineyard!

All of us at Starbright Floral Design are fans of the Three Tomatoes.  This is an amazing group of ladies that enthusiastically embraces all that life has to offer.   It is a “how to” a “guide” that makes everyone an expert at navigating New York City.  Take a moment and check out their website – http://www.thethreetomatoes.com/.  Check out Tomatoes In The Trenches!  My personal favorite.

Anyway – on the 11th of October the Three Tomatoes are going to Long Island’s North Fork for a day trip in the Vineyards.  Everyone will visit three fine vineyards, wine tastings, picnic lunches, jazz and a local farm stop!  It should be really cool! Cost is $85 and there is luxury bus transportation too.  There is a deadline to sign up, but you have to click here to find out the details.  Cheryl and gang are really great friends of mine and big supporters of Starbright.  I am passing on the word and I hope you are on the bus!  See you then!

Did you know that Starbright Floral Design has been voted the top florist in New York City?  Visit our website at www.starflor.com and learn more about the type of work that we do and the services that we provide.  Same day delivery of the freshest seasonal blooms is always available.  Give us a call at 800-520-8999 to find out more!  We look forward to being At Your Service.  Nic and the entire Starbright Team.