The Allure of Amaryllis

What is sometimes forgotten because of Amaryllis’ beauty, is the lore behind one of Starbright’s treasured flowers. Greek legend tells us that Amaryllis was once a beautiful, though bashful, nymph. And though she didn’t live in New York City, she was familiar to all of us as she fell deeply in love. Amaryllis loved Alteo, a shepherd who had Hercules’ strength and Apollo’s fetching facade (rumor has it that he was quite foxy).

Gorgeous Amaryllis has a wonderful Greek legend to go along with its beauty.
Gorgeous Amaryllis has a wonderful Greek legend to go along with its beauty.

Amaryllis longed to give Alteo the one thing he desired most: a flower that had never existed in the world before. But not knowing how to do this, Amaryllis sought guidance from the Oracle of Delphi. The Oracle told Amaryllis to go to Alteo’s door each night and to pierce her heart with a golden arrow upon every visit. Alteo finally opened the door after 30 nights to behold Amaryllis and the flowers that the blood of her heart created; a singular kind of flower never seen before.

Crimson Amaryllis was said to have sprung from the love of a nymph.
Crimson Amaryllis was said to have sprung from the love of a nymph.

Today, there are easier ways to entice your own true love in New York City! As unique as golden arrows piercing hearts sounds, there’s no need to follow Amaryllis’s dramatic endeavors in Manhattan. Instead, consider sending some Amaryllis to that special person you love in NYC and woo them by sharing this tale.

It’s true that everyone at Starbright adores everything that we have in our overflowing NYC flower and plant emporium. And while each florist has their own favorite flower, there’s nothing that we all love more than a good story to go with a beautiful bloom.

Amaryllis is a fantastic choice to send to someone you love.
Amaryllis is a fantastic choice to send to someone you love.

Amaryllis is one such flower that is beloved in New York City and beyond, and it’s easy to see why. With stunning petals that come in a variety of vivid hues, including purples, pinks, whites and crimson reds, Amaryllis stands out in every floral composition anywhere in Manhattan.

Amaryllis comes from the Greek work “amarysso” which translates into “to sparkle” and everyone at Starbright is delighted to do our part to spread these flowers far and wide in New York City to dazzle the City. Amaryllis flowers have become known beyond New York City to symbolize pride, determination and lustrous beauty; combined with its rich coloring, it’s no surprise that it has become a seasonal favorite.

Amaryllis is a great choice for the holidays and beyond.
Amaryllis is a great choice for the holidays and beyond.

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.

It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.

We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.

In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.

We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

Flowers 101: The Alstroemeria

At Starbright Floral Design, it is our great delight to bring you the occasional missive where we can feature the flowers that capture our fancy — and we hope yours! One of our greatest passions is introducing our friends and clients to the myriad of stunning flowers that fill our world.

If you haven’t heard of the Alstroemeria flower, we’re about to make your day! Also known as a Peruvian Lily, these fun and festive blooms are a favorite among florists in New York City, and it’s easy to see why.

Lavender and white Alstroemeria are stunning with their showy blossoms.
Lavender and white Alstroemeria are stunning with their showy blossoms.

The depth of beauty of the Alstroemeria unfolds before your eyes; while you might first be captivated by its resemblance to lilies, as you gaze more deeply into it, you will discover a cheetah-like pattern etched on the inner petals of each flower.

Symbolizing friendship and devotion, Alstroemerias epitomize this through their incredible longevity. As florists, one of the attributes we love about the Alstroemeria is the subtle and slow bloom of each flower. Each bouquet of Alstroemerias lasts longer than many other compositions, bringing a smile to everyone who sees it. If you are looking for a stunning display that will last for almost two weeks in a vase, look no further than these flowers.

Grown in a variety of hues, from deep apricot and vibrant lavender to snowy white, Alstroemeria flowers are stunning in every shade. The sunny yellows, gorgeous pinks and joyful reds of this flower make it a captivating addition to any bouquet. In addition to weaving Alstroemerias in our compositions, another way we at Starbright love to honor the beauty of these flowers is to arrange them with more Alstroemerias of different colors for a jubilant display, perfect for an entryway or dining room.

Alstroemerias festive spirit is readily seen when grouped together in a bouquet.
Alstroemerias festive spirit is readily seen when grouped together in a bouquet.

Alstroemerias have no scent and while some may miss the perfume of blossoms, we at Starbright think that the overwhelming ornamentation of the flowers more than compensates for this.

Alstroemerias are bountiful throughout NYC and that is thanks to the hybrids that have been cultivated which allow a year-round growing season. Native to South America, some varieties of this flower grow in the US and can even be cultivated in New York City’s climate, though Alstroemerias may not survive through the harsh NYC winters.

If you choose to adorn a space with Alstroemeria flowers and can afford to wait a bit to see their beauty shine, look for blooms that have not yet opened. Although less magnificent at that stage, you will be rewarded for your patience with the joy of seeing each blossom slowly open to a showy display.

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Alstroemerias mixed with other flowers highlights their unique beauty.

For all cut flowers including Alstroemerias, water should be refreshed daily, or as soon as it is not crystal clear. At Starbright, we ensure that all of our flowers are only enjoying water that we ourselves would relish drinking. Our flowers have only the cleanest water to nourish them.

We hope that you enjoyed discovering Alstroemeria as we have loved being able to expound upon the beauty and care of these flowers. All of us at Starbright warmly invite you to visit us to see the these flowers and more up close. And while you’re visiting, remember to have the perfect bouquet curated just for you. We look forward to seeing you soon!

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.

It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.

We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.

In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.

We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Color Profile : Purple

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week :

Purple

 

Purple Orchids
Triple Orchid Delight
What makes purple so special?

Purple is the color of harmony. It combines the spiritual aspect of blue with the powerful energy of red. This union of introspection and action makes purple flowers unique. They expand your imagination while simultaneously grounding you in reality. Purple flowers will connect you to your deepest thoughts, while quelling any anxiety that may arise alongside them.

 

For the Studio
Hydrangea and Orchids
Hydrangea and Orchids

Purple flowers are perfect for artists because they stimulate the imagination. Musicians, painters, designers, and all other creative types have a lot to gain from keeping a vase of purple flowers in their studios. Purple is the color of creativity. It encourages free and independent thought, thinking outside the box, and going against the grain. Purple flowers will bring a sense of the magical and mysterious into your studio. If you’re suffering from writer’s block, stop by and pick up a bouquet of purple flowers, and watch your imagination bloom.

For the Nursery
Purple Dahlia
Purple Dahliahhh!

 

Purple flowers are a great choice for decorating a baby’s room. The color purple evokes unconditional love and selflessness. It also encourages sensitivity. Purple flowers in a nursery will help cultivate compassion in your relationships with others, especially your children, or other people who depend on you. Do you find it difficult to be giving in stressful situations? Keeping purple flowers nearby will enhance your sensitivity to the needs and emotions of the people around you. At the same time, purple is the color of power. Purple flowers in your child’s room will give you the wisdom you need to maintain help the elusive balance between flexibility and control.

 

For Body, Mind, and Soul
Purple Rain
Purple Rain

Life is a constant struggle between highs and lows, the good and the bad, sickness and health, ups and downs. Purple flowers can help you find the middle road. They harmonize the body, mind, and soul. Purple flowers in your home or at work will help you feel grounded even in the craziest situations. They make the perfect centerpiece for your yoga studio or meditation space. Purple evokes the future while also grounding us in the present moment. Purple flowers will encourage you to chase your dreams instead of worrying about what could go wrong.

 

Starbright Logo  Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Color Profile : Blue

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week, my favorite :

Blue

Blue Flower

 

What makes blue so special?
Blue is the most common favorite color in the world. People everywhere associate the color blue with the sea and the sky. Like looking out over the ocean, or gazing up at a clear blue sky, seeing the color blue makes people feel calm. Blue creates a tranquil environment. It is a quiet color that promotes peace and relaxation.
For the bedroom
Blue is a color that enhances trust between people. It is the color of honesty and loyalty. Blue flowers in the bedroom will cultivate the bond between you and your partner. Blue is also the color of peace. If you feel stressed out and need to unwind, try putting some blue flowers on your nightstand. They will promote your mental and physical relaxation.
Brodiaea and Iris
Ikebana Dreaming in Blue
For the office

Blue flowers will work wonders in your office, whether you work in a cubicle, from home, or anywhere in between. The color blue enhances communication and self-expression. Have clients yelling at you over the phone? Keep a vase of blue flowers on your desk. They’ll reduce tension and stress, creating calm and order instead.

Blue Suede Bouquet
Blue Suede Bouquet
For the soul

Whether you are religious, spiritual, or just plain contemplative, the color blue will bring your practice to a higher place. Blue is the color of devotion. It is the color of the spirit, and of religious study. Blue flowers placed in your area of worship will create a tranquil atmosphere for prayer. The color blue reduces fear, and enhances inner security. Blue flowers in your meditation space, or on your altar, or in any area of the house where you practice devotion, will bring you closer to your inner self.

Hydrangea and delphinium.
Hydrangea and delphinium for Hanukkah

 

Starbright Logo  Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

November Birth Flower: Chrysanthemums, flower with an identity crisis…

Chrysanthemums were first cultivated in China as a flowering herb in the 15th Century BC.  The flower was brought to Japan in the 8th Century and the Emperor adopted the flower as his official seal.  The flower was brought to Europe in the 17th Century and named from the Greek for “Gold Flower”, a reflection of its original color.

The Chrysanthemum - November Flower....

These days the flowers come in various forms and can be daisy-like, decorative pompons, or buttons.  In addition to the traditional yellow, other colors are available such as white, purple and red.

In the United States, Chrysanthemums are identified as cheerful holiday flowers.  Fall arrangements and Thanksgiving Day Flowers in NYC and throughout the country incorporate Chrysanthemums in their decor.  However, many European countries (France, Italy, Spain, Hungary and Croatia) have identified Chrysanthemums with death.  Accordingly, their use in floral arrangements is limited to funerals or on graves.

Other Uses:

Be sure to bring Chrysanthemums with you when taking a walk in the jungle.  The flower is considered a natural source as an insect repellent.  The Pyrethins when extracted and applied on the skin in an oil suspension or as a powder can be lethal to insects such as mosquitoes.  The Chinese have used the flower for its antiseptic and antibiotic qualities for centuries.

Starbright Floral Design is located  in the heart of New York City’s Historic Flower District.  We are in a second floor loft space from where our customer’s orders get dispatched.  To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999.  Either way, we would be thrilled to hear from you and to be of service.

Starbright deliverers flowers in Manhattan (our home city) as well as world-wide.  In addition to flowers and plants, fruit and gourmet baskets, balloon and the like; we are also the go-to florist for events (both corporate and personal).  Flowers, Festivals & Celebrations…. It is what we do!

Wishing you a wonderful day!

 

Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

website: starflor.com

to order flowers: www.starbrightnyc.com

by phone: 800.520.8999

Spin the color wheel! Dos and Don’ts of Wedding Colors

To be bold or subdued; bright or muted; classic or trendy… should the colors complement the venue or your complexions?  Does my mother have to wear a matching dress?  Invitations, bridesmaid dresses, table linens, vests and neckties and of course the flowers are just a sample of items affected by the color scheme a couple chooses for their wedding.  Since color can set the tone, it is best to choose wisely.  Through my years as a designer, I’ve seen some fun combinations.  Some color schemes have been more successful than others.  Over time, I’ve developed some dos and don’ts that I have shared with countless couples.  Although I contend that there are no rules when planning a wedding, I’m always willing to share my opinion on choosing a winning color combination. 

Don’t Go for Complements:

Most brides and grooms are familiar with the idea of complementary colors.  The three primary colors of red, blue and yellow are placed opposite their corresponding complementary color on the color wheel.  Blue is paired with orange, yellow with purple and red with green.  You will notice that the primary color is paired with the secondary color that is made by mixed the other two primaries.  This creates a bold and loud contrast between the colors.  These color combinations are often used for things like gas-station logos, or sports team uniforms.  The contrast between the colors catches the eye and forces the viewer to take notice.  When trying to use these colors together in floral design, it’s very difficult to fight off thoughts of the Mets or the Lakers.  Red and green together also bring their own unique challenge of constantly conjuring thoughts of Christmas for many of us.  For these reasons, I suggest trying to avoid using complementary colors as the basis for wedding décor. 

Do Go for A Bold Statement:

While complementary colors may be too bold a choice for most, it is a great idea to choose at least one bold color to inform the design.  Purple, fuchsia and orange seem to be the go-to colors these days for couples looking for a pop of color.  Vibrant and rich tones such as these can provide a warmth and personality to the occasion without detracting from the proceedings.  When choosing a bold pop, I suggest limiting the palette to just one bright tone.  This brings me to my next tip.

Do Go Green:

Green is your friend.  I frequently suggest adding lime green to the floral arrangements we make for weddings.  If a bride or groom favors a brilliant tone such as purple or orange, adding a touch of green into the mix tends to heighten and embolden the arrangements.  Green is a neutral color and is found in abundance in nature.  Green “goes” with everything!  (Although it’s good to keep in mind the challenges when pairing red and green, Jingle Bells…)  It’s soothing and calming qualities pair beautifully with the lush colors found in the floral world. 

Don’t Count out the Classic:

A white wedding seems to have become a less popular choice these days.  Perhaps with all the fantastic color options found both in fabrics and flowers, couples would rather have more fun with the color palette.  This is understandable, however white has been the traditional wedding color because it’s clean, pure, and simple and it allows for the couple to be the stars of the day.  There are also so many flowers available in white; it’s easy to make arrangements interesting by using different textures, shapes and scales.  This is another instance when lime green can be helpful.  It’s also a good idea to choose one color to add into the mix of white.  One of my favorite weddings used all white flowers with accents of huge and lush coral colored peonies.  Simple and chic, this color scheme still resonates with me all these years later.  It was unique and yet remains a classic and elegant choice.

Don’t Tempt the Humor Gods:

If you’ve never seen your color combination used at a wedding, there might be a reason.  Sometimes when a couple chooses to be unique, it can backfire.  I’ve had to explain to a bride and groom why yellow and brown is not a great choice for a color scheme.  Without going into the specifics of why, (think about it people, yellow and brown… really?) certain color combinations elicit subconscious responses or connotations.  It’s the same reason why yellow and black can be difficult to use together; taxi cabs and bumble bees!  Yellow and red always makes me think of Ronald McDonald and ketchup and mustard.  These are not thoughts I want to have at your wedding! 

Don’t Over Indulge:

No matter what colors are finally chosen, don’t fall into the trap of thinking that everything has to be covered in these tones.  You don’t have to dye your Maltese puppy to match the bridesmaid’s dresses.  It will be just fine.  Choose key locations and items for the colors to be used.  You don’t want your guests to feel like they just stepped into a Pepto-Bismol bottle if your color happens to be pink.  Touches here and there will suffice.  Also, everything doesn’t have to be the exact same shade or hue.  I have learned to beware of the bride who carries the Pantone chip!  Relax! 

Do Listen to Our Advice but…:

We have seen it all… or close to it anyway.  Your vendors have been involved with hundreds of events and weddings.  Most of the time, our advice is free and is often given weather you ask or not.  We will tell you if your colors won’t work or if they should be rethought.  Although we can offer some sage wisdom, remember that it’s your day and your decision should be the final word.  You write the check so ultimately you must be happy with the colors you chose.  Maybe you are both huge Lakers fans.  So go for it!  Don’t let us get in your way. 

This scribe is brought to you by Tom Sebenius.  Tom is a longtime Starbright employee, team leader and Creative Director.  More brides have written online reviews about Tom’s work after their wedding than anyone in the industry that I know.  We are proud to have Tom on the Starbright team.  He is anal, demands a lot from me (I am his boss) and I put up with as much as a restauranteur puts up with from his Chef.  Truth be told, I know that at  the end of the day, Tom’s work is what built our brand and what has helped maintained our Gold Standard in customer service.  Tom will always do what is right for our client and knows that preserving our reputation is the most important function of all.

Starbright Floral Design is located in  the Heart of New York City’s Historic Flower District in a second floor loft space.  We offer all the services that a traditional florist would except that our home  is not a store  front that you would walk on by.  Our focus has always been on providing the highest quality flowers (we import directly from really exotic places), amazing customer service and really cool designs.  When you have a free moment please visit our website at www.starflor.com where you will be able to gain a clearer perspective on our organization and the work that we do.  You may also call us at 800.520.8999 – we would love to hear from you! 

Warm regards,

The Official Florist

Starbright Floral Design – www.starflor.com

Located at 150 West 28th Street, Studio 201, New York City

(between 6th and 7th Avenues)

1.800.520.8999

Fall Has Arrived!

The colors of the fall season are  here and autumn is in full swing!  It will not be long before the season changes to winter and the terracotta tones, the browns, the rusts, the twigs and the amber colors are all gone for 2009… Enjoy them while they are here!

This year year’s favorite fall accent color? Green.  The above photos were provided to a client for an autumnal photo shoot and we are  sharing them with you too… Enjoy the season, get out, go to the country, see the leaves change color, find a hay ride somewhere, pick a pumpkin, be a kid again and enjoy all that the season has to offer.

Happy Fall!

Nic and the Entire Starbright Team…

A little bit about Starbright.  We are a corporate and retail florist based in New York City.  Since 1994 we have been delivering flowers, gifts and floral decor all over the world.  To learn more about our organization, please visit our website.  CLICK HERE or give us a call at 800.520.8999.  We would love to hear from you!