At Finovate: A Starbright Demo


Exciting times at Starbright Floral Design!  We have been honored to be a part of the Finovate Conference at Pier 92 on Wednesday the 21st of September.  Our Senior Partner (Nic Faitos) will be available to the press during the conference.  We are excited  to be a part of this program and to be involved in new and creative ways to bring our services in front of millions of loyal customers across a variety of platforms.   Read on for some thoughts and ideas of what lies ahead!

We’re excited to announce that Starbright will be featured in a live demonstration in front of nearly 1,000 top banking executives at a conference called Finovate (meaning innovation in financial services).  Why would a florist be shown in a demonstration to bankers?  Because we just began a new marketing program designed to reward our best customers with offers linked to the debit or credit cards from their banks or card issuers.  It’s called a card-linked offer.  The company we partner with to create card-linked offers is Cartera Commerce, who is demonstrating its solution at Finovate, and asked Starbright to participate.

So what exactly is a card-linked offer?  Well, it’s very similar to another type of offer most consumers are familiar with: the Daily Deal.  Every day, many of us get emails from companies like Groupon or Living Social with discounts on products and services from local merchants.  While Daily Deals can help a local merchant get a lot of publicity and drive one-time sales, they aren’t very good at helping merchants reward their best, most loyal customers for their patronage.  That’s where card-linked offers come in.

As a business that focuses on building lasting relationships with our customers, Starbright sees value in programs that “thank” our loyal customers for shopping with us.  Card-linked offers are the latest and most innovative way to do that.  Why?  Because the offers are linked to the cards consumers already have and value.  So instead of having to pay up front for a Daily Deal and print out a voucher that may expire, card-linked offers reward our customers after they buy flowers in a currency they value – whether it’s cash back, points or frequent flier miles – right back on the card they used!

For example, American Airlines customers can now register a credit card, use it when they purchase flowers from Starbright, and earn frequent flier miles.  Imagine that – buying flowers to fly!   Our offer is also available to Priority Club™ rewards cardholders from Intercontinental Hotels Group (IHG), who can register a credit card, use it with Starbright, and earn bonus rewards points to use for free stays at a Holiday Inn or Crown Plaza Hotel.

Starbright Floral Design is located in the heart of New York City’s Historic Flower District.  We are in a second floor loft space from where our customer’s orders get dispatched.  To learn more about our organization and the work that we do, we would like to invite you to visit our website at www.starflor.com or you may call us at 800.520.8999.  Either way, we will be thrilled to hear from you and to be of service.

Starbright delivers flowers in Manhattan (our home city) as well as world-wide.  In addition to flowers, plants, fruit and gourmet baskets, balloons and the like we are also a go-to florist for events both corporate and personal.  Flowers, Festivals & Celebrations…. It is what we do!

Wishing you a wonderful  day!

Starbright Floral Design

The Official Florist of the City that Never Sleeps.

website: starflor.com

to order flowers: starbrightnyc.com

by phone: 800.520.8999

150 West 28th Street, Studio 201, New York City –

Author: Starbright Floral Design of NYC

We are a team of dedicated professionals all entering as one. Starbright Floral Design is the company we are all a part of. The Official Florist sometimes is a designer, or a flower buyer, a partner, the marketing department or sometimes the guy who delivered your flowers! We invite you to visit our website and stay in touch... www.starbrightnyc.com.

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