Category: Flowers for Business

News Press Release

Starbright Floral Design Kicks Off the “Pearl Rose”.   The Most Significant Product Launch since the advent of air travel and genetic engineered plants.

NEW YORK — March 31, 2011 — At a press conference at Starbright headquarters in the heart of New York City’s historic flower district,  Nic Faitos , Starbright’s Managing Partner,  in association with the Dutch Flower Marketing Association (an industry group whose mission is to promote flower buying throughout the world), announced the availability of the “Pearl Rose”.  A new rose varietal conceived by creative minds and designed through many years of collaboration between the finest botanists in the world with Dr. Aprilia Anoitou as the lead scientist.

Today’s announcement that the “Pearl Rose” is available to retail customers of Starbright and volume licensing customers marks the beginning of the most significant product launch in our company’s history and perhaps since Barbara McClintock’s discovery of “Jumping Genes”.  The “Pearl Rose” will be available to retail customers effective immediately.  Availability to NYC organizations with volume license agreements will begin shortly as well.  However, initial supplies are limited to retail customers.  Volume customers will be supplied for orders FOB New York City for delivery before Mother’s Day and beyond.

Through chromosome engineering and radiation mutation, more fully discussed in the science section herein, Greece’s premier botanist Dr. Aprilia Anoitou was able to develop a rose with mollusk traits.  The result is the growth of a white pearl within the pedals of a red rose.  Different varieties of roses have yielded different levels of pearl quality.  Currently the Pearl Rose is limited to the Darling Flame variety of rose.  Accordingly, the price of the Pearl Rose is for upscale clientele.

Customer feedback through Starbright’s web site, starflor.com , guided product development.  “This is a game changing product,” Faitos said.  “It’s an incredible step forward in the floral industry with ramifications that are yet unknown but undoubtedly far reaching.  Accordingly, in a press release under separate cover, we’ve announced the formation of a joint venture between Starbright and The Dutch Flower Marketing Association to fully explore the wide ranging uses of this exciting innovation.” Said Faitos.

First Users See Clear Business Value

Joining Faitos at Starbright’s headquarters was Poisson D’Avril, the president of the Hospitality and Tourism Association of Greater New York.

“In the highly competitive and fast-moving hospitality industry, our advantage comes first from our people and second from everything NYC has to offer.  You can add the Pearl Rose to the list of incomparable NYC attractions.” Said D’Avril.  “Nic has allowed several of our higher end venues offer the Pearl Rose prior to its official release.  The response has been extraordinary.  Finally, something to give to that person who has everything!”

Original Science

“The ovules of a rose are megasporangia and typically develop into female gametophytes.  These gametophytes give rise to egg cells which, in a typical rose holds the pollen.”  Said Dr. Aprilia Anoitou.  “In the transgenic rose, called the Pearl Rose, through chromosome engineering and radiation mutation, our team was able to develop a rose that behaves like a typical mollusk.  The mature egg cells are split through chemical mutagens. The mature egg cells from radiated mollusks are combined with rose egg mutations through protoplast fusion.  The genetic recombination leads the rose to secrete nacre similar to that emitted by mollusks.  “  Dr. Aprilia Anoitou said.  Transcripts of Dr. Anoitou’s full procedures are available by request to Pearlrosepress@starflor.com.

On the Road to the Future

“During the last decade, Starbright has built an impeccable reputation in the floral industry with unsurpassed customer service.” Faitos said. “Although we have been at the forefront of technology, the new product announced today is the most innovative product we’ve ever been involved with, and I believe it signals the beginning of a new wave of innovation that will have a profound impact during the next decade.” Said Nic Faitos, President of Starbright Floral Design.

Located in the heart of NYC’s flower district and founded in 1994, Starbright Floral Design has established the gold standard for customer service within the floral industry.  The Company has grown steadily every year since its inception.  The Pearl Rose and other innovative products being worked on currently, has Starbright on the threshold of exponential growth for the coming years.

Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance or information, journalists and analysts may contact pearlrosepress@starflor.com.  To become a volume licensee, kindly contact pearlrosedealers@starflor.com.  Visit us on the web at starflor.com.

 

Pre-Press Conference Release

A major announcement will be made by Starbright Floral Design at 7PM today.  The event will be covered by industry and fashion editors.  Press coverage  will be extensive.

Starbright Floral Design has funded horticultural research in varietal roses.  These varieties will be introduced at the press conference  and will be posted on this blog as a press release immediately afterwards.  Stay tuned for more details.

Roses will be available to our retail clients by tomorrow for purchase and to volume buyers for pre-Mother’s Day ordering.

Hope you  visit back late this evening for the exciting news….

These thoughts are brought to you by The Official Florist.

The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District located at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

Ficus Trees: Moody but Gorgeous

Ficus Trees...
Take special care of your ficus and you will have years of enjoyment!

Ficus trees are perhaps the most popular indoor decorative trees grown.  The ficus benjamina – weeping fig – in particular is one of the most popular of the 800 species available. Their popularity is certainly not as a result of its easy care but rather, its beauty.  Ficus trees are very temperamental requiring constant vigilance in its care.  Ficus trees can become stressed by simple actions such as moving from one room to another or even from one end of a room to another.  Proper ficus tree care is essential to keep these plants healthy.  The ficus’ popularity, coupled with their temperament, was a motivating factor in launching Starbright’s exclusive Plant Care Maintenance Program.

Ficus Tree Care:

The ficus tree is a true creature of habit.  It does not like change.  Consistency is the key factor in its care.

Sunlight: Bright sunlight during the day, but should not be in full sun all day.

Temperature: The optimum temperature is between 65 and 75 degrees Fahrenheit.  Consistency is key-ficus trees should not place next to heaters or vents that create varied temperatures.

Watering: The soil should be kept moist but not wet, in a well draining pot to prevent root rot. The rule of the green thumb is to water after the top inch or two of soil has dried. Avoid overwatering your ficus! The most common mistake people make is to add more water once the leaves begin to turn yellow. This is the opposite of what you should do.

Humidity: Misting the tree frequently while it is young or adjusting to a new location, can help it maintain its humidity.  Helpful time saving hint is to make a humidity tray by filling the plant saucer with gravel.  The runoff water will evaporate through the plant, providing additional humidity.

Fertilizer: During growth periods, feed the plant every three to four weeks. Use a regular liquid fertilizer for indoor plants diluted to half the strength recommended on the package label. Decrease fertilizing in autumn and do not fertilize during the winter.

Trouble shooting leaf loss: Proper ficus tree care can help minimize leaf loss. Ficus trees commonly lose up to a quarter of its leaves after an environmental change. Diligent care can help mitigate additional stress. If leaves turn yellow just prior to dropping off, it is a sign of over-watering. Dull leaves may indicate a need for fertilizer.

These tips are brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

March Birth Flower: Oh That Daffodil Itch

Daffodil - Springtime is here!
The Daffodil Blooms as the First Flower of Spring

The Narcissus is synonymous to the Daffodil.  The Daffodil is simply the English name for the flower which derives its name from the Greek mythological figure called Narcissus.  Narcissus was a young man who was so obsessed with his own reflection in a pool of water that he fell into the water and drowned.  The Narcissus plant first sprang up at the location of his death and thus the birth of the Daffodil itch.  This Greek myth has led the Daffodil being a symbol of unrequited love.   China has a somewhat different view of the Daffodil.  It is revered and has become a symbol of Chinese New Year.  It is said if it blooms on Chinese New Years, you are in store for extra wealth and good fortune for the year.

In moderate climates Daffodils flower among the earliest blooms in spring. Daffodils often grow in large clusters and cover entire hillsides. Their rhythmic movements in the wind inspired the  famous poem Daffodils, by William Wordsworth.  “…And then my heart with pleasure fills, And dances with the daffodils.”  All  Daffodil species have a central trumpet surrounded by a ring of six floral leaves.  The traditional daffodil consisted of a yellow color all over.  Today both in the wild and due to breeding, blooms range in colors to include yellow, white, orange, pink, red and green.

The Daffodil itch is not a term of endearment referencing the excitement of spring’s approach.  Instead, it is a term used by florists describing the itchy skin condition caused by exposure to the sap of the Daffodil.  The Daffodil contains alkaloid chemicals throughout making it very bitter and toxic if ingested.  The toxicity is dangerous if confused for an onion and ingested.  However it makes the Daffodil the perfect plant for those of you whose property has been overrun by rodents.  Deer and all rodents will leave the Daffodil unmolested.

This scribe is brought to you by Starbright Floral Design, “The Official Florist of the City that Never Sleeps”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

Starbright and the Leukemia & Lymphoma Society

Play some Blackjack and support a great cause!

For many years now we have been honored to be able to donate the floral decor for an amazing event that takes place to raise funds for a great cause.  Here are the details of the event as written by LLS:

Society Ties, The Leukemia & Lymphoma Society’s young professionals volunteer group is hosting their annual Black Tie & Black Jack Casino Night on February 26, 2011 at Capitale (130 Bowery Street) from 8:00 p.m. – Midnight.  A highly-anticipated annual event, Black Tie & Black Jack is attended by more than 800 young professionals from the New York City area.  The fun-filled evening features an open bar, dinner and gaming, including poker, black jack, roulette & craps—this year boasts the first-ever high stakes Texas Hold ‘Em poker tournament!  Attendees also have the opportunity to win prizes throughout the night and the chance to bid on incredible silent auction items.

All auction items, food and drink have been generously donated by sponsors of the evening.  The beautiful floral arrangements at the event have been provided by Starbright Floral Design, a loyal supporter of The Leukemia & Lymphoma Society and Society Ties for the past three years, THANK YOU STARBRIGHT FLORAL!

For more information or to purchase tickets, visit www.lls.org/nycblacktieblackjack or call 212-376-4765.  Tickets range from $180 for an individual ticket to $1,550 for a VIP package, which includes 10 tickets, $500 in gaming chips and entrance to the VIP lounge.

Come join in the fun, all while raising funds for The Leukemia & Lymphoma Society’s mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma and improve the quality of life of patients and their families.

This information is brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please  visit our website at www.starflor.com.  You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

Carnations – The Comeback Flower of January

Birth Flower of January
The flower of choice for January Babies!

Welcome to our new feature that will appear once every month… We will introduce you to the Birth-Flower-Of-The-Month.  Much like there is a Birthstone for every month, there is a Birth-Flower too!  January is the month of the Carnation.  Over the years this is a flower that has truly taken a bad rap.  “Too FTD”, “Too common”, “Grandma’s flower”, “No carnations please!”.  As florists we hear this all the time…  BUT with new breeds of carnations coming out, new hot colors (purple, green, fuscia, and more) and with the evolution of design styles, carnations have made a big comeback, not to mention that they are the “Official Flower of January Babies”!

We did a little research on the history of the carnation, its origins and how to care for them… Read on!  We hope you like the thoughts we have to share.

The birth flower for the month of January is the Carnation. Its scientific name, Dianthus Caryophyllus, is derived from the Greek-“dios” and “anthos”.  The literal translation being “The Flowers of God”.  Carnations have been around for about two thousand years longer than the person receiving them.  Carnations are known for their sweet clove like fragrance, their ruffled appearance, hardiness and wide array of colors.

Carnations will grow up to 3 feet high with green-gray foliage.  They bloom mainly during the cool times of year, particularly early winter.  The cut flowers have been known to last up to a month with proper care.

Carnations are utilized for festive occasions as well as somber ones.  You’ll find them at birthday parties, weddings, parades, festivals and funerals.   Accordingly, carnations are the top producing crop in the floriculture worldwide.

Thinking about sending someone carnations?  Don’t forget the significance of the color beyond its aesthetic value.  Carnations take on many meanings depending upon their color.  Pink Carnations signify a mother’s love.   Deep red carnations indicates love.  A white carnation indicates friendship.  However, be careful of the yellow carnation.  It signifies disappointment or disdain.

Six easy steps to keep your carnations looking fresh and bright:

1)  Clean out a vase with soap and water. Bacteria left in the vase from a previous floral arrangement may cause the carnation to wilt prematurely.

2) Pour 1/2 cap of bleach into the vase. This should kill any bacteria missed while cleaning.

3) Pour 1/2 can of lemon-lime soda into the vase. Fill the empty can with warm water and pour the water into the vase and soda. The combination of lemon-lime soda, bleach and water will act as a preservative.

4) Remove any leaves from the stem of the carnation that are below the water in the vase. Cut the leaves with scissors or pull them off.  Hold the stem of the carnation under the water in the vase. Cut 1 inch off the bottom of the stem with the scissors. If the vase is too narrow to cut the stem in, use a separate bowl of warm water to cut the stem.

5) Place the carnations in the prepared vase. Set the vase in a cool room away from bright sunlight for 24 hours. This encourages the carnations to take in as much water and preservative as possible, which helps the blooms last longer.

6) Replace the water and preservative every three to four days or if it becomes cloudy or dirty. Remove any dead leaves that fall into the water and remove and dispose of any flowers that begin to wilt.

Hey you receivers of yellow carnations just jump on Facebook and let us in on the reasons you generated such passion in a negative way.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

The Season of Cheer is Here!

Holliday Flowers of the Season - Brought to you by Starbright
May the season's joy be in your home every day of the year!

To all our friends and clients… The season has arrived where we all take a deep breath and take the time to appreciate the little things that mean so much.  We celebrate all those who are in our lives and help make the season special.

Throughout the year, you have all been a source of inspiration to us all.  All of us at Starbright Floral Design are getting ready to go to our families and raise a glass and we wanted to take a moment to thank you for all the opportunities that you have given us to be of service.

All the fresh flower arrangements, all the fruit baskets, and all the gifts that you have asked us to deliver big and small; all year long; we will be forever grateful for.  Thank you for all  that you have done to help put Starbright on the map and to make this year (our 15th year) a truly special one!

By visiting our website at www.starflor.com and our e-portal at www.starbrightnyc.com, you will be able to see all that the new year and  the seasons ahead have to offer.

It is now time to turn down the lights and go home…Let’s have a wonderful holiday season that is warm and joyous.  We should continue to make memories with our friends and family that will last a lifetime.   Merry Christmas, Happy Holidays, Greetings of the Season and Good Cheer to all…

Thank you for all you have done to support us –  May 2011 be the year of successful endeavors for us all….

My personal warmest regards and gratitude,

 

Nic Faitos, Senior Partner

Starbright Floral Design – The Official Florist of the City that Never Sleeps…

150 West 28th Street, New York City – We are located in the heart of New York City’s Historic Flower District.

To Contact Us: 800.520.8999

Web: www.starflor.com

E-Portal: www.starbrightnyc.com

 

 

 

Flowers… The “Feel Good” Medicine

Bright Colors and Sunshine
Blooms make us all happy!

Flowers make people happy and bring out smiles. Are you skeptical?  Try it! Go to a local florist (Starbright Floral Design), call one (800.520.8999) or visit a floral website (www.starflor.com) and send someone something small and stylish.  Sit back and wait for a reaction.

As I have stated in earlier columns, the best reason ever to send flowers is “just because”. Sure there are the standard occasions (birthdays maternity and the like) but those are almost expected (predictable I would say). It is the spontaneity of the moment that brightens a day.  Flowers pack thunder in the world of positive feelings and emotions.   Flowers on someone’s desk in the middle of the day (when it is a total surprise) is emotional firepower.

Think about this: You say to someone “have a good day” and more often than not they will say “thanks, I’ll try”. Then you think to yourself: “No I mean it! I want you to have a good day”. So off you are to your florist outlet and you send flowers. An hour later they arrive with an appropriately witty card. Question: how hard does that person have to try to have a good day after they see the bright colors, the vibrant varieties and the fragrance that brings them to life?  Chances are that you did not just cause that person to have a good day, but more like a great week!

For the next seven days (or so), the person sees your flowers first thing in the morning or a soon as they arrive in the office and all they do is think of you. They think of the great friend that gifted them a smile!  Imagine your friend ever so carefully changing the water every day, cutting the bottom of the stems and taking care of YOUR flowers!  Why do they do this?  They want the flowers to live longer, the feeling to last.

What’s more, you feel good too.  The real bonus is how it made you feel.  When we do something nice for someone else, we invariably feel good too.  It is impossible to receive a smile and not smile back. When someone flat-out says “you made my day” or “you sure turned this one around for me”, you will defy gravity.  You will walk on air. Your confidence will rise and you will feel like you can do anything.  You are a champ.

Practicing random acts of kindness is something we all like to do. Finding the right random act is always the challenge. So whether it is your mom, your lover, a friend, your work subordinate (or boss) or even a client; find the right words for the card and let the flowers do the rest.

These thoughts are brought to you by Starbright Floral Design. We are located in the heart of New York City’s Historic Flower District and we specialize in turning average days into great ones! Yes, we are in the mood altering business. We send flowers everywhere and to everyone.

Starbright will deliver bright, happy and smile-bringing flowers anywhere in New York City, anywhere in the USA or even worldwide. We invite you to visit our website (www.starflor.com), give us a call (1.800.520.8999) or visit us at (150 West 28th Street). We would love to meet you and help shock someone special!

Hope you have a great day!

 

The Official Florist

Starbright Floral Design is the most reviewed and highest rated florist on Citysearch.com.

Website: www.starflor.com

E-Commerce Portal: www.starbrightnyc.com

1.800.520.8999

150 West 28th Street, Studio 201

New York City

Having a Corporate Flower Policy

Flowers are great for business!
Flowers bring appreciation, create strong bonds and boost morale.

Are you in Human Resources?  Perhaps an Office Manager? Perhaps you are the owner of a small to medium-sized firm?

Does your company like to send gifts to clients and employees alike?  Is it a cost that is outside of your normal budgets and you cannot seem to get a handle on how much money is being spent on flowers and related gifts?  If so, read on!

Starbright Floral Design (www.starflor.com) has helped many companies organize their gift giving so that it is both fair and a controlled expense.  Our clients send the occasion-appropriate gift and they always do so with great savings.  Here  is what you need to do:

  1. Pick ONE florist to do all your business with.  We would like it to be Starbright, but even if it is not, you still want to use one source and become one florist’s good customer.  It makes no sense to go to the yellow pages or to the  internet and say “gee, I wonder which florist I will pick today”.  By having one vendor you know that this person will take care of you.  You are an important client to the florist and you will get a few extra flowers, an upgrade and even issues that arise are more likely to be resolved in your favor.
  2. Standardize your occasions (both for employees and clients).  Do you want  to send gifts for maternity? sympathy? promotion? anniversary? get well? birthday?  If you know in advance what occasions automatically call for a flower gift, then there is no thought involved (should we do it? should we not?).  It is a task that has been pre-decided, delegated and the vendor has been pre-selected.
  3. Do you classify your team?  Executives, front line employees, new hires, etc. Do you want to plan on a certain expense for floral gifts based on an employees title?
  4. What about budgets? Typically in a Flower Policy, you will see something like: Sympathy – $125, Births – $75, Get Well – $50 and so on.
  5. You may also want to consider other offerings besides flowers that your local florist may have like Fruit and Gourmet Baskets, Plants, Orchids, Stuffed Animals, Balloons, and so much more.  The greater the specificity in your policy the more standardize the procedure becomes and the greater the chances of success.

Flowers are a great way to boost employee morale and a Flower Policy will take the guess-work out of the equation.  Oh! There is one added benefit – EVERYONE gets treated equally!  Imagine if one assistant sends a $75 get-well arrangement and the next assistant a $40 one! Employees talk… Employees wonder… Flower Policies are great!

Now that you have decided that you need a flower policy all of us at Starbright will be thrilled to help you write one and to work with you so that your program becomes a success.  We have helped many small and large, local and international organizations benefit from our experience  in this area.  Whenever  you have a free moment, please feel free to visit our website at www.starflor.com or our gift-giving portal at www.starbrightnyc.com.  All of us at Starbright will be thrilled to have the opportunity to be of service to you.

With our warmest regards,

 

The Official Florist

NOTE: You can also find us on Facebook!