Category: All About Starbright

Starbright and the Community: Women Mean Business

Every now and again we have the opportunity to work with a partner to sponsor an organization whose contribution to the community is exceptional and where  the great work done is desperately needed.  Here is just such an opportunity.  This Tuesday the 12th of April we are proudly sponsoring the floral decor for the 17th Annual Women Mean Business Luncheon which is to benefit the Coalition for the Homeless.  The event will take place  this Tuesday  at the Pierre Hotel in New York City.  We asked the program chair to pass along some information about the event to our audience…

Women Mean Business

Please join us at the Coalition for the Homeless’ 17th annual Women Mean Business Luncheon on Tuesday, April 12, 2011 at the Pierre Hotel in New York City.  All proceeds from the Women Mean Business Luncheon support the Coalition’s First Step Job Training Program.

First Step is a 14-week career readiness program for homeless and low-income women that emphasizes computer, literacy, and communication skills required for today’s tough job market.  We place our students in internships with major corporations or nonprofit organizations, provide them with mentors and job coaches, and help our graduates find and retain full-time, living wage employment. Since the majority of our students have faced domestic violence or incarceration, we also provide comprehensive social services to help them with emotional and personal issues outside of the classroom.

As chronic joblessness and the lack of affordable housing push families with children out of their homes and into the public shelter system, First Step is more vital than ever.  Nearly 10,000 families in New York City – the majority headed by single mothers – have no place to call home tonight. But graduates of First Step have the tools, confidence and greater self-esteem to become financially independent and break the cycle of homelessness.

We are very pleased to announce that this year’s floral arrangements have been donated by Starbright Floral Design, a new and exciting partner of the Coalition for the Homeless. Their support has helped ensure the success of the Women Mean Business Luncheon and the First Step Job Training Program. Thank you Starbright Floral!

Tickets for this year’s luncheon can be purchased online at www.coalitionforthehomeless.org/wmbl.

Hope to see you there!

Designer’s Choice – Making a case for the ONLY choice in flowers!

Sending someone flowers?  Having a hard time selecting from all the choices on all the websites?  Too many pictures? Confused?  We sure are!

Uninformed consumers constantly are placing orders for flowers from pictures online and then complain that the flowers do not “look like the picture”.  They never will and it is an unrealistic expectation to think that they should.  Here is why:  Flowers are natural living blossoms that are not all made from a mold.  The pictures were taken in a studio under the perfect conditions and designed to entice you to place an order by screaming “me! me! buy me!”.  Some websites are so dishonest that they will “photoshop”  adding colors and emphasis to the flowers so as you will buy something that really is impossible to recreate.

Florists are artisans.  They are artists, they design, they have attitudes (like a chef in a kitchen cooking with a dose of imagination).  Floral designers learn to imagine, create and combine colors and textures to make something bespoke (unique, custom) just for you.  Florists are trained to make compositions that are one of a kind (not from a mold) and are made once  and never to be made the same again.  It goes against the grain of a true designer to ask him to copy a picture.

Can you ask a designer to copy the flavor and design style of a photograph? – Yes… all day long.  To copy and recreate with exactness?  hardly ever and with ZERO job satisfaction.  Do you really want flowers for your loved one made  by someone who hates what they do? Pictures to be copied (especially the ones in the silly little containers with smiley faces) take away the art, the creativity and the spontaneity that the designer has trained an entire lifetime for.

Starbright Floral Design, like every other florist these days, has a million photographs on our e-commerce portal for you to choose from and “yes” we will always do our best to recreate the photo (always adding some spunk, spontaneity and our own style) .  It was a business decision that we had to make and we have offered flowers in the photo-catalog format displaying options for the past ten years… BUT I CAN ASSURE YOU that we did not become the highest rated (by Citysearch and others) florist in Manhattan by being the best at copying photos!  Rather, in the crowded and highly stylized island that we live on where there is a new “in style” every afternoon, we committed ourselves to impeccable  customer service and amazing styles with fresh blooms.

Designer’s Choice goes viral online!!!!

We are now offering that very creativity to our online clients with a twist… We are  taking the leap to ask you to trust us.  Let the inspiration of the moment dictate the flowers that your bouquet will have.  Don’t stress over the decision of “do I like the Sunset Blooms or the Pretty Paradise?”.   What really matters is  that your special someone receives flowers that are fresh, last a long-long time are stylized but not contrived.  They should remind the person of you and your great taste.  It is like having your own personal chef in the kitchen cooking just for you .  You never know what he will come up with, but you know it will be good!

Designer’s Choice Modern and Designer’s Choice Traditional are two new categories on our website that are designed to intrigue, surprise and give  you our very best.  Even if Starbright Floral Design (that is us) is not your florist, if you know someone who has built a name and has a reputation for flair, then PLEASE do not cripple their creativity with a picture.  Just tell them:  “Whip me up something great! She loves pink and green flowers!”

Designer’s Choice is a matter of trust and trust has to be earned.  We invite you  to give us a call and take a leap of faith!

Starbright Floral Design was started in 1994 and is  the most reviewed florist on-line by all the major review sites.  We deliver amazing flowers all over the place and at times that you would not think it is possible to get flowers on a same-day basis.  Give us a call, visit our online event gallery or pop on by!  We would love to meet you!

Cheers,

 

The Official Florist

 

April Birth Flower: The Daisy-The most commonly picked flower by slaves?

Welcome to the fourth month in the calendar… Another birth flower has arrived.  With springtime everywhere, we are introducing the flower of the month of April (and for those of you who have been following us, this is no April Fool’s joke) – The flower of the month is the common daisy.  Read on!

 

The Everyday Daisy - April's Flower of the Month

 

 

Daisies belong to the Asteraceae plant family.   The Asteraceae family dates back fifty million years and includes over twenty thousand varieties. The family name derives from the Greek Aster, meaning a star shape.  The name daisy derives from the phrase Day’s Eye.  It’s a reference to the English daisies routine of closing their petals at night and opening again at daylight.  The Daisy’s meaning is said to be purity and innocence.  However, to Roman soldiers it often meant the difference between life and death.  The English daisy was widely used by the Romans for its astringent properties. Roman armies would have their slaves pick daisies incessantly in order to extract the juice.  Bandages were soaked in this juice and would help bind battle wounds.  Today the phrase just out picking daisies is not in reference to some forced labor but rather to depict a relaxing free time experience.  The term pushing daisies refers to the wild flowers that would sprout in the mound of dirt covering a fresh grave and signifies death.

English daisies have white, off-white, or sometimes slightly pink star-spread petals and a yellow center, with green stems and leaves.  Many varieties of daisies are clearly identifiable members of the daisy family with the typical English daisy appearance, such as the Shasta Daisy or Chrysanthemum.   Others like the popular Gerbera daisy (African daisy) have some of the identifiable traits such as central florets.  You can find its flowers in yellow, orange, pink, peach and red; they are prized for their large heads, long outer petals and intense colors. Dahlias, however, have the star-shaped petals without central florets.   Other varieties of daisies aren’t even flowers but edible plants such as artichokes.

Just a few thoughts  and  words about our sponsor… Blooming Thoughts is the blogging arm of Starbright Floral Design.  We are located in New York City in the heart of Manhattan in the heart of the Historic Flower District.  The wholesale florists on our block open at about 5am.  Give us a call and if you are up early, we will be happy  to give  you a walking tour of the flower district.  It is a great place to catch the scents and colors of the season.  I always tell people to walk our block at least four times a year so that they can enjoy and appreciate the seasons.

If you are not up that early, you can find us online at www.starflor.com or by stopping by and visiting us anytime before 8PM (seven days).  We are located at 150 West 28th Street in Studio 201.  Or you can give us a call at 800.520.8999.  We would love to hear from you!

The Official Florist

“On the Fun Side of Flowers” – April Fools

Hi there! I am Nic, Senior Partner at Starbright Floral Design.  Sometimes I scribe on this page as The Official Florist.  That name came as a short version of “The Official Florist of the City that Never Sleeps” – a tag line that seems to have stuck pretty well over the years.

I have always been intrigued by the innocent fun that people have  with each other on April Fools Day.  I have followed the holiday with some interest over the years and I have been inspired by the fun that people and  companies have with each other on this one day when we invent the craziest things to say…

Why Google told us only a couple of days ago that they have developed an email program that works on hand signals.  Remember when Taco Bell convinced us that they bought the Liberty Bell (to help with the deficit) and they were renaming it? Or when Burger King told us all that they had created a Whopper specifically for the southpaw? The condiments were turned 180 degrees to accommodate left-handed people.  Sure.

We decided to have some fun this year and participate in the holiday (it is a holiday, right?).  A lot of planning went into what we were going to do.  Many nights of meetings, creative sessions and ideas were thrown around.  We were new at this “hoax thing” and we put a lot of man hours learning how to spoof.  Next year we think it will be easier.  We are Fool Experts now!

So “The Official Florist of the City that Never Sleeps” issued a press release late at night on the 31st of March (as a decoy) that basically stated that we funded research that was led by Dr. Aprilia Anoitou (Greek translation for April Fool) in which we were able to genetically engineer a rose so that it would behave like an oyster and produce pearls.   We were endorsed by a non-existent Dutch society that promotes flower buying.  To top it off Poisson D’Avril (French for April Fool) from a fictional tourism board in New York City endorsed this high-end rose as a gift for someone who clearly has everything.

I got congratulatory calls and emails from far away places.  Flower growers from Holland and importers from South America reached out to express their good wishes (the experts were dumfounded!).  A New York City radio personality wanted an interview (I declined) and several on-line publications carried the story.  Friends were even google-ing “The Pearl Rose” because they wanted to be in-the-know.  The spoof was supported by our social media outlets (Facebook, Twitter and LinkedIn)

Most marketers would call this a marketing success.  I suppose it was.  We set out to have some fun and did we ever!  The planning, the execution, the fooling, having to answer emails and queries.  It was all about The Pearl Rose.  On most holidays we work ourselves to the point where  work is tyranny.  We never get to celebrate Mother’s Day, Valentine’s, Christmas or anything else.  So finally we have found a holiday on a day that we are not so busy and we can enjoy a day of fun with the rest of the world.  This too will be ruined when some floral industry consultant decides to create a holiday around people sending one another Foolish Flowers! For now we are relaxed and looking forward to April Fools 2012.

The Pearl Rose is history for now.  Maybe someday someone will be able to cross-breed oysters and roses and pearls will be come from roses. Until then life is normal and we can all go back to being true romantics by wooing our honeys with vases and vases of the most gorgeous long-stemmed roses…

It really was The Fun Side of Flowers!

Starbright Floral Design is located in “The Heart of New York City’s Historic Flower District”.  We deliver the most amazing blooms and the coolest floral compositions imaginable to anyone, anywhere  and at any time (except in the overnight hours and to uninhabited places, war zones and to merchant marine vessels while sailing the high seas).

Give  us a call at 800-520-8999 or better yet visit our website at www.starflor.com or our e-commerce portal (where you can buy really great flowers) at www.starbrightnyc.com.  Stop by and  meet us, give us a call or drop us a line.  Tell us you want a dozen pearl roses and we will all smile!

Flowers, Festivals and Celebrations – it is what we do!

 

 

 

News Press Release

Starbright Floral Design Kicks Off the “Pearl Rose”.   The Most Significant Product Launch since the advent of air travel and genetic engineered plants.

NEW YORK — March 31, 2011 — At a press conference at Starbright headquarters in the heart of New York City’s historic flower district,  Nic Faitos , Starbright’s Managing Partner,  in association with the Dutch Flower Marketing Association (an industry group whose mission is to promote flower buying throughout the world), announced the availability of the “Pearl Rose”.  A new rose varietal conceived by creative minds and designed through many years of collaboration between the finest botanists in the world with Dr. Aprilia Anoitou as the lead scientist.

Today’s announcement that the “Pearl Rose” is available to retail customers of Starbright and volume licensing customers marks the beginning of the most significant product launch in our company’s history and perhaps since Barbara McClintock’s discovery of “Jumping Genes”.  The “Pearl Rose” will be available to retail customers effective immediately.  Availability to NYC organizations with volume license agreements will begin shortly as well.  However, initial supplies are limited to retail customers.  Volume customers will be supplied for orders FOB New York City for delivery before Mother’s Day and beyond.

Through chromosome engineering and radiation mutation, more fully discussed in the science section herein, Greece’s premier botanist Dr. Aprilia Anoitou was able to develop a rose with mollusk traits.  The result is the growth of a white pearl within the pedals of a red rose.  Different varieties of roses have yielded different levels of pearl quality.  Currently the Pearl Rose is limited to the Darling Flame variety of rose.  Accordingly, the price of the Pearl Rose is for upscale clientele.

Customer feedback through Starbright’s web site, starflor.com , guided product development.  “This is a game changing product,” Faitos said.  “It’s an incredible step forward in the floral industry with ramifications that are yet unknown but undoubtedly far reaching.  Accordingly, in a press release under separate cover, we’ve announced the formation of a joint venture between Starbright and The Dutch Flower Marketing Association to fully explore the wide ranging uses of this exciting innovation.” Said Faitos.

First Users See Clear Business Value

Joining Faitos at Starbright’s headquarters was Poisson D’Avril, the president of the Hospitality and Tourism Association of Greater New York.

“In the highly competitive and fast-moving hospitality industry, our advantage comes first from our people and second from everything NYC has to offer.  You can add the Pearl Rose to the list of incomparable NYC attractions.” Said D’Avril.  “Nic has allowed several of our higher end venues offer the Pearl Rose prior to its official release.  The response has been extraordinary.  Finally, something to give to that person who has everything!”

Original Science

“The ovules of a rose are megasporangia and typically develop into female gametophytes.  These gametophytes give rise to egg cells which, in a typical rose holds the pollen.”  Said Dr. Aprilia Anoitou.  “In the transgenic rose, called the Pearl Rose, through chromosome engineering and radiation mutation, our team was able to develop a rose that behaves like a typical mollusk.  The mature egg cells are split through chemical mutagens. The mature egg cells from radiated mollusks are combined with rose egg mutations through protoplast fusion.  The genetic recombination leads the rose to secrete nacre similar to that emitted by mollusks.  “  Dr. Aprilia Anoitou said.  Transcripts of Dr. Anoitou’s full procedures are available by request to Pearlrosepress@starflor.com.

On the Road to the Future

“During the last decade, Starbright has built an impeccable reputation in the floral industry with unsurpassed customer service.” Faitos said. “Although we have been at the forefront of technology, the new product announced today is the most innovative product we’ve ever been involved with, and I believe it signals the beginning of a new wave of innovation that will have a profound impact during the next decade.” Said Nic Faitos, President of Starbright Floral Design.

Located in the heart of NYC’s flower district and founded in 1994, Starbright Floral Design has established the gold standard for customer service within the floral industry.  The Company has grown steadily every year since its inception.  The Pearl Rose and other innovative products being worked on currently, has Starbright on the threshold of exponential growth for the coming years.

Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance or information, journalists and analysts may contact pearlrosepress@starflor.com.  To become a volume licensee, kindly contact pearlrosedealers@starflor.com.  Visit us on the web at starflor.com.

 

Pre-Press Conference Release

A major announcement will be made by Starbright Floral Design at 7PM today.  The event will be covered by industry and fashion editors.  Press coverage  will be extensive.

Starbright Floral Design has funded horticultural research in varietal roses.  These varieties will be introduced at the press conference  and will be posted on this blog as a press release immediately afterwards.  Stay tuned for more details.

Roses will be available to our retail clients by tomorrow for purchase and to volume buyers for pre-Mother’s Day ordering.

Hope you  visit back late this evening for the exciting news….

These thoughts are brought to you by The Official Florist.

The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District located at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

In the News: Starbright Floral Design

From an industry newsletter, we are sharing a bit of press coverage that we received recently.  Our Creative  Director, Tom Sebenius, worked with the production team of the Rachael Ray show to create some really fabulous bridal bouquets…

Read the post and click on THIS LINK to see the Rachael Ray excerpt!

 

These thoughts are brought to you by The Official Florist.

The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District located at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

Ficus Trees: Moody but Gorgeous

Ficus Trees...
Take special care of your ficus and you will have years of enjoyment!

Ficus trees are perhaps the most popular indoor decorative trees grown.  The ficus benjamina – weeping fig – in particular is one of the most popular of the 800 species available. Their popularity is certainly not as a result of its easy care but rather, its beauty.  Ficus trees are very temperamental requiring constant vigilance in its care.  Ficus trees can become stressed by simple actions such as moving from one room to another or even from one end of a room to another.  Proper ficus tree care is essential to keep these plants healthy.  The ficus’ popularity, coupled with their temperament, was a motivating factor in launching Starbright’s exclusive Plant Care Maintenance Program.

Ficus Tree Care:

The ficus tree is a true creature of habit.  It does not like change.  Consistency is the key factor in its care.

Sunlight: Bright sunlight during the day, but should not be in full sun all day.

Temperature: The optimum temperature is between 65 and 75 degrees Fahrenheit.  Consistency is key-ficus trees should not place next to heaters or vents that create varied temperatures.

Watering: The soil should be kept moist but not wet, in a well draining pot to prevent root rot. The rule of the green thumb is to water after the top inch or two of soil has dried. Avoid overwatering your ficus! The most common mistake people make is to add more water once the leaves begin to turn yellow. This is the opposite of what you should do.

Humidity: Misting the tree frequently while it is young or adjusting to a new location, can help it maintain its humidity.  Helpful time saving hint is to make a humidity tray by filling the plant saucer with gravel.  The runoff water will evaporate through the plant, providing additional humidity.

Fertilizer: During growth periods, feed the plant every three to four weeks. Use a regular liquid fertilizer for indoor plants diluted to half the strength recommended on the package label. Decrease fertilizing in autumn and do not fertilize during the winter.

Trouble shooting leaf loss: Proper ficus tree care can help minimize leaf loss. Ficus trees commonly lose up to a quarter of its leaves after an environmental change. Diligent care can help mitigate additional stress. If leaves turn yellow just prior to dropping off, it is a sign of over-watering. Dull leaves may indicate a need for fertilizer.

These tips are brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please visit our website at www.starflor.com.

You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

Bromeliad Plants: Matricide is Natural?

A Classic Bromeliad by Starbright
Aechmea fasciata
A Bromeliad Classic by Starbright
Guzmania Rana

Bromeliads are members of a plant family containing over 3000 species.  The most well known bromeliad is the pineapple.  People have been using bromeliads for thousands of years for food, shelter and ceremonies by civilizations such as Incas, Maya and Aztecs.  Europeans were introduced to the pineapple when Spanish conquistadors returned with the pineapple.  The image of the pineapple became so popular that it was adapted into European art, sculpture, furniture and architecture.

The most popular office and house plant varieties are Aechmea fasciata (Silver-Vase, Urn Plant) and Guzmania Rana.

In general they are ideal indoor plants requiring very little care.  The mother plant will generally only produce one bloom in its lifetime.  Once it blooms it will produce new plantlets called “pups”. These pups will feed on the “mother” plant until they are large enough to set roots of their own and survive as a separate plant. The mother has done her job and will die off.  The green, leafy top of a pineapple is in fact a pup that may be removed and planted to start a new plant.

It can take a few years for the plant to reach mature blooming size. Once the plant reaches maturity you can force the plant to flower by placing the plant in a clear plastic bag and throw a ripe apple inside the bag for 7 to 10 days. The ripe apple will give off ethylene gas and will help force the plant to flower.

1)      Sunlight: bright indirect sun.  Ideally placed around windows with blinds.

2)      Water: Keep the soil evenly moist.  Watering once to twice a week is sufficient. DO NOT USE A METAL WATERING CAN.  THE METAL IS TOXIC TO BROMELIADS AND WILL KILL THEM.

3)      Temperature: Indoor temperatures are perfect for Bromeliads.

Replanting the Pups: Once a pup reaches one-third the size of the mother plant gently tug and separate the two plants.  If the pup doesn’t pull away easily cut it where it attaches to the mother plant. Before potting your new plant, let the cut area dry out by letting it sit for a day (not in the sun). Using a mixture of peat moss and prelate pot up the bromeliad cutting into a small pot (do not over pot) and follow the instructions above. If all the potting and work sounds too much to handle ask Star bright about our Plant Care Services or do nothing and enjoy the plant as is.

These tips are brought to you by The Official Florist.  The Official Florist is the blogging arm of Starbright Floral Design.  We are a full-service corporate and retail florist located in the heart of New York City’s Historic Flower District.  We are at 150 West 28th Street (Studio 201).  To learn more about our organization and about the type of work that we do, please  visit our website at www.starflor.com.  You may also order a gift by visiting our e-portal at www.starbrightnyc.com. Starbright is open seven days a week and we deliver flowers and other gifts in Manhattan and worldwide.  We invite you to give us a call or visit our website.

Thank you for visiting our blog.  Always “at your service”,

The Official Florist – Starbright Floral Design

“The Official Florist of the City that Never Sleeps”

t.800.520.8999

starflor.com

 

The Chinese Money Tree: Luck be a Tree Tonight

The Chinese money tree is a succulent ornamental houseplant that is said to bring luck to its recipient. Chinese money trees are aesthetically pleasing and low maintenance trees ideally suited for homes and offices.  Many people who decorate in the Feng Shui manner tend to incorporate this plant in their designs because of the five lobed leaves.  A Chinese money tree that has leaves in clusters of seven is considered especially lucky.  Another benefit of the plant for the busy office executive is that its leaves are edible.  No longer is time a reason to skip a meal.  Just reach over and grab a leaf!

Money Tree
NYC Money Trees-A Great Plant of All Seasons!

History

The Chinese have always believed strongly in the usefulness of lucky charms or symbols.  The Chinese Money tree is one of these symbols of luck.  Several stories tell the tale of origin of this tree’s symbolism.  One tale tells of a sculptor who placed fake money on a tree in order to trick villagers into cutting it down for him.   However, the tree was soon revered by the villagers as sacred.  It was believed that cutting it down would lead to their doom.  When the sculptor attempted to cut it down, the villagers paid him not to harm the tree.  Another story tells of an elderly man who gave a peasant a purported special seed.  The man told the farmer to plant the seed and water it daily with beads of his own sweat until it sprouted.  Once the seed sprouted the fledgling tree required drops of the farmer’s blood for survival.  The peasant did as he was instructed and the resulting plant grew up to be a “money tree”.  The peasant found that by shaking the tree, coins would fall to the ground.  Repeated harvests led to the peasant becoming rich.  The tree became a source of perpetual wealth.  The story can be taken literally.  However, today it is taken to mean that to become rich, it must be through hard work and one’s own sweat and blood.  The Money tree is a popular gift during the Chinese New Year.

Tree Care

1) Water:  Chinese money trees aren’t water hogs.  Typically they require a light watering once a week.  Feel the soil, if it is dry, time to water.  Do not spray mist.

2) Light: A young tree should not be subjected to direct sunlight.  Indirect sunlight for 4 hours a day is sufficient.  Mature plants can tolerate direct sun but prefer indirect.

3) Temperature: Chinese money tree grows well in typical indoor temperatures (60 to 85 degrees Fahrenheit).

4) Pruning:  Remove any damaged or dead leaves regularly thereby promoting new and healthy growth.

5) Fertilizer: Like any houseplant, a dose of fertilizer now on occasion is beneficial.  Be careful not to over fertilize.  Better to not fertilize rather than fertilize too much.

6) Repotting: The container of the money tree should not be undersized.  Typically every couple of years it’s time to repot the tree into a larger pot.  Make sure there are adequate drainage holes.  Inability to drain could lead to root rot.

This scribe is brought to you by Starbright Floral Design, “The Official Florist of the City that Never Sleeps”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com