Flower File : Echinacea

Quick Notes :

Echinacea is part of the daisy family. This flower is unique to the areas of eastern and central North America, where you can find it growing in large numbers in open wooded areas and prairies.

Visual Notes :

Echinacea comes from the Greek word “echino,” meaning sea urchin, and the flower is certainly reminiscent of this spiny creature. The center of the flower is a spiky, cone-shaped disk, which leads its other nickname: the coneflower. The purple petals that surround the spiky center are removed before the flower is sold, because the petals are very delicate and bruise easily. Their absence makes the sea urchin-like center of this flower all the more striking.

Flower History :

Echinacea has been used in folk medicine for centuries. Native Americans originally observed this flower being eaten by elks that were sick or wounded. They adopted the flower for their own use in medicinal practices, and called it elk root. It was used to treat a variety of ailments, including sore throats, headaches, and the common cold. Native Americans passed on their knowledge of echinacea to Europeans, and the plant became popular in European medicine in the 1930’s. Feeling under the weather? Echinacea is still used today to boost the immune system. It’s great as a tea, but don’t try to boil anything from an arrangement – these guys have been drinking flower food which makes them unsafe as human food.

Insider Information :

Echinacea is a great choice if you’re looking for an ornamental or decorative flowers, thanks to its unique appearance. You can find it in bloom from early to late summer. The cone will dry exactly as it looks and is great for decorating.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Ikebana Flowers

There are many style of arranging flowers, but at Starbright Floral Design Ikebana is one of our favorites. Recognized for it’s emphasis on line, form, and shape, Ikebana arrangements often focus on stems, leaves, and twigs as often as flowers. Minimalist in nature, Ikebana arrangements are based on a scalene triangle, with three prominent points, generally two of which are twigs. Within these parameters, a world of creative expressions are possible.

Ikebana Lily Pad From STarbright Floral Design.

First practiced among Japanese Buddhist monks, and appreciated only by the imperial family and their retainers, Ikebana reached the people by the late 15th century. In the early stages, Ikebana was very simple, featuring a small number of flowers and evergreen branches. Books were written about the style and it was commonly featured in traditionally festivals and exhibitions.

In the 20th century, the three main schools of Ikebana, Rikka, Nageire, and Seika evolved into what is commonly known in Japan as Free Style. Other schools rose as well. Ikebana International shares,

“Koshu Tsujii, a follower of the new moribana, was invited to re-establish a flower school in the Daikakuji Temple in Saga, which still today operates his school as the Saga School. Besides ikebana, the Saga School teaches other Japanese arts such as calligraphy. Choka Adachi initiated an “Adachi Style”, using the moribana form “to arrange flowers like flowers.

At about the same time, another style which translates as the “literati style” began to attract interest because of its free and colorful approach. Originated by Issotei Nishikawa, it led the way to free creative arrangements.

The chief exponent of this free style was Sofu Teshigahara, who founded the Sogetsu School in 1926. Others in this modern movement — which resulted in ikebana being placed elsewhere than only in the tokonoma — included the founder of the Ichiyo School.

The three schools that predominate at the present time are Ikenobo, Ohara, and Sogetsu, but more than two thousand different schools of ikebana are registered with the Japanese Ministry of Education.

“

When you receive an Ikebana arrangement, take a moment to pause and contemplate the beauty of nature. These arrangements are meant to remind us that there is wonder in the world around us.

Check out some of our selection at StarbrightNYC.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Flower File : Celosia

Quick Notes/

There are several types of celosia flowers, but this article will focus on the spicata variety. Celosias are resilient and will stay fresh for a long time after they are cut. They also make beautiful dried flowers, and are a popular choice for potpourri.

Visual Notes/

Celosia blooms in vibrant, citrus colors like pink, magenta, and violet. The flower grows in an elongated cone shape, similar to a wheat head, which is where it gets one of its several nicknames: the wheatstraw. It’s also commonly referred to as the paintbrush variety of celosia because of its shape. Its vibrant pink color has earned it yet another name: flamingo feather.

Flower Facts/

As celosias grow, their flowers bloom upwards and get taller. The petals near the top of the flower have bloomed most recently, while the petals near the bottom of the flower were the first to bloom. As the flowers grow larger, the vibrant pink color spreads upwards. The brightest colored petals can be found at the top of the flower, while the petals near the stem may lose their citrus shades and take on instead a silvery sheen.

Insider Information/

The name also comes from the Greek word “kelos,” which means burning, and describes the flame-like colors of the flowers. Silvery celosia takes color very well, and can be dyed a wide range of hues. Their strong stems make them especially resilient.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Flower File : Clematis

Quick Notes /

Sometimes refereed to as Queen-of-the-vines, clematis is a member of the Ranunculaceae (buttercup) family. It can be found in most countries in the Northern Hemisphere. Clematis grows naturally as a climbing vine / lianasand has been harvested by many cultures for it’s medicinal values. But be careful! Clematis are toxic if eaten.

Visual Notes /

With over 250 cultivars grown around the world, the clematis flower is visually varied. All varieties feature a number of leafy petals clustered around the center of the flower. The colors range widely, but blue-purple, white and pink are especially popular.

History /

Because it’s found everywhere, Clematis is one of the first flowers early botanists and genetic researchers really took note of. As a result, it was widely used in early genetic experiments. Many of the British cultivars are the result of this early groundwork in understanding genetics.

Insider Info /

– The name Clematis comes from the Greek word “klematis,” meaning vine.

– Clematis are scented, but their scent is rarely strong enough for perfume making.

– A few clematis varieties change color when between blooming. This is caused by environmental factors, like sunlight.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Flower File : Anthurium

Quick Notes /

Technically an herb, Anthurium is found across Mexico, northern South America and the Caribbean. It features a tall, thin flower in the hip of a broad, flat leaf. Great for floral arrangements, anthurium will last a while.

Visual Notes /

Anthurium comes in a wide range of colors, across over 163 species. With anthurium, the sky’s the limit! Most typically, you’ll see the waxy leaves in green, white or red, with the flower usually being matching or yellow in color.

History /

In 1889, the first anthurium was brought to Hawaii from London. For over 120 years, the anthurium has been Hawaii’s most-exported decorative item – this includes beating sales of hula skirts, ukuleles and hula-ing bobble women.

Inside Info /

These are poisonous plants! Not a good call for environments with small children, pets or college kids experimenting with veganism.

Color Profile : Green

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week, Marcela’s favorite :

Green

“Green is the prime color of the world, and that from which its loveliness arises.” – Pedro Calderon de la Barca

What makes green so special?

Green is the easiest color for the eye to see and therefore considered balanced. Environments are significantly enhanced by the presence of plenty of green. On a primitive level, greenery reminds us of water and growth, and is associated by color psychologists with good-taste and a sense of security. Psysiologically, green helps balance emotions and creates a sense of calm. Consider a pair of green tinted shades – one study found that reading through a green tinted transparent sheet increased participants speed and comprehension!

For the Home

Give us a call to talk about bringing living greens into your space – we offer select seasonal varieties of . Green is a cool color and has a calming effect. Green is also a reassuring color. In the presence of greenery, people are subconsciously reminded of the presence of water – or the absence of famine.

Money Tree from Starbright Floral Design — Money Tree

For the Teacher

Starbright Floral Design’s succulent gardens are a low maintenance solution for a busy teacher. And worth your while as well! A study at The Royal College of Agriculture in Circencester, England, found that students demonstrate 70 percent greater attentiveness when they’re taught in rooms containing plants. The same study reported that classrooms with plants reported higher attendance than those without plants. This effect carried over into a study that showed that students were more likely to join and continue to participate in after school programs and activities that took place outdoors or had greenery present.

The Greenhouse from Starbright Floral Design NYC — The Greenhouse

For the office

What works for students works for me. Green plants in an office space promote concentration and perspective. And why stop at plants? Starbright Floral Design also offers a number of green floral arrangements to satisfy a person’s need for green.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

New July Arrangements!

Fresh for the first of July!

Summer Flowers are on their way! It’s a bit early to see them in their full glory, but we’ll add them to the July Flowers on Starbrightnyc.com all month long.

The elevator can’t bring you down when this fresh arrangement is around.

Bring the summer sun into air conditioned offices.

Dahlia’s make everything more fun

Disclaimer : this pond is not deep enough to dip toes in.

We’re excited to share more fresh summer floral arrangements

on Starbrightnyc.com as the season continues!

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Got the morning grumps? Let flowers turn your frown upside down.

It’s cold, it’s dark, and a single digit number glows back on the alarm as ear-piercing beeps cut the silence.

A full ten percent of the population actually enjoy this experience. For the other 90 percent, a mandatory 7:00am alarm is less than desirable.

Society, work, or familial pressures keep us bouncing – very few people have the luxury of subscribing to their preferred sleeping patterns. In fact, instead of maintaining a natural sleep schedule, many people stay awake later and wake up earlier than their body would like.

What do we get for pulling extra hours? In a study of young employees, lower amounts of sleep caused an increase in tension, nervousness, and irritability. These symptoms were especially present in the morning hours and tended to naturally wear off as the day progressed.

Good news for the habitually groggy!

“The morning blahs, it turns out, is a real phenomenon, with positive moods — happiness, friendliness, and warmth for example — manifesting much later in the day,” says lead researcher Nancy Etcoff, Ph.D. Doctor Etcoff is referring to her research that confirms

“flowers might be the perfect pick-me-up for millions of Americans who do not consider themselves “morning people.”

-Nancy Etcoff, PH.D.

The study, done at Harvard University and Massachusetts General Hospital studied the effects of flowers on the emotions of participants. These participants noted that they generally felt least positive in the morning but reported being happier and more energetic after looking at flowers first thing in the morning.

Doctor Etcoff continues “By starting the day in a more positive mood, you are likely to transfer those happier feelings to others — it’s called a mood contagion.” We’re thinking of it as an emotional domino effect and it’s wild – check out more info on the Wikipedia page. http://en.wikipedia.org/wiki/Emotional_contagion

The best part? Flowers don’t discriminate – the positive effects work for women, men, and even children and adolescents.

Want to try it out? Our reading suggest that the effects are strongest when flowers are located in communal areas or in the immediate surroundings. Some ideas from starbrightnyc.com :

Marcela — From Starbright’s table to yours

For the bedroom :

Try a posy of something sweet and aromatic. Lilies, lilacs, stock, sweet peas, and freesia are examples of scented flowers to look for.

For the kitchen :

Whether in a home or an office, families and friends tend to come together in kitchen spaces – try something bigger and brighter for this room. We also love simple and colorful. A bundle of tulips maybe?

For the desk :

Something elegant, contained, and unlikely to spill might be best. Check out these callas as an option or these orchids.

For the office :

When you’ve got a bit more space, a flowering orchid plant will help keep you company. While white orchids are always elegant, this purple Phaleonopsis orchid is a great way to include Pantone’s 2014 Color of the Year – Radiant Orchid in your space.

With Starbright’s subscription service, you can have seasonal flowers in your home or office fresh weekly. Give us a call to find out more.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

A bouquet En Plein-Air

Karl Albert Buehr - The Parasol — Karl Albert Buehr – The Parasol

Karl Albert Beuher was one of the early Chicago painters to adopt Impressionism. He joined other American artists in Giverny, France, to paint en plein-air in the commune established by Claude Monet. These impressionists developed a style that required quickness in order to finish a piece before the sun moved and the light changed. They wanted to capture their subjects, which were generally natural scenes, as the eye might see them. Instead of hard lines and lots of detail, Bueher’s brush delivered bursts of color and light that seem to illustrate a fleeting moment in time. He wants us to see ripples in the leaves instead of the angles in the bark. He wants us to see a sea of long grasses and field flowers instead of individual blades of grass and carefully represented blooms.

The art of floral arrangement is as varied as any art form. Last week, we showed you our Georgia O’Keefe inspired arrangements and how color and line can be used to suggest energy and emotions. This week we’re looking at another bouquet – this one designed on the same principles as Bueher’s early works.

Wedding bouquets

We’re focusing on the impression of these flowers as a whole, instead of on any one individual “wow” flower. There is a lightness represented in Beuher’s work that we wanted to capture. In regards to the design above, we wanted to create something genuine, unfettered, and at one with the scene. Something that would be memorable for the occasion, but serve to enhance the impression of the overall, rather than draw attention to itself.

Take a look at Beuher’s painting below and the flowers we selected to make up this arrangement. For our “plein-air” bouquet, we want to create a light and feathery texture similar to that of Beuher’s brush strokes. The vibrance of the colors in the artwork are also important. We love how shadows are created with vibrant shades of green and the pink – they create contrast we might describe as “lightness” instead of “brightness”.

Each flower was carefully selected for it’s size, color, and texture. Our wind-swept bouquet of wildflowers is purely fantastical – few of these flowers are native to any one common region. Luckily, here at Starbright, we had no problem getting the flowers we wanted. Our selection included :

1/ Dusty Miller – The quaint name isn’t the only thing we love about this hardy foliage. With it’s silver-white color and soft texture, this leaf adds a wistful element to any arrangement.

2/ Stock – Noted for it’s heady, clove-like scent. This example of the variety, with double flowers, adds texture to our arrangement. Stock also is a symbol of a happy life and a contented existence.

3/ Astilbe – These remind us of wildflowers. The feathery stalks seem to float in this arrangement.

4/ Lisianthus – Native to equatorial areas of the American continents. This delicate, long-lasting, prairie flower has ruffled petals. They represent warmth and geniality.

5/ Dahlia – Sometimes called the “Queen of the Autumn Garden”, the dahlia belongs to the Asteraceae family which is noted for their star-shaped blooms and includes flowers lie the daisy and sunflower. Traditionally these flowers symbolize hope for an everlasting union.

6/ Freesia – Sweetly, citrus-scented and long-lasting, these graceful flowers are perfect for a bouquet. Each wiry stem can have up to 10 flowers.

7/ Ranunculus – The fine layers of petals give this weighty flower a delicate appearance.

8/ Muscari – Small and fragrant, the shape of these flowers is reminiscent of little bells.

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

NYC Summer Flowers Series: Gladiolus

Gladiolus

Gladiolus is the August birth flower. It has been dubbed the flower of the Gladiators and a much-loved flower in NYC. It represents strength of character, sincerity, generosity. In the Victorian age with its secret language of flowers it was said to represent “love at first sight”. Gladiolus derives its name from the Latin word for sword and is sometimes called the sword lily. As a member of the iris family it contains about 260 species. Only about 10 are native to Europe the rest are native to southern Africa. The species vary from very small to the spectacular giant flower spikes you see in floral designs. The flower stalk of the Gladiolus contains an extended row of trumpet-shaped, fragrant flowers, all of which face in one direction. Their colors include pink to reddish or light purple with white, contrasting markings, or white to cream or orange to red.

For some great ideas on summer flowers in NYC please visit our website at http://www.starbrightnyc.com/ and take complete advantage of all the great flowers that the season has to offer!

Hope you are staying cool and are surrounded by the splendor and beauty of Gladiolas!

Sincerely,

Nicodemus Faitos and The Team at Starbright Floral

	BONFACE K MAINGI on Starbright’s Philanthrop…
	Nadine Picard on Glorious Greens – NYC, h…
	a1cityflowers on Flower File : Kochia Scop…
	Barbara on Flower File : Anthurium
	Franz Pfusterer on New July Arrangements!

Quick Notes :

Visual Notes :

Flower History :

Insider Information :

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Quick Notes/

Visual Notes/

Flower Facts/

Insider Information/

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Quick Notes /

Visual Notes /

History /

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Quick Notes /

Visual Notes /

History /

Inside Info /

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Ever wonder where flowers got their “meanings”?

Green

What makes green so special?

For the Home

For the Teacher

For the office

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Fresh for the first of July!

Summer Flowers are on their way! It’s a bit early to see them in their full glory, but we’ll add them to the July Flowers on Starbrightnyc.com all month long.

We’re excited to share more fresh summer floral arrangements

on Starbrightnyc.com as the season continues!

Share this:

Good news for the habitually groggy!

Want to try it out? Our reading suggest that the effects are strongest when flowers are located in communal areas or in the immediate surroundings. Some ideas from starbrightnyc.com :

For the bedroom :

For the kitchen :

For the desk :

For the office :

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