Color Profile : Green

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week, Marcela’s favorite :


Green Anthurium
Green Anthurium

Green is the prime color of the world, and that from which its loveliness arises.” – Pedro Calderon de la Barca

What makes green so special?
Green is the easiest color for the eye to see and therefore considered balanced.  Environments are significantly enhanced by the presence of plenty of green.  On a primitive level, greenery reminds us of water and growth, and is associated by color psychologists with good-taste and a sense of security. Psysiologically, green helps balance emotions and creates a sense of calm. Consider a pair of green tinted shades – one study found that reading through a green tinted transparent sheet increased participants speed and comprehension!
For the Home
Give us a call to talk about bringing living greens into your space – we offer select seasonal varieties of . Green is a cool color and has a calming effect. Green is also a reassuring color. In the presence of greenery, people are subconsciously reminded of the presence of water – or the absence of famine.
Money Tree from Starbright Floral Design
Money Tree
For the Teacher

Starbright Floral Design’s succulent gardens are a low maintenance solution for a busy teacher. And worth your while as well! A study at The Royal College of Agriculture in Circencester, England, found that students demonstrate 70 percent greater attentiveness when they’re taught in rooms containing plants. The same study reported that classrooms with plants reported higher attendance than those without plants.  This effect carried over into a study that showed that students were more likely to join and continue to participate in after school programs and activities that took place outdoors or had greenery present.

The Greenhouse from Starbright Floral Design NYC
The Greenhouse


For the office

What works for students works for me.  Green plants in an office space promote concentration and perspective.  And why stop at plants? Starbright Floral Design also offers a number of green floral arrangements to satisfy a person’s need for green.

Take Me To The River
Take Me To The River

Starbright Logo   Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

Author: Starbright Floral Design of NYC

We are a team of dedicated professionals all entering as one. Starbright Floral Design is the company we are all a part of. The Official Florist sometimes is a designer, or a flower buyer, a partner, the marketing department or sometimes the guy who delivered your flowers! We invite you to visit our website and stay in touch...

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