Starbright Floral Design at Harvest in the Square

Starbright Floral Design was thrilled to be an official sponsor of the 21st annual Harvest in the Square that took place in Manhattan on September 22, 2016. This year was, as in previous years, a huge success. Harvest in the Square is a fantastic evening when more than 45 food vendors and 12 wineries come together under a beautiful tent in Union Square to provide an unforgettable evening for attendees by giving them a taste of the best of what each of them have to offer.

hits1aStarbright Floral Design transformed Union Square Park with festive fall foliage.

In addition to showcasing the broad array of culinary masterpieces that Union Square offers, Harvest in the Square also raises funds for the Union Square Partnership. The Union Square Partnership is a community-based nonprofit that is a group of local businesses which have joined together in order to ensure that Union Square in NYC is a beautiful and welcoming space for all who visit. Harvest in the Square is the culminating event of the year and is considered by many to be the preeminent food and wine tasting event in New York City.

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A blend of sunflowers, chrysanthemums, wheat and barley moss created a rustic elegance atmosphere for soiree.

Starbright had the distinct honor of decorating the entire venue for Harvest in the Square. We crafted thousands of flowers into centerpieces and decor throughout Union Square Park while staying true to the Harvest theme.

We focused on incorporating sunflowers, wildflowers and other rustic touches to keep in step with the autumnal motif of the evening. Our centerpieces were showcased in wicker baskets and we used calla lilies to add a touch of whimsy and elegance. Starbright was able to incorporate one of our favorite flowers, the orchid, into the arrangements by sourcing incredibly beautiful and unusual orange orchids to make an incredible statement.

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Dramatic orange calla lilies were a stunning focal point in the centerpieces.

Starbright also crafted the floral displays for each table at Harvest in the Square. We blended deep violet Licianthus with wild clover and greens to create a subdued display. Our intention was to subtly evoke the theme while letting the attention stay focused on the delicious offerings.

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Starbright’s reserved table displays kept the focus on the culinary delights.

Harvest in the Square attracts a large crowd each year and 2016 was no exception. With over 1,200 attendees, we were excited to offer each one a signature Starbright bouquet. Composed of Roses, Gerbera Daisies and Solidago, the attendees were delighted with this unexpected memento from the event that a team of nine designers at the Starbright shop had composed, using over 5,000 fresh blooms.

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Julie McGonigle from Starbright oversaw the operations for the event.

The entire team at Starbright Floral Design was delighted to play a part in this year’s Harvest in the Square. Our three designers who were onsite for the event were crafting floral displays the entire day and the feedback we received was that the attendees thought the creations were spectacular.

Having raised over five million dollars since the event’s inception, we take great pride in knowing our contribution will help in maintaining and beautifying one of the great gems of New York City: Union Square Park. We’re already looking forward to next year!

This scribe is brought to you by Starbright Floral Design. We are a full-service florist located in Midtown NYC. We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond. You may CLICK HERE to visit our e-portal where you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more. We offer same-day delivery to most parts of the United States and would be delighted to make your floral dreams come true.

We will be honored to be of service to you now and for a long time to come…

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

August Birth Flowers in NYC: Gladiolus

Gladiolus

Gladiolus has been dubbed the flower of the Gladiators.   It represents strength of character, sincerity, generosity.  In the Victorian age with its secret language of flowers it was said to represent “love at first sight”. Gladiolus derives its name from the latin word for sword and is sometimes called the sword lily.  As a member of the iris family it contains about 260 species.   Only about 10 are native to Europe the rest are native to southern Africa.  The species vary from very small to the spectacular giant flower spikes you see in floral designs. The flower stalk of the Gladiolus contains an extended row of trumpet-shaped, fragrant flowers, all of which face in one direction. Their colors include pink to reddish or light purple with white, contrasting markings, or white to cream or orange to red.

 

Once upon a time Gladiolus were viewed as an upscale, highly sought after flower but fell into the sympathy arrangement niche.  However, we’ve recently seen a resurgence of the Gladiolus in NYC.    Many upscale restaurants and hotels in NYC have once again incorporated the Gladiolus in their floral decor.

 

 

This scribe is brought to you by your friends at Starbright Floral Design… We are an enthusiastic bunch that spends our day making really cool compositions of flowers. Bright colors,  great designs and  amazing service to our clients is what we are all about.  Starbright is located in the heart of New York City’s Historic Flower District in a second floor loft space.  We spend our days making flower arrangements that we send as gifts on behalf of our clients.  People call us for a bunch of reasons (1 800 520 8999)… Sometimes to say “sorry”, other times to wish someone well during an illness or to congratulate on one of life’s major milestones.  Sometimes people call us because the caught the romantic influenza and they think someone is super sexy! We even get some really shy customers that don’t know what to say on  the card and need lots of help!

To place  an order for amazing flowers online go to:  www.starbrightnyc.com

Our warmest regards,

 

The Official Florist of the City that Never Sleeps

Starbright Floral Design, 140 West 26th Street, New York City.

800 520  8999

 

 

 

New Summer Flowers NYC!

Fresh from the summer farm!

Summer Flowers are here! It’s a bit early to see them in their full glory, but we’ll add them to the July Flowers on Starbrightnyc.com all month long.

 Always sunny in New York City.

Sunflowers in Downtown Manhattan
Sunflowers in Downtown Manhattan

The elevator can’t bring you down when this fresh arrangement is around.

Sunny Delight
Sunny Delight

Bring the summer sun into air conditioned offices.

Dahlia Fusion
Dahlia Fusion

Dahlia’s make everything more fun

We’re excited to share more fresh summer floral arrangements

on Starbrightnyc.com as the season continues!

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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Roses, Roses, Roses: June’s Birth Flower

Roses in NYC are as plentiful as NYC birthdays.  Every year millions of roses are gifted in NYC for any number of occasions.  In June, the appropriate floral gift is the rose as it is June’s birth flower.  Rich in popularity as a symbol of love and romance it hasn’t always been so.   In fact, the rose was first looked upon as a symbol of war.  A civil war that raged on from 1455-1487 between the House of York and the House of Lancaster.   The House of York adopted a white rose, the House of Lancaster was represented by a red rose. The war has been dubbed “The War of the Roses”.  The winner of this war, Tudor Henry VII (The Tudors), merged his Lancastrian rose with the rose of his York bride and thus the creation of the Tudor Rose, the Rose of England.

Roses
Roses, Roses, Roses in NYC

In later years the rose evolved into a form of language creating a secret means of communication between lovers.   In the mid 18th century the wife of the British ambassador in Constantinople described this language in her letters.  Largely due to the publication of her letters after her death, we have the code necessary to decipher the intricate language of roses.  For example if you want to ask your love interest “will you love me?”, send an open white rose.    Want to ask  “Don’t you love me any more?” , send an open yellow rose.      Want to say “I respect and look up to you” then send a bouquet of white roses.   Red roses signify  “forever I Love You”.  However a bouquet of red and white roses state “Together we are one and united”.  Want to declare your attraction to someone but don’t want to go as far as declaring your undying love, then purple roses are the way to go.  Colors alone aren’t enough to deliver the complex messages of love.  In combination with the colors, the number and degree of bloom of the roses have also been assigned meaning.  A dozen roses says  “Be Mine”.   Thirteen roses tells someone we’ll be friends forever.  Three dozen roses expresses “I’m head over heels in love!”.  Six dozen roses or more says “my love for you is limitless”.  In addition to its Victorian assigned message, this last one says “I’m a Starbright Gold club member”!!!.

Regardless of its diverse assigned meanings, the one constant is the rose’s undeniable beauty.  The recipient of a beautiful arrangement of roses is always appreciative.

This scribe is brought to you by Starbright Floral Design.  We are a full-service florist located in Midtown NYC..  We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond.   You may CLICK HERE to visit our e-portal where  you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more.  We offer  same-day delivery to most parts of the United States.

We will be honored to be of service to you now and for a long time to come… Warm regards from all of us at Starbright, “The Official Florist of the City That  Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

800.520.8999

www.starbrightnyc.com

 

Grand Gourmet – The Flavor of Midtown-Great Success

Starbright Floral Design was a proud sponsor of Grand Gourmet – The Flavor of Midtown ®, the Grand Central Partnership’s annual tasting event held on May 7, 2015.  By all accounts it was a great success!  Showcased were more than 40 of the top restaurants, bars, lounges and purveyors in the greater Grand Central neighborhood.

Photo May 07, 6 09 48 PMThe event was not limited to fun seekers but all had fun.  Starbright’s arrangements added to the already incredible atmosphere of Grand Central Terminal’s iconic Vanderbilt Hall. Net proceeds from the event benefited the Grand Central Neighborhood Social Services Corporation.Photo May 07, 6 04 05 PM

The Grand Central Neighborhood Social Services Corporation is committed to providing immediate relief to Midtown Manhattan’s homeless population. A local cause that Starbright is proud to assist in any way we can.  They are available all year round for donations.  We hope to be honored with an invitation for sponsorship of this event and worthy cause for many years to come.

Photo May 07, 6 09 53 PM

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist. Along the way we try to find and write about the fun side of flowers in NYC as well as the serious side. Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.
Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.
Give us a call, visit our website or pop on in! We would love to meet you….

 

 

Passionately yours,
The Official Florist
Starbright Floral Design
Located in the heart of New York City’s Historic Flower District
150 West 28th Street, Studio 201.
T. 800.520. 8999
Web: www. starflor.com
E-commerce portal: http://www.starbrightnyc.com

Secretaries Day Flowers: The law of unintended consequences strikes again!

Flowers for secretaries day in NYC has been a tradition since long before it was a widely recognized holiday in other parts of the country.  Administrative Professionals Day (Secretaries Day) is the day executives recognize the work of secretaries, and other administrative support professionals.  However, these are precisely the people who often are given the task of organizing and keeping the executive’s schedule updated.  Every year at this time, as a by-product of the holiday, these individuals are put in an unenviable predicament.  Marking the calendar can be viewed as self-serving and suggestive.  Not marking the calendar can lead to their bosses’ embarrassment and feverish scrambling. In an effort to help our administrative professional friends and our executives, Starbright has launched an awareness campaign.  This blog as well as our other cyber communication means at our disposal are being applied to ease the burden placed on administrative professionals.

NYC Secretaries day flowers
Secretaries Day Flowers in NYC

 

equalhappyStarbright’s unofficial sanctioned study has shown that the Administrative  Professionals in NYC who received flowers were happier than the Administrative Professionals who received nothing.

Administrative Professionals Day (Secretaries Day) is observed on the Wednesday of the last full week of April, this year the day is April 22.  National Secretaries Week was created in 1952 through the efforts of Harry F. Klemfuss, a New York publicist and honorary member of the Florist hall of fame (second part- kidding).  In 1955, the observance date of National Secretaries Week was moved to the last full week of April. The name was changed to Professional Secretaries Week in 1981, and became Administrative Professionals Week in 2000.

The secret language of flowers was created in Victorian times when etiquette was prohibitive of voicing one’s emotions.  Accordingly flowers were given hidden meanings.  Floral gifts given to administrative professionals on April 22 contain no hidden meaning.  The message is loud and clear and for all the office to see: “Thank You!”

It is that time of the year to celebrate and express our appreciation to those who do so much all year-long to keep the wheels of commerce  moving.  Assistants of all stripes have saved companies, increased revenue, prevented recessions and even kept those that they report looking great and making sure  that personal and department performance is at it is peak.  All of us at Starbright Floral Design are standing ready all week to help you express the appreciation that is so well deserved.

Starbright Floral Design is located in the heart of New York City’s Historic Flower District in New York City and we deliver beautiful flowers, bouquets in amazing designs and so much more throughout Manhattan and beyond.

We can be reached by phone at 800.520.8999 or visited on the web at www.starbrightnyc.com.   Call us, visit us, or go on-line.  We would love to meet you and have the opportunity to be of service.

Our warmest regards,

The Official Florist of the City that Never Sleeps

Starbright Floral Design – Flowers, Festivals and Celebrations.  It is what we do!

Flower File : Crocosmia

Crocosmia
Crocosmia
Quick Notes /

A favorite flower in August, crocosmia is a common flower in the grasslands of southern and eastern Africa. In the United Staes, these lovely blooms are often referred to as Coppertips or Falling Stars. They grow as evergreens or as deciduous perennials and come back year after year to please the senses with their trumpet-like shapes and bright colors. 

The genus name is derived from the Greek words krokos, meaning “saffron”, and osme, meaning “odor” – from the fact that dried leaves of these plants emit a strong smell like that of saffron (a spice derived from Crocus – another genus belonging to the Iridaceae) – when immersed in hot water.

Visual Notes /

Crocosmia is distinctive for its colorful inflorescence in shocking orange and reds. The stems branch out and display a number of blooms along one side of each stem near the end and nod and sway gracefully above your flower beds or your late summer arrangements.  The Crocosmia leaves are long, pointy and have parallel veins along their length. They grow in clumps in bloom in a spectacular

 

Insider Information /

Crocosmia are great for attracting hummingbirds to your garden.

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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Color Profile : Purple

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week :

Purple

 

Purple Orchids
Triple Orchid Delight
What makes purple so special?

Purple is the color of harmony. It combines the spiritual aspect of blue with the powerful energy of red. This union of introspection and action makes purple flowers unique. They expand your imagination while simultaneously grounding you in reality. Purple flowers will connect you to your deepest thoughts, while quelling any anxiety that may arise alongside them.

 

For the Studio
Hydrangea and Orchids
Hydrangea and Orchids

Purple flowers are perfect for artists because they stimulate the imagination. Musicians, painters, designers, and all other creative types have a lot to gain from keeping a vase of purple flowers in their studios. Purple is the color of creativity. It encourages free and independent thought, thinking outside the box, and going against the grain. Purple flowers will bring a sense of the magical and mysterious into your studio. If you’re suffering from writer’s block, stop by and pick up a bouquet of purple flowers, and watch your imagination bloom.

For the Nursery
Purple Dahlia
Purple Dahliahhh!

 

Purple flowers are a great choice for decorating a baby’s room. The color purple evokes unconditional love and selflessness. It also encourages sensitivity. Purple flowers in a nursery will help cultivate compassion in your relationships with others, especially your children, or other people who depend on you. Do you find it difficult to be giving in stressful situations? Keeping purple flowers nearby will enhance your sensitivity to the needs and emotions of the people around you. At the same time, purple is the color of power. Purple flowers in your child’s room will give you the wisdom you need to maintain help the elusive balance between flexibility and control.

 

For Body, Mind, and Soul
Purple Rain
Purple Rain

Life is a constant struggle between highs and lows, the good and the bad, sickness and health, ups and downs. Purple flowers can help you find the middle road. They harmonize the body, mind, and soul. Purple flowers in your home or at work will help you feel grounded even in the craziest situations. They make the perfect centerpiece for your yoga studio or meditation space. Purple evokes the future while also grounding us in the present moment. Purple flowers will encourage you to chase your dreams instead of worrying about what could go wrong.

 

Starbright Logo  Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Flower File : Asclepia

Asclepia
Asclepia
Quick Notes / 

Asclepia is more commonly known as milkweed. This flower is a vital source of nectar for butterflies and has a powerful, sweet fragrance. Asclepia has a particular way of pollinating: when a butterfly lands, its leg slips into a slit on the asclepia flower. Then, when the butterfly takes off, the pollen is pulled free and carried with it to the next flower. Asclepia is one of the only sources of food for the larvae of monarch butterflies – asclepia is a great option for your butterfly garden!

Visual Notes /

Alsclepia is an herbacious perennial. The photo above is of Butterfly bush, but other great varieties available throughout summer, include the pink and white asclepia syriaca, the purple pink asclepia speciosa, and the bright yellow and bicolored yellow-orange asclepia curassavica or tropical milkweed.

Flower History / 

Asclepia gets it’s name from Asclepius, the Greek god of healing, because of the flower’s use in folk medicine. The indigenous peoples of South America and Africa applied the toxic milk of asclepia to their arrowheads. While in North America, people often used the high fructose levels in the plant’s nectar as a sweetener. More recently, during World War II, asclepia filaments were hollowed, coated with wax, and used as an insulator.

Insider Information /

Asclepia is great for the plants surrounding it. It repels a variety of harmful insects, especially wireworms. It also contains toxins that deter caterpillars from doing damage in the garden. As if that wasn’t enough, asclepia also has a beautiful, strong fragrance.

 

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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

Flower File : Astrantia

Astrantia bloom
Astrantia
Quick Notes /

Astrantia is commonly known as masterwort, melancholy gentleman, or Hattie’s pincushion. It is native to the grasslands and meadows of Europe and western Asia, especially in moist areas near rivers or streams. Astrantia is part of the carrot family.

Visual Notes /

Astrantia can grow to be one or two feet tall. The center of the flower resembles a pincushion, and the flowerhead is reminiscent of a star or firework. Hence the name astrantia, from the Greek word “asteri,” meaning star. The petals are beautiful, vibrant summer colors of red, pink, and white. These flowers are the perfect choice for brightening up your home, because they remain vibrant even after they are cut, and will stay healthy in a vase.

Flower History /

Astrantia is an herbaceous flower and has long been utilized for its medicinal qualities. The essential oil that can be extracted from the flower is used to quell stomach pains. The dried leaves of the astrantia flower are also helpful. Used as an infusion, they are thought to amplify the appetite and aid in digestion.

Insider Information /

Astrantia blooms throughout the summer, and exudes a sweet and pleasing fragrance. Not only gorgeous in the summer, these flowers will also brighten up your winter months. They are durable and resilient when dried, and are the perfect choice for a dried flower arrangement. Choose astrantia to bring some summer warmth into the darker months of the year.