The Allure of Amaryllis

What is sometimes forgotten because of Amaryllis’ beauty, is the lore behind one of Starbright’s treasured flowers. Greek legend tells us that Amaryllis was once a beautiful, though bashful, nymph. And though she didn’t live in New York City, she was familiar to all of us as she fell deeply in love. Amaryllis loved Alteo, a shepherd who had Hercules’ strength and Apollo’s fetching facade (rumor has it that he was quite foxy).

Gorgeous Amaryllis has a wonderful Greek legend to go along with its beauty.
Gorgeous Amaryllis has a wonderful Greek legend to go along with its beauty.

Amaryllis longed to give Alteo the one thing he desired most: a flower that had never existed in the world before. But not knowing how to do this, Amaryllis sought guidance from the Oracle of Delphi. The Oracle told Amaryllis to go to Alteo’s door each night and to pierce her heart with a golden arrow upon every visit. Alteo finally opened the door after 30 nights to behold Amaryllis and the flowers that the blood of her heart created; a singular kind of flower never seen before.

Crimson Amaryllis was said to have sprung from the love of a nymph.
Crimson Amaryllis was said to have sprung from the love of a nymph.

Today, there are easier ways to entice your own true love in New York City! As unique as golden arrows piercing hearts sounds, there’s no need to follow Amaryllis’s dramatic endeavors in Manhattan. Instead, consider sending some Amaryllis to that special person you love in NYC and woo them by sharing this tale.

It’s true that everyone at Starbright adores everything that we have in our overflowing NYC flower and plant emporium. And while each florist has their own favorite flower, there’s nothing that we all love more than a good story to go with a beautiful bloom.

Amaryllis is a fantastic choice to send to someone you love.
Amaryllis is a fantastic choice to send to someone you love.

Amaryllis is one such flower that is beloved in New York City and beyond, and it’s easy to see why. With stunning petals that come in a variety of vivid hues, including purples, pinks, whites and crimson reds, Amaryllis stands out in every floral composition anywhere in Manhattan.

Amaryllis comes from the Greek work “amarysso” which translates into “to sparkle” and everyone at Starbright is delighted to do our part to spread these flowers far and wide in New York City to dazzle the City. Amaryllis flowers have become known beyond New York City to symbolize pride, determination and lustrous beauty; combined with its rich coloring, it’s no surprise that it has become a seasonal favorite.

Amaryllis is a great choice for the holidays and beyond.
Amaryllis is a great choice for the holidays and beyond.

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.

It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.

We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.

In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.

We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

Pantone Announces the 2017 Color of the Year!

With the fresh start of 2017, everyone at Starbright is thrilled with the new color of the year from Pantone called Greenery. And as (we hope!) your favorite florists in NYC, of course we would adore this color. A refreshing combination of greens and yellows, Greenery represents the optimism and all that is possible in 2017.

Greenery is the color of the season!
Greenery is the color of the season!

 

According to Pantone, Greenery is supposed to symbolize new beginnings, and in the spirit of Greenery, our floral crafters wanted to make that a reality for New York City. One of the ways that we’re doing that is by creating sumptuous flower bouquets in our Emerald Isle collection that incorporate Greenery into the mix. Of course, there is a bit of greenery to go with the Greenery!

Hydrangea in Greenery is a perfect foil for pops of orchids.
Hydrangea in Greenery is a perfect foil for pops of orchids.

Our lush Highlander floral composition is one example of how we’re bringing Greenery to Manhattan. An abundance of greens allows the different textures and hues of the flowers that are incorporated in the composition to take center stage, which will make a tremendous statement in a home of office in NYC. The grounding rocks at the base of the vase provide an unexpected richness and the surprising pop of white and burgundy orchids perfectly complements the beautiful Greenery.

Pantone notes that Greenery is evocative of the zesty, fresh breath of spring air and Starbright’s New York City florists adore this notion. Everyone at Starbright in NYC wanted to honor that spirit of vigor and peace by blending verdant Greenery with soothing, snowy whites. Starbright’s Calla River of Hope united these ideas of meditative zen in a crystal clear square vase, with the inspiration leaping outside the box! Our calla lilies rest peacefully alongside one edge, while lively blades of grass perk up the other side of the vase. Softening river stones at the base of the composition creates a beautiful foundation for all of this magic to spring from.

Calla lilies and blades of grass are combined to brilliant effect.
Calla lilies and blades of grass are combined to brilliant effect.

 

One of our favorite things at Starbright is how flowers can be designed to create so many different sentiments in NYC. Being true to the Greenery theme encouraged Starbright designers to dream of new and fascinating creations for our beloved New York City clients.

One of the ways we honored the Pantone color of the year of Greenery was by featuring green cymbium orchids to stand by themselves in our Zensational creation. Generally mixed into other compositions, the Greenery theme encouraged Starbright floral designers to consider color in a new light and use this terrific orchid in an exciting way. The green cymbium orchid is a proud and elegant flower that, on its own, is quite striking and dramatic. Everyone at Starbright was thrilled to have this beauty shine for others to admire.

Green cymbium orchid blooms create a sensational statement.
Green cymbium orchid blooms create a sensational statement.

 

As 2017 starts off with great excitement in New York City, we hope you fill your life with blooms that will make everyone smile. Greenery is the perfect color to usher in this new year and we would love to brighten your home and office with this color, and many more!

Starbright Floral Design has been spreading beauty through blossoms in New York City and beyond for over two decades. It is our honor and delight to thrill you with breathtaking floral compositions each and everytime.

As a full-service florist with a sweeping emporium located in Chelsea, you’ll find that Starbright is overflowing with fresh flowers, orchids, plants and so much more.

We understand that sometimes the only way to convey your thoughts and wishes is through flowers, so we offer same-day delivery in Manhattan, all of New York City and beyond.

Our floral designers and innovators are some of the best in the business. Starbright is honored to have earned the nickname “The Official Florist of the City that Never Sleeps” by over 200 concierges throughout NYC. We love to live up to that sobriquet by always going above and beyond for our friends and clients by ensuring that each floral bouquet is a magnificent creation.

We would be delighted if you visited us online or in our store and would love to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Flowers 101: The Alstroemeria

At Starbright Floral Design, it is our great delight to bring you the occasional missive where we can feature the flowers that capture our fancy — and we hope yours! One of our greatest passions is introducing our friends and clients to the myriad of stunning flowers that fill our world.

If you haven’t heard of the Alstroemeria flower, we’re about to make your day! Also known as a Peruvian Lily, these fun and festive blooms are a favorite among florists in New York City, and it’s easy to see why.

Lavender and white Alstroemeria are stunning with their showy blossoms.
Lavender and white Alstroemeria are stunning with their showy blossoms.

The depth of beauty of the Alstroemeria unfolds before your eyes; while you might first be captivated by its resemblance to lilies, as you gaze more deeply into it, you will discover a cheetah-like pattern etched on the inner petals of each flower.

Symbolizing friendship and devotion, Alstroemerias epitomize this through their incredible longevity. As florists, one of the attributes we love about the Alstroemeria is the subtle and slow bloom of each flower. Each bouquet of Alstroemerias lasts longer than many other compositions, bringing a smile to everyone who sees it. If you are looking for a stunning display that will last for almost two weeks in a vase, look no further than these flowers.

Grown in a variety of hues, from deep apricot and vibrant lavender to snowy white, Alstroemeria flowers are stunning in every shade. The sunny yellows, gorgeous pinks and joyful reds of this flower make it a captivating addition to any bouquet. In addition to weaving Alstroemerias in our compositions, another way we at Starbright love to honor the beauty of these flowers is to arrange them with more Alstroemerias of different colors for a jubilant display, perfect for an entryway or dining room.

Alstroemerias festive spirit is readily seen when grouped together in a bouquet.
Alstroemerias festive spirit is readily seen when grouped together in a bouquet.

Alstroemerias have no scent and while some may miss the perfume of blossoms, we at Starbright think that the overwhelming ornamentation of the flowers more than compensates for this.

Alstroemerias are bountiful throughout NYC and that is thanks to the hybrids that have been cultivated which allow a year-round growing season. Native to South America, some varieties of this flower grow in the US and can even be cultivated in New York City’s climate, though Alstroemerias may not survive through the harsh NYC winters.

If you choose to adorn a space with Alstroemeria flowers and can afford to wait a bit to see their beauty shine, look for blooms that have not yet opened. Although less magnificent at that stage, you will be rewarded for your patience with the joy of seeing each blossom slowly open to a showy display.

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Alstroemerias mixed with other flowers highlights their unique beauty.

For all cut flowers including Alstroemerias, water should be refreshed daily, or as soon as it is not crystal clear. At Starbright, we ensure that all of our flowers are only enjoying water that we ourselves would relish drinking. Our flowers have only the cleanest water to nourish them.

We hope that you enjoyed discovering Alstroemeria as we have loved being able to expound upon the beauty and care of these flowers. All of us at Starbright warmly invite you to visit us to see the these flowers and more up close. And while you’re visiting, remember to have the perfect bouquet curated just for you. We look forward to seeing you soon!

Starbright Floral Design is a full-service florist located in Midtown NYC that has been brightening New York City for over two decades with flowers, plants and more.

It is our distinct pleasure to be of service to you in creating stunning floral compositions that will make you smile.

We are delighted to be able to carefully deliver each creation through our fleet of dedicated floral concierges in Manhattan, all of New York City and beyond.

In NYC, where anything is possible, we offer same-day delivery for our friends and clients to ensure that when want to send your wishes with flowers, orchids, plants and so much more, we are there to answer the call.

We invite you to visit us online or in our store, which you will find is bursting with flowers and delight in being of service to you. We would be thrilled to make your floral dreams come true!

Warm regards from all of us at Starbright, “The Official Florist of the City That Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

140 West 26th Street, New York, NY 10001

212.229.1610

Lazarus Rose-The Rose that Grows

Starbright Floral Design issued a press release today proudly announcing the long-awaited arrival of the Lazarus Rose.  The Lazarus Rose is a genetically engineered rose developed by Starbright that grows roots and is ready to be replanted in practically any pot or garden.  It is the dawn of a new day for rose buyers in NYC.  No longer will the roses purchased for a loved one today be contributing to the City’s gigantic trash problem tomorrow.  Rather than becoming a neighborhood blight the Lazarus rose is destined to beautify our great city with thousands of new rose bushes in its first year alone.  The full press release is being republished herein for informational purposes:

 

PRESS RELEASE

Starbright Floral Design Kicks Off the “Lazarus Rose”. The Most Significant Product Launch since the advent of air travel and genetic engineered plants.
NEW YORK — April 1, 2015 — At a press conference at Starbright headquarters in the heart of New York City’s historic flower district, Nic Faitos , Starbright’s Managing Partner, in association with the Dutch Flower Marketing Association (an industry group whose mission is to promote flower buying throughout the world), announced the availability of the “Lazarus Rose”. A new rose variety that allows the recipient to plant the stem in a garden once the bloom from the arrangement has wilted and create a new rose awaiting to be planted. The concept was conceived by the creative minds of the Go Green Project and designed through many years of collaboration between the finest botanists in the world with Dr. Nisan Sakasi as the lead scientist.
Today’s announcement that the “Lazarus Rose” is available to retail customers of Starbright and volume licensing customers marks the beginning of the most significant product launch in our company’s history and perhaps since Barbara McClintock’s discovery of “Jumping Genes”. The “Lazarus Rose” will be available to retail customers effective immediately. Availability to NYC organizations with volume license agreements will begin shortly but initial supplies are limited to retail customers with Starbright Loyalty Club membership. Volume customers will be supplied for orders FOB New York City for delivery before Mother’s Day and beyond.
Through chromosome engineering, more fully discussed in the science section herein, Turkey’s premier botanist Dr. Nisan Sakasi was able to develop a rose which begins to regenerate as soon as it is clipped. The result is the growth of roots at the cutting site. Currently the Lazarus Rose is limited to the Afrilu Wawaye variety of rose. Accordingly, the price of the Lazarus Rose is for upscale clientele.
Customer feedback through Starbright’s web site, starflor.com , guided product development. “This is a game changing product,” Faitos said. “It’s an incredible step forward in the floral industry with ramifications that are yet unknown but undoubtedly far-reaching. Accordingly, in a press release under separate cover, we’ve announced the formation of a joint venture between Starbright and The Dutch Flower Marketing Association to fully explore the wide-ranging uses of this exciting innovation.” Said Faitos.
First Users See Clear Business Value
Joining Faitos at Starbright’s headquarters was Poisson D’Avril, the president of the Hospitality and Tourism Association of Greater New York.
“In the highly competitive and fast-moving hospitality industry, our advantage comes first from our people and second from everything NYC has to offer. You can add the Lazarus Rose to the list of incomparable NYC attractions.” Said D’Avril. “Nic has allowed several of our higher end venues offer the Lazarus Rose prior to its official release. The response has been extraordinary. Finally, something to give to that person who has everything!”
Original Science
“The ovules of a rose are mega sporangia and typically develop into female gametophytes. These gametophytes give rise to egg cells which, in a typical rose holds the pollen.” Said Dr. Nisan Sakasi. “In the transgenic rose, called the Lazarus Rose, through chromosome engineering, our team was able to develop a rose that has characteristics of an African Violet and behaves like a clipping from an African Violet. The mature egg cells of the African Violet and the Rose are split through chemical mutagens and combined through protoplast fusion. The genetic recombination leads the rose to react just like African Violet clippings that are placed in a propagating agent. The agent used with the rose is simply water with a few pieces of horticultural charcoal placed in the bottom of the container.” Said Dr. Nisan Sakasi. Transcripts of Dr. Nisan Sakasi full procedures are available upon request.
On the Road to the Future
“During the last decade, Starbright has built an impeccable reputation in the floral industry with unsurpassed customer service.” Faitos said. “Although we have been at the forefront of technology, the new product announced today is the most innovative product we’ve ever been involved with, and I believe it signals the beginning of a new wave of innovation that will have a profound impact during the next decade.” Said Nic Faitos, President of Starbright Floral Design.
Located in the heart of NYC’s flower district and founded in 1994, Starbright Floral Design has established the gold standard for customer service within the floral industry. The Company has grown steadily every year since its inception. The Lazarus Rose and other innovative products being worked on currently, has Starbright on the threshold of exponential growth for the coming years.
Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance or information, journalists and analysts may contact cs@starbrightnyc.com. To become a volume licensee, kindly contact cs@starflor.com. Visit us on the web at starflor.com or visit our Lazarus Rose Informational Portal.

Roses
Lazarus Rose- (engineered Afrilu Wawaye rose)

 

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

T. 800.520. 8999

Phaleonopsis Orchids in NYC – Classic Elegance

Orchid plants in NYC are a staple of interior design.  Whether decorating an office or an apartment in NYC, orchids can be a major design element.  Starbright has been delivering orchids in NYC since our inception.  Our NYC residential clientele and commercial clientele alike, have fallen in love with our orchid plant maintenance in NYC program. Each Phaleonopsis Orchid plant is maintained by our plant specialist on a weekly basis to insure continuity in appearance and budget. Starbright’s maintenance program allows you to enjoy the fruits of nature without its unpredictability. Here are a few non-traditional orchid plant presentations exclusive to Starbright Floral Design.

modular Phalaenopsis Orchids

orchid-martini-445x390
Not Shaken, Not Stirred and No Olives!

Choose from a vast array of orchid plants in NYC from Starbright’s NYC orchid plant spectacular.

This scribe is brought to you by Starbright Floral Design, NYC, Voted NYC’s “Best” florist.  Along the way we try to find and write about the fun side of flowers in NYC.  Starbright Floral Design NYC delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.

Give us a call, visit our website or pop on in!  We would love to meet you….

 

 

 

Passionately yours,

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201, New York, NY 10001

T. 800.520. 8999

E-commerce portal: www.starbrightnyc.com

 

March Flower Files: Daffodils

Daffodils
“Daffodils” by William Warby

NYC Floral enthusiasts rejoice! The beloved daffodil is back in season. Here at Starbright, we’re prepping the stems and getting ready for Spring!

 

Daffodil Notes /

Daffodils are often considered to be some of the sunniest flowers around; they are among the first wild flowers to appear in Spring and are the official flower of the month of March. They are most commonly found in yellow or white, though orange and pink varieties exist as well. The unique shape of the bloom, with its six petal-like tepals surrounding a trumpet-shaped corona is easy to identify though it is called by many names including: narcissus, jonquil, and daffadowndilly.

Daffodils are native to the Mediterranean. They were initially brought to England by the ancient Romans who believed the blooms had medicinal properties…which is not at all true. The flowers have toxic crystals that can irritate the skin, repel garden pests, and even wilt other flowers in the same vase unless treated properly.

 

Inside Info /
  • Daffodils are some of the first flowers to bloom; they can actually grow straight through the snow
  • Bring a bundle of daffodils to a friend, but never a single bloom. One daffodil on it’s own predicts misfortune!
  • Daffodils are a symbol of hope and friendship today.

 

Starbright Logo

 

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

The NYC Starbright Team shows off their favorite roses

Sending Love With Roses

Roses and Valentine’s Day are basically synonymous. Starbright Floral Design has a ton of rose varieties to make your offering unique. We talked to some floral veterans in the shop to find out which rose varieties still take their breath away.

Can you match these popular rose varieties to the correct picture?

Green Tea – Campanella Peach – Black Magic – Vendela – Circus Rose – Deep Purple – Hot Lady – Sweet Unique – Cherry Brandy

Loving Hands
Can you guess the name of our favorite rose varieties?

Scroll to the bottom for answers!

What’s Color Got Do With It?

Roses each have a unique meaning associated with their color. Here’s a quick helpful guide to selecting the right rose color for your Valentine!

RED

Love, beauty, courage, respect, and most importantly – romance!

WHITE

Purity, Innocence, Secrecy, Reverence, Humility, Youthfulness, “I am worthy of you”

PINK

Appreciation, Grace, Perfect Happiness, Admiration, Gentleness

YELLOW

Joy, Friendship, Promise of a new beginning, Welcome Back, Remember Me, Jealousy, “I care”

ORANGE

Desire, Enthusiasm

PEACH

Appreciation, “Let’s get together”, Sincerity, Gratitude

LAVENDER

Love at first sight

BLUE

The unattainable.  No blue roses are available in nature!

 

No matter the color, or arrangement style, all Valentine’s Day flowers from Starbright Floral Design are sent with love!

 

Starbright Logo

 

 

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

 

 

1. Deep Purple 2. Hot Lady 3. Vendala 4. Black Magic 5. Cherry Brandy 6. Circus Rose 7. Sweet Unique 8. Gotcha? It’s a Succulent! 9. Hot Lady 10. Green Tea 11. Campanella Peach