Starbright Floral Design issued a press release today proudly announcing the long-awaited arrival of the Lazarus Rose. The Lazarus Rose is a genetically engineered rose developed by Starbright that grows roots and is ready to be replanted in practically any pot or garden. It is the dawn of a new day for rose buyers in NYC. No longer will the roses purchased for a loved one today be contributing to the City’s gigantic trash problem tomorrow. Rather than becoming a neighborhood blight the Lazarus rose is destined to beautify our great city with thousands of new rose bushes in its first year alone. The full press release is being republished herein for informational purposes:
PRESS RELEASE
Starbright Floral Design Kicks Off the “Lazarus Rose”. The Most Significant Product Launch since the advent of air travel and genetic engineered plants.
NEW YORK — April 1, 2015 — At a press conference at Starbright headquarters in the heart of New York City’s historic flower district, Nic Faitos , Starbright’s Managing Partner, in association with the Dutch Flower Marketing Association (an industry group whose mission is to promote flower buying throughout the world), announced the availability of the “Lazarus Rose”. A new rose variety that allows the recipient to plant the stem in a garden once the bloom from the arrangement has wilted and create a new rose awaiting to be planted. The concept was conceived by the creative minds of the “Go Green Project” and designed through many years of collaboration between the finest botanists in the world with Dr. Nisan Sakasi as the lead scientist.
Today’s announcement that the “Lazarus Rose” is available to retail customers of Starbright and volume licensing customers marks the beginning of the most significant product launch in our company’s history and perhaps since Barbara McClintock’s discovery of “Jumping Genes”. The “Lazarus Rose” will be available to retail customers effective immediately. Availability to NYC organizations with volume license agreements will begin shortly but initial supplies are limited to retail customers with Starbright Loyalty Club membership. Volume customers will be supplied for orders FOB New York City for delivery before Mother’s Day and beyond.
Through chromosome engineering, more fully discussed in the science section herein, Turkey’s premier botanist Dr. Nisan Sakasi was able to develop a rose which begins to regenerate as soon as it is clipped. The result is the growth of roots at the cutting site. Currently the Lazarus Rose is limited to the Afrilu Wawaye variety of rose. Accordingly, the price of the Lazarus Rose is for upscale clientele.
Customer feedback through Starbright’s web site, starflor.com , guided product development. “This is a game changing product,” Faitos said. “It’s an incredible step forward in the floral industry with ramifications that are yet unknown but undoubtedly far-reaching. Accordingly, in a press release under separate cover, we’ve announced the formation of a joint venture between Starbright and The Dutch Flower Marketing Association to fully explore the wide-ranging uses of this exciting innovation.” Said Faitos.
First Users See Clear Business Value
Joining Faitos at Starbright’s headquarters was Poisson D’Avril, the president of the Hospitality and Tourism Association of Greater New York.
“In the highly competitive and fast-moving hospitality industry, our advantage comes first from our people and second from everything NYC has to offer. You can add the Lazarus Rose to the list of incomparable NYC attractions.” Said D’Avril. “Nic has allowed several of our higher end venues offer the Lazarus Rose prior to its official release. The response has been extraordinary. Finally, something to give to that person who has everything!”
Original Science
“The ovules of a rose are mega sporangia and typically develop into female gametophytes. These gametophytes give rise to egg cells which, in a typical rose holds the pollen.” Said Dr. Nisan Sakasi. “In the transgenic rose, called the Lazarus Rose, through chromosome engineering, our team was able to develop a rose that has characteristics of an African Violet and behaves like a clipping from an African Violet. The mature egg cells of the African Violet and the Rose are split through chemical mutagens and combined through protoplast fusion. The genetic recombination leads the rose to react just like African Violet clippings that are placed in a propagating agent. The agent used with the rose is simply water with a few pieces of horticultural charcoal placed in the bottom of the container.” Said Dr. Nisan Sakasi. Transcripts of Dr. Nisan Sakasi full procedures are available upon request.
On the Road to the Future
“During the last decade, Starbright has built an impeccable reputation in the floral industry with unsurpassed customer service.” Faitos said. “Although we have been at the forefront of technology, the new product announced today is the most innovative product we’ve ever been involved with, and I believe it signals the beginning of a new wave of innovation that will have a profound impact during the next decade.” Said Nic Faitos, President of Starbright Floral Design.
Located in the heart of NYC’s flower district and founded in 1994, Starbright Floral Design has established the gold standard for customer service within the floral industry. The Company has grown steadily every year since its inception. The Lazarus Rose and other innovative products being worked on currently, has Starbright on the threshold of exponential growth for the coming years.
Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance or information, journalists and analysts may contact cs@starbrightnyc.com. To become a volume licensee, kindly contact cs@starflor.com. Visit us on the web at starflor.com or visit our Lazarus Rose Informational Portal.
Starbright Floral Design is the “Official Florist of the City that Never Sleeps” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.
T. 800.520. 8999
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