Flowers, Festivals and Celebrations


This was a gala event on the last evening of a conference for Enterprise (Rent-a-Car)
A gala event on the last evening of a conference for Enterprise (Rent-a-Car) at the New York Marriott Marquis in Times Square.

So you want flowers for your event but are not sure of what to do? Are you looking for a place to start? Are you trying to find a way to simplify the process?  Perhaps a checklist?

Give us a call! That is the easy answer.  We will be more than happy to help…. But until you do, here are a few things that you need to consider –

Is this a corporate function or perhaps a social one (like a wedding or a family gathering)?

How do you plan on using flowers?

Will there be entryway décor? Is there a stage that should be accented with plants, or maybe a display in front of the podium?  How about the tables? Will there be centerpieces with florals?

A good place to start is your budget.  Once you set it, you should be flexible enough to be able to adjust for a concept that “WOW’s” you but rigid enough to be able to stick to your principles.  If you do not, the organization of your event will deteriorate (fall apart).

What is the most important floral element that you must include?  In some instances it is the stage because that is where the attention needs to be drawn.  The stage can be a focal point.

Other events that we have been involved with give greater attention to the entryway décor.  The “front of the house” is the first thing your guests will see.  It sets the mood, gives momentum to the evening.

The easy answer is to focus on the table centerpieces – simply because there are so many of them and everyone sees them throughout the entire evening.  Centerpieces can be memorable and often times are an item that everyone desires to take home as a memento.

Is there a theme to the event? Perhaps you are organizing a “casino night” theme.  The décor will be completely different than if we are planning a luau-type event.  The floral décor should always play into the theme, NEVER detract from it and should always be supporting of the theme NOT overpowering it.  You should also consider the fact that your guests should “get it”.  They should look at your décor and understand that they are at a beach party and not a Broadway-type “Great White Way” event.  All of this takes thought and planning.

You should pay attention to elements like your linen, your china, your chairs, chair cushions or covers with ties.  All of this should compliment and either make the event more formal or more casual and always on point.

The venue plays a big part of your theme too.  Many of our events are in the middle of the Hudson River on yachts like World Yacht or Spirit Cruises that sail the waters around New York City.  Our advice to our clients is ALWAYS that on a venue like that, the greatest décor that is going for the event is the skyline of Manhattan and its twinkling lights.  Do not diminish this and besides it is FREE décor!  Flowers on such a venue should be an accent thought and not designed to keep you away from looking out the window!

Give us a call or stop by our store.  We will always be happy to visit with you and answer any questions that you have.  We will be thrilled to lend our expertise at any capacity.

Flowers are our passion.  Events are the highlight of everything Starbright!

Author: Starbright Floral Design of NYC

We are a team of dedicated professionals all entering as one. Starbright Floral Design is the company we are all a part of. The Official Florist sometimes is a designer, or a flower buyer, a partner, the marketing department or sometimes the guy who delivered your flowers! We invite you to visit our website and stay in touch... www.starbrightnyc.com.

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