It is our 15th Birthday!

SFD-15Yrs

Fifteen years ago today… That is when it all started.  September 15th 1994.  One room, no flower shop and a dream to do things differently!

If we are to stand judging ourselves and with the confidence of our clients – then the verdict is in.  Our little entrepreneurial experiment worked.  An astounding success!

The premise of our very existence was based on honesty and the highest standard for quality and service.  Starbright Floral Design was born on the simple idea that every time we say “yes” to a client, it is a promise – and promises are made to be kept.  We believed then (as we believe  now) that with a superior product, impeccable design and excellent service;  the Starbright Experience would be a refreshing change in the “sea of similarities” that exist in the marketplace.

Our slogan today is “The Official Florist of the City that Never Sleeps”.  When we started it was a lot simpler, a whole lot less creative and the words said it all:  “At Your Service”.  We were “At Your Service” then and we are “At Your Service” today.

In the fifteen years that have passed, we have accomplished much and we have learned a great deal too.  Most of all in the road we traveled we met you, our clients.  This has been our highlight and what we are most proud of.  For it is you that have molded us.  You have taught us all that we know.  You have shown us what you like.  You have shown us how to evolve our styles into the times that we are in.  You have created an experience that is the true essence of Starbright… Flowers, Festivals and Celebrations!

We have fun, you get great flowers and at the end of the day the smiles are amazing!

Indeed today is a very happy day for us.  We are thrilled to be embarking on the next fifteen years and to journey with you.  We look forward  to the times ahead as it is not possible to imagine the highlights that are yet to come!

We wish you warmth, health, happiness and success in all that you achieve.

Thank you – nf

Starbright Floral Design is a corporate, institutional and retail florist that is located in the heart of New York City’s Historic Flower District.  We deliver flowers (and other gifts) anywhere in Manhattan, out-of-town or around the world.  Many Hotel Concierge call upon us for the requests of their guests.  Event Planners call us regularly for their trade  presentations and Human Resource  Departments use us for in-house corporate gift giving.  To learn more about us and  the work that we do, please visit our website at starflor.com.

The Voting is Closing Soon!

Amber/Orange two-toned miniature calla lillies.  They are dancing in glass and light.
Amber/Orange two-toned miniature calla lillies. They are dancing in glass and light.

As many of you know, we have been honored to be in the running for the Best of Citysearch and we are being selected in the category of Best Florist in New York City.  To us this would be such an honor!  To everyone that we work with, to all our clients that have helped to put us on the map, we would are so grateful!

If we have had the chance to work together in the past, if you like us, if you feel that we deserve to stand a chance to win, please follow this link and give us your vote of confidence.  To vote for us and/or to post a comment, click here:

http://newyork.citysearch.com/bestof/nominees/2009/florist

Thank you for your trust, your confidence and all the wonderful years that you have given us the opportunity to be of service!

With our warmest regards,

The Entire Starbright Team

Don’t forget to visit our website at www.starflor.com!

A Man’s Guide to Sending Flowers – the truth about roses…

Red tulips in a modern cylindrical vase with leaf wrap treatment
Red tulips in a modern cylindrical vase with leaf wrap treatment

All too often men (mostly) do not know what to send to their romantic interest, their partner, wife or significant other.   Often the “safe choice” is a dozen roses.  If we are in trouble then the safer choice is to two dozen roses!  It seems that we (men) have this philosophy that the bigger the problem that we are trying to overcome, the more roses we tend to send!

In many instances the thought goes something like – “Eh, I don’t know a thing about flowers, all women like roses, don’t they?”  That looks like a safe choice!  Well the truth is that everyone loves receiving flowers and nobody will ever doubt the sincerity of the thought that goes along with a bouquet of roses.  You thought about her!  What could possibly be wrong with that?

There is nothing wrong with it!  You can, however, do much better!  Often times, for less money and with more of an emotional impact and with a deeper display of emotion and sensitivity.  Take the time to educate yourself about flowers.  Learn about different varieties and what is in season.

With time, if you send flowers often (and you should!), you will not be as boring!  The question, the anticipation becomes “what flowers did he send me this time?”.  When you surprise her a few times a year with a bouquet of red roses (in between other flowers), the flower has a deeper impact.  You are no longer the guy that does not know a thing about flowers, you sent roses for a reason and they will mean so much more!

Take the time to learn about flowers.  You don’t need to spend a whole long of time doing it.  A few moments here and there on our website (www.starflor.com) will give you a great visual impact of what you may or may not like.  Reading our blog from time to time will spring an idea forward.

What colors different flowers come in and what their seasons are… There are tulips, orchids, amaryllis, sunflowers, hydrangea, peonies and so much more… Learn about these blooms and send a surprise!  Go to our website (www.starflor.com) and click on FLOWER ENCYCLOPDIA. You will not be the same old boring guy!  You will be sensitive, understanding, interesting and a real hero!  Try it once!

Here are a few more hints – now that I have your attention:  Talk to the florist who will make the arrangement.  Ask him/her for advice.  Ask what came in today, what is really fresh.

Never send a “contrived” arrangement that looks like grandma’s favorite in a cute but overpriced container!  Keep it simple.  Only send flowers, stems, vase and water (nothing else).  Make sure that you don’t mix too many colors and too many varieties in one arrangement.  It becomes more expensive but “cheapens” the presentation.  Mixed flowers are never as dramatic.

I have nothing against roses – they are an amazing bloom and you should keep them in your repertoire.  Just don’t send them exclusively!  If you sent roses last time, send a vase of purple orchids this time!  Get creative with the message on the card and watch what happens!  Let me know!!!!!

The Begining is Always Rough…

Flat Bamboo Tray of Roses by Starbright Floral Design
Flat Bamboo Tray of Roses by Starbright

While I have written many times on many different blogs – The begining is always wierd! The first entry! What in the world do you write about? How do you keep one’s interest? How do you create the aura of a blog that is in widely read by many? You simply do not!

Actually what you do, is you hope nobody visits your blog posting until you have at least a dozen or so entries and this one is buried deep in the page – so far down that nobody will scroll that far and want to read the first entry. This is where I get the salvation for these random sensles thoughts that are currently occupying pixels on the screen.

Anyway – Welcome to our wonderful world of flowers. Starbright Floral Design is located in the heart of New York City’s Historic Flower District. We have been here for the past fifteen years and we are having the time of our lives!

Stick around. We are not professional writers, but we will keep your interest. In the pages that will follow, you will find random thoughts about arranging flowers, what is in season, gift protocol, how to buy flowers in the farmer’s markets and much-much more!

If you have a bit of free time, please visit our website at http://www.starflor.com. Here you will gain a much broader perspective on who we are and the type of work that we do. We look forward to hearing from you and making our conversations as interactive as possible.

Give us a call, drop us a line, visit our website or send us a smoke signal – know we love you!