Happy Holidays To All….

May the warmth of the season touch everyone’s heart.  We wish to thank all our friends and clients for your incredible support throughout the year.  Without you, we would never have come this far since  1994 and certainly we would not have survived the unique challenges of 2009l

With all of our hearts we wish you lots of X’s,  O’s, Ooooh’s and Ahhhhh’s for the holiday season and every day ahead…

The Official Florist and the Starbright Team

Autumn Gardens are in Full Bloom

Autumn Garden

Our fall planting is in full bloom and it is time to enjoy the last flowers of the season before  the first frost… Above is a photo of  one or our more recent plantings at a residential tower in Manhattan. Enjoy!

Brought to you by Starbright Floral Design – we are located in the wholesale flower district on 28th Street, between 6th and 7th Avenues. Give us a call (800.520.8999) or visit our website at http://www.starflor.com.  We would be thrilled to hear from you!

The Official Florist – Nf

The USS New York (LPD 21) is Comming!

USS-NYOn the 5th of November we are proudly involved in the making of history at New York Harbor.

The USS New York is coming to town and is being commissioned on the West Side of Manhattan.  The newest ship of the United States Navy has its bow stern made of over seven tons of steel from the World Trade Center.  For all of us at Starbright Floral Design it is a very special moment.  We will see the the ship rise and sail the waters of the world from what once was.

This is a special time for all of us At Starbright.  On the 12th of September in 2001 we were at the Red Cross Relief Center in Lower Manhattan and we helped provide comfort to all the volunteers who worked at Ground Zero from the very first day.  Our work there ended during the December holiday season when we decorated all of the areas that were affected.  Together with the Port Authority we did everything we possibly could to bring seasonal spirit and joy early on.

We witnessed the steel leaving the site knowing that it was going far away and never to be seen again.  Now almost a decade  later,  the memory has come full circle and we are all very proud of what has become now of what was then.  Starbright Floral Design has been designated an official “Friend” of the USS New York Commissioning Committee and we will be providing the decor (balloons, flowers) for the festivities that will be taking place at the top floor of Seven World Trade on the 5th of November.

There are many interesting, fun and historical events that are taking place over a ten day period in New York City.  We highly recommend that you join the fun and be a part of this history making event.

To learn more about the USS New York and the calendar of events surrounding the commissioning of the ship, please visit the website at www.ussny.org.  It is really interesting.

To order great flowers, or to learn more about Starbright Floral Design, well we have a website too! www.starflor.com

It is our 15th Birthday!

SFD-15Yrs

Fifteen years ago today… That is when it all started.  September 15th 1994.  One room, no flower shop and a dream to do things differently!

If we are to stand judging ourselves and with the confidence of our clients – then the verdict is in.  Our little entrepreneurial experiment worked.  An astounding success!

The premise of our very existence was based on honesty and the highest standard for quality and service.  Starbright Floral Design was born on the simple idea that every time we say “yes” to a client, it is a promise – and promises are made to be kept.  We believed then (as we believe  now) that with a superior product, impeccable design and excellent service;  the Starbright Experience would be a refreshing change in the “sea of similarities” that exist in the marketplace.

Our slogan today is “The Official Florist of the City that Never Sleeps”.  When we started it was a lot simpler, a whole lot less creative and the words said it all:  “At Your Service”.  We were “At Your Service” then and we are “At Your Service” today.

In the fifteen years that have passed, we have accomplished much and we have learned a great deal too.  Most of all in the road we traveled we met you, our clients.  This has been our highlight and what we are most proud of.  For it is you that have molded us.  You have taught us all that we know.  You have shown us what you like.  You have shown us how to evolve our styles into the times that we are in.  You have created an experience that is the true essence of Starbright… Flowers, Festivals and Celebrations!

We have fun, you get great flowers and at the end of the day the smiles are amazing!

Indeed today is a very happy day for us.  We are thrilled to be embarking on the next fifteen years and to journey with you.  We look forward  to the times ahead as it is not possible to imagine the highlights that are yet to come!

We wish you warmth, health, happiness and success in all that you achieve.

Thank you – nf

Starbright Floral Design is a corporate, institutional and retail florist that is located in the heart of New York City’s Historic Flower District.  We deliver flowers (and other gifts) anywhere in Manhattan, out-of-town or around the world.  Many Hotel Concierge call upon us for the requests of their guests.  Event Planners call us regularly for their trade  presentations and Human Resource  Departments use us for in-house corporate gift giving.  To learn more about us and  the work that we do, please visit our website at starflor.com.

Our Mission Statement

A bubble bowl of Vandella Roses (a light cream color).  This can be a casual centerpiece  or decor for a cocktail table.
A bubble bowl of Vandella Roses (a light cream color). This can be a casual centerpiece or decor for a cocktail table.

“When the history books write the Starbright Story…  We will be judged kindly if we remembered to always do our best, give everyone we meet a smile and and lead our industry with innovation, creativity, quality and service.” STATEMENT OF MISSION, Starbright Floral Design, September 14th, 1994.

This is the premise that we were founded on.   These words were written before we served our first client.  We served three clients our entire first week!  Fifteen years later, we  still read these words and try to live by them daily.

We are truly honored to have been given the opportunity to be of service.  Thank you for all you have done top help put us on the map as a premier florist in New York City.

We invite you to visit our website to gain a broader perspective on our organization and the work that we do.

The Starbright Team

The Voting is Closing Soon!

Amber/Orange two-toned miniature calla lillies.  They are dancing in glass and light.
Amber/Orange two-toned miniature calla lillies. They are dancing in glass and light.

As many of you know, we have been honored to be in the running for the Best of Citysearch and we are being selected in the category of Best Florist in New York City.  To us this would be such an honor!  To everyone that we work with, to all our clients that have helped to put us on the map, we would are so grateful!

If we have had the chance to work together in the past, if you like us, if you feel that we deserve to stand a chance to win, please follow this link and give us your vote of confidence.  To vote for us and/or to post a comment, click here:

http://newyork.citysearch.com/bestof/nominees/2009/florist

Thank you for your trust, your confidence and all the wonderful years that you have given us the opportunity to be of service!

With our warmest regards,

The Entire Starbright Team

Don’t forget to visit our website at www.starflor.com!

Flowers in a Basket? Flowers in a Vase?

Amaryllis in Peach
Amaryllis in Peach

The question comes up often.  We think about this when we want to send someone flowers for any occasion (I Love You, Just Because, Get Well, etc.).  If you want to send someone a bouquet that is going to last, if you want the flowers to appear fresh for a long period of time, ALWAYS-ALWAYS pick a vase over a basket.  Here are the reasons why:

Flowers drink water and in a basket they are arranged in a small square of a sponge-like material that is meant to absorb water and then let the flowers “drink” from its absorption.  It is highly unlikely that even half of the water that is in the sponge ever makes it to the flowers themselves.

The exact opposite happens in a vase.  There is an abundant quantity of water in the vase and ALL the water goes up the flower stem and to the bloom.  There is no question that the person who receives the flowers will enjoy them longer if the flowers are in a vase.  PLUS it is easier to see if the vase is low on water (add), or if the water is murky (empty and refill).  After the flowers have been in the vase for about 3-4 days it is a good idea to take the stems out one-by-one clean out the old petals and cut the bottom of the stem at an angle.  This cleans up any bacteria that has collected at the bottom of the stem and has “plugged up” the passage of water to the bloom itself.

Sending someone flowers is a very thoughtful gesture and is truly appreciated.  You should see the smiles that we see all day long as we deliver flowers to “Ms. Jones”!  That is only half of the flower receiving experience.  The other half is how long the flowers live.  Imagine getting a phone call a full ten days AFTER the delivery and the recipient of the gift says something like: “You won’t believe this, but your flowers are still amazing!”

There are really only three factors that can make this happen:

Selecting a florist that has fresh flowers.

Sending flowers in a vase of water and not a basket with a sponge.

Taking good care of the flowers by replenishing the water, fresh cutting the stems, etc.

Having flowers in the home is a little bit like caring for a micro-garden.  It is an extremely therapeutic and very rewarding.  Keeping flowers alive as long as possible is a pleasant challenge for the mind and the heart.  It really gives us pleasure and helps us take our mind off things.

So remember: Send lots of flowers to lots of different people!  AND make sure that the flowers you send are in a vase and not a basket! No sponge!

Visit our website at www.starflor.com, or give us a call at 800.520.8999 and all of us at Starbright Floral Design will be thrilled to hear from you and to help in every way possible.