After a long hiatus from our blog and as our scribes grew stale, we needed to jump-start our adventure all over again. I wanted to title this entry “Starbright is Back” but that would not have been accurate as we never went away. Our amazing flowers have been around all year-long and our decor has graced more venues than you can possibly imagine. We have really had a fun year so far.
So much fun in fact that while we did not forget to blog, the truth is that we lost our stride. Our fingers clamped up and the writing side of our brain stopped thinking (or writing what we thought!). Anyways, here we are and I almost would like to take a moment to reintroduce ourselves, who we are and what we do….
Starbright Floral Design (www.starflor.com) was started in 1994 fifteen years ago as a premier floral provider to the special event and hospitality markets of New York City. Since then we have grown to offer world-wide delivery of flowers, plants, orchids and gifts of all sorts. We have won many awards and accolades (both local and national), but what we are the most proud of is the reviews that you will see about Starbright online.
If you go to Citysearch, Yelp or even Google, you will see that we are one of the most reviewed florists nationally and certainly the most reviewed in Manhattan.
Stay tuned for many great articles that are getting ready to come down the pike. In the meantime, if you would like to send someone amazing flowers give us a call at 1-800-520-8999. Or you can visit our website at www.starflor. com. We would love to hear from you and help in every way that we can.
Many thanks to all our friends and clients. We will always look forward to being of service.
The Official Florist.
Starbright Floral Design – The Official Florist of the City that Never Sleeps
We are located in the heart of New York City’s Historic Flower District. On 28th Street, in Chelsea – between 6th and 7th Avenue.
Tom S. is our Creative Director and the Arbiter of Style for Starbright. Tom sees into the future and keeps our design styles ahead of the curve. For Valentine’s Day 2010 he has some thoughts to share and has written the article below… Enjoy!
As Valentine’s Day quickly approaches, I stop to ponder Gertrude Stein’s famous quote, “A rose is a rose is a rose.” During this time of year, our store is inundated with requests for red rose arrangements. It is not atypical to have over 15,000 long stem red roses in our fridge during the week of Valentine’s Day. While roses are gorgeous and will always remain a popular declaration of one’s love and devotion, I have to agree with Stein. A rose really IS a rose.
Luckily, we are prepared with other creative and unique options that should appeal to most couples. Why limit yourself to a vase of red roses? During the Valentineseason, the price of roses can be shocking. Our wholesale cost goes up, supplies of the best roses become scarce and customers can see that reflected in the price of a dozen roses. Instead of roses, consider sending a lush, hand tied nosegay of eggplant colored calla lilies. With their sculptural shape that has been eroticizedby artists such as Georgia O’Keefe and Robert Mapplethorpe, calla lilies should evoke a passionate response from any recipient.
Orchids are another option that will both delight and inspire. The exotic shapes, textures and colors of the orchid speak to the tropical fantasies of many lovers. During the winter months, wouldn’t it be wonderful to remind your loved one of your past trip to the islands? Perhaps the flowers will help to promote a future trip. One benefit of orchids that can not be overstated is their longevity. While long stem roses typically last an average of five days, fresh cut orchids will remain lovely for up to two weeks. An orchid plant can last months, and they are deceptively easy to care for. For a masculine approach to the orchid, a floating cymbidium stem artfully arranged inside a glass cylinder is a very modern choice. This option is long lasting and costs about $25 less than a dozen roses.
If your other half is more traditional and may be disappointed if they don’t receive roses, let us become creative to come up witha special mixed arrangement. Rather than the typical tall vase, try a tight and compact cube arrangement. Not only will the flowers be easier to bring home, they will last longer! Low and lush arrangements are a modern trend and appeal to most discerning costumers. Hydrangea, tulips, and roses make a romantic mixcertainto please even the most persnickety lover. Because the roses are being added to other flowers, the cost willbe significantly less then a solo vase of roses. While cost is often not the deciding factor when choosing a gift for someone special, in these times it is very nice to have some economical options.
As a floral designer, my opinion of roses may be negatively influenced by the scars and calluses I’ve acquired from years of Valentine’s Day thorns. However, I have the unique opportunity to see the wide of variety of flowers available to customers during thisromantic holiday. While roses are certainly the star of the show, there are many flowers that are waiting in the wings for their moment to shine. No matter what, when the flowers are sent with love, they transcend and aspire to more than Stein’s observation. “A rose is a rose is a rose…” unless it comes from you!
About Starbright Floral Design: We are located in New York City in the heart of the historic flower district. We are in a loft on the second floor of our building on 28th Street, right by Seventh Avenue. We deliver to all of New York City ourselves (and beyond). This holiday season we have some amazing Valentine’s styles for you to choose from. Give us a call (800.520.8999), stop by (150 West 28th Street, Suite 201) or visit our website (www.starflor.com)
All too often men (mostly) do not know what to send to their romantic interest, their partner, wife or significant other. Often the “safe choice” is a dozen roses. If we are in trouble then the safer choice is to two dozen roses! It seems that we (men) have this philosophy that the bigger the problem that we are trying to overcome, the more roses we tend to send!
In many instances the thought goes something like – “Eh, I don’t know a thing about flowers, all women like roses, don’t they?” That looks like a safe choice! Well the truth is that everyone loves receiving flowers and nobody will ever doubt the sincerity of the thought that goes along with a bouquet of roses. You thought about her! What could possibly be wrong with that?
There is nothing wrong with it! You can, however, do much better! Often times, for less money and with more of an emotional impact and with a deeper display of emotion and sensitivity. Take the time to educate yourself about flowers. Learn about different varieties and what is in season.
With time, if you send flowers often (and you should!), you will not be as boring! The question, the anticipation becomes “what flowers did he send me this time?”. When you surprise her a few times a year with a bouquet of red roses (in between other flowers), the flower has a deeper impact. You are no longer the guy that does not know a thing about flowers, you sent roses for a reason and they will mean so much more!
Take the time to learn about flowers. You don’t need to spend a whole long of time doing it. A few moments here and there on our website (www.starflor.com) will give you a great visual impact of what you may or may not like. Reading our blog from time to time will spring an idea forward.
What colors different flowers come in and what their seasons are… There are tulips, orchids, amaryllis, sunflowers, hydrangea, peonies and so much more… Learn about these blooms and send a surprise! Go to our website (www.starflor.com) and click on FLOWER ENCYCLOPDIA. You will not be the same old boring guy! You will be sensitive, understanding, interesting and a real hero! Try it once!
Here are a few more hints – now that I have your attention: Talk to the florist who will make the arrangement. Ask him/her for advice. Ask what came in today, what is really fresh.
Never send a “contrived” arrangement that looks like grandma’s favorite in a cute but overpriced container! Keep it simple. Only send flowers, stems, vase and water (nothing else). Make sure that you don’t mix too many colors and too many varieties in one arrangement. It becomes more expensive but “cheapens” the presentation. Mixed flowers are never as dramatic.
I have nothing against roses – they are an amazing bloom and you should keep them in your repertoire. Just don’t send them exclusively! If you sent roses last time, send a vase of purple orchids this time! Get creative with the message on the card and watch what happens! Let me know!!!!!