Starbright Prepares For 21st Valentine’s Day in NYC!

We’re up to our noses in flowers!

Flower Power
Emilio in the cooler at Starbright Floral Design

 

There’s no shortage of Romance in NYC this week! With Valentine’s Day 2015 just around the corner, New York City is abuzz with a Valentine’s Day glow that can just give you goose-bumps. The romance is so heavy in the air it’s practically steaming, just like the vapors of the Nuts’4’Nuts cart. Strolling through New York City you can almost hear St.Valentine himself, banging on the lid of a taxi as he crosses 6th avenue, yelling “I’m walking here!” as he scopes out another love-lorn hopeful with his old buddy Cupid. Whether you’ve got a special someone, several special someones, or several special cats there’s only good things about February 14th. There’s no end of things to do in the city – you can take in a Broadway show, go eat a romantically-lit dinner from anywhere in the world or see some hot jazz in a cool club.

If you’re in the mood to cheer on another couple’s real life love-story head over to Times Square. Nine happy couples will be getting married there this Saturday in front of the Times Square Valentine Heart Design winner, “Heartbeat,” by Brooklyn-based outfit Stereotank. This interactive beating-heart drum reacts to sound and movement and it’s pretty impressive (check it out on Bustler here).

Here at Starbright Floral Design, we’re pretty obsessed with Valentine’s Day too. It’s a great time in the shop; the floral coolers are full, most of the staff is smiling on-site and energy levels are high. To kick off the season right, the Starbright designers each created custom heart-shaped arrangements for our V-Day 2015 Heart Collection. These unique arrangements all represent the personalized style of our design team and pack a whole bunch of extra love. We’re also excited to be creating arrangements from the “helpfully” romantic Valentine’s Day Flowers Collection.

 

Every Valentine’s day serves up it’s own set of unique challenges. Last year, despite a foot of snow, Starbright was able to send out over 2,000 orders for Valentine’s Day. So how did we manage?

Getting Ready For Valentine’s Day

 

It all starts in the back. After unpacking, washing and shelving A LOT of vases, the guys begin adding greens for storage.

 

Greening Vases
Greening Vases

Vases aren’t the only thing getting prepared. Antonio works on planting orchids for clients looking for something that will looking for a lasting gift. Orchids are great for brightening up apartments or office spaces and they are pretty easy to take care of – here’s some tips for taking care of an orchid plant.

Orchid Preperation
Antonio preps an orchid for planting.

We have a couple first-timers at Starbright this Valentine’s Day. Emilia, one of Starbright’s designers, is excited for the days ahead.

Valentine's Day Smiles
Nothing to worry about here – Emilia is ready for the big day!

Byron checks some details in Starbright’s large catalogue of styles.

Byron
Byron checks an order at the front desk

Did we mention that Byron made the arrangements for the front table?

Lord Byron's Flowers
Pretty, huh?

To make sure you get the most from your Valentine’s Day flowers, check out this post for taking care of cut flowers.

Happy Valentine’s Day everybody!

Starbright Logo

 

 

Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at Starbrightnyc.com.

 

NYC Valentine’s Day Flowers & Gifts: A New Yorker’s Survival Guide

Roses, chocolates, gourmet baskets and mixed flower arrangements by Starbright in NYC and throughout the world will clearly deliver the desired message to a loved one on Valentine’s Day.   Flowers in concert with Godiva or Baci chocolate is a safe bet.  Even better, for the person who believes “one day is not enough to display my love for you”, is a blooming orchid plant guaranteed to excite for weeks to come.  For the person who believes “one day is not enough and I missed my chance to declare my love by jumping up and down on Oprah’s couch”, is a standing order of flowers to be delivered weekly or monthly (contact us for more details).

Tips on what not to do; the no-nos of valentine’s day gift giving.  Do not send a gift containing a thinly veiled message of “you’re fat”.  Examples of these are edible arrangements, gym membership or gift certificate to diet centers. Do not send a gift of flowers that travel in a box across the country.  Imagine how you would look and feel after a long airplane ride followed by a holdover in a warehouse, followed by handling by a freight operator working a double shift on a holiday somewhere.  The same holds true for those flowers.  Instead of delivering a smile and message of love, they deliver a lesson in mortality.  The number one no-no for Valentine’s day is to forget about it all together.  Avoid this tragic mistake by ordering your gifts from Starbright early and painlessly.

This public service memo is brought to you by Starbright Floral Design, voted “The Best Florist of New York City”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

Marriage Equality: (More) Cause for Celebration!

I know exactly what I want my wedding flowers to look like.  Considering that I have met with and executed the flowers for at least a hundred brides during my career as a floral designer, I’ve definitely had the opportunity to formulate my own ideas about my big day.  It was only until a couple of weeks ago that the fantasy was granted the chance to become a reality.  The New York State Assembly voted to extend the right to marry to same-sex couples, thus allowing the dreams of countless loving couples to finally come true.   No, I haven’t recently become engaged.  I will still have to be content with making other people’s boutonnières and centerpieces.  However, now my pool of potential brides and grooms will include a lot more grooms and grooms and brides and brides!  Talk about a reason to celebrate!

Many times I am asked what the differences are between a same-sex wedding and the standard wedding we have been accustomed to.  Truthfully, there isn’t a difference.  Of course, if two men are getting married, it is likely I will not need to make a bridal bouquet.  Other than that, the differences are hard to find.  The emotions, politics, logistics, and ultimately the flowers are practically the same.  Color schemes are agonized over, seating charts are adjusted and the merits of orchids and roses are debated by couples no matter their gender or sexual orientation.

It’s important as a wedding vendor to keep compassion and equanimity in mind when dealing with gay and lesbian couples.  This new marriage equality should inspire equal treatment and consideration across the board.  Most couples will be looking forward to meeting and speaking with a vendor who is as excited about the big day as the couple themselves.  Florists would be wise to be inspired by the joy and new sense of validation and empowerment that their same-sex couples will exhibit while planning their wedding ceremony and reception.  What a beautiful gift our care and enthusiasm will be for these formally disenfranchised pairs.

Of course I am totally biased on this subject.  Growing up, I would have never thought that gay marriage would be a reality.  That certainly never stopped me from contemplating what color peonies I would match with purple Dutch hydrangea for my centerpieces.  I’ve also been blessed with a loving boyfriend who I know wouldn’t judge me for wanting to hold a bridal bouquet if we were to ever get married one day.  (Do you know how many bridal bouquets I’ve made???!!!  I get to have one of my own!!!)  I’m lucky that I’ll never have to risk meeting with a vendor who would try to talk me out of what I want and what I’ve dreamed about for my wedding day.  I hope and pray that the same will be true for all the other gay and lesbian couples who wish to celebrate their union with their friends and families.  Best wishes, Mazel Tov and congratulations to us all.

This scribe is brought to you by Tom Sebenius.  Tom is Starbright Floral Design’s Creative Director and has a part of the Starbright team for most of the modern history of our company. Tom has made countless brides happy and has created some truly magical Starbright moments.  Tom is our most published contributor to floral industry publications and probably the most reviewed floral stylist on all the major online review sites.  We consistently earn five-star reviews on the likes of Citysearch mainly through Tom’s insistence on quality and attention to detail.  A proud member of our team and  a true artist.  Everyone  at Starbright is thrilled that we will one day witness Tom’s ceremony and cannot wait to see  what his creativity brings out on THAT special day! Stay tuned….

Starbright Floral Design is located in the heart of New York City’s historic flower district in a second floor loft at 150 West 28th Street.  Our services include local, national and worldwide flower delivery as well as consultation and execution of social and corporate events.  To learn more about us and the type of work that we do, please visit our website at www.starflor.com.  You may also go directly to our online portal for ordering gifts at www.starbrightnyc.com or to our Event Gallery to see thousands of photographs from our recent work. You may also call us at 1.800.520.8999.  We are always thrilled to hear from you and to be of service in every way possible….

Our warmest regards,

The Official Florist of the City That Never Sleeps

Starbright Floral Design

 

June’s Birth Flower: The Rose its history and secret language decoded

The Rose of June - Brought to you by Starbright Floral Design
The Birth Flower of June

The rose, June’s birth flower is rich in symbolism and myth.  Its image has been utilized  throughout history on such diverse topics as love, war, politics and beauty.

 

The Myths

The first rose of record is said to be in ancient Greece.  The Gods had a tendency to find beauty in tragedy.  It was one of these tragic moments that created the rose.   Aphrodite, Goddess of Love, created the rose when her tears mixed with the blood of Adonis, her lover.  The Romans, not fearful of copying the Greeks like a Xerox machine, created their own legend of the rose’s creation.  According to Roman legend, there was an incredibly beautiful maiden named Rhodanthe.  She was relentlessly pursued by suitors. Exhausted by their pursuit, Rhodanthe sought refuge in the temple of Diana.  Diana was jealous of Rhodanthe and when the suitors broke down her temple gates to get near Rhodanthe, she became furious. Diana’s rage led her to turn Rhodanthe into a rose and her suitors into thorns.    The rose’s appeal was farther reaching then just the west.  The Persians had their own tale of creation.  The Persian legend explains the creation of the red rose as well as the origin of the nightingale’s beautiful voice.  According to legend all roses were originally white and nightingales were ordinary birds who can only chirp.  One day the nightingale met a beautiful white rose and fell in love.   The nightingale’s love was so intense and his need to express his love so great that he was inspired to sing for the first time.  When the nightingale made his moves on the rose and pressed himself up against it the thorns pierced his heart, coloring the rose red.  If you are like me (Greek), clearly the Greek mythological tale is more appealing.  However, fossil evidence suggests that roses existed 35 million years ago, well before any of these myths suggest.

Symbolism

The rose’s symbolic value is not exclusive to England but was most widely used and popularized there.   The rose was first looked upon as a symbol of war.  A civil war that raged on from 1455-1487 between the House of York and the House of Lancaster.   The House of York adopted a white rose, the House of Lancaster was represented by a red rose. The war has been dubbed “The War of the Roses”.  The winner of this war, Tudor Henry VII (The Tudors), merged his Lancastrian rose with the rose of his York bride and thus the creation of the Tudor Rose, the Rose of England.

In later years the rose evolved into a form of language creating a secret means of communication between lovers.   In the mid 18th century the wife of the British ambassador in Constantinople described this language in her letters.  Largely due to the publication of her letters after her death, we have the code necessary to decipher the intricate language of roses.  For example if you want to ask your love interest “will you love me?”, send an open white rose.    Want to ask  “Don’t you love me any more?” , send an open yellow rose.      Want to say “I respect and look up to you” then send a bouquet of white roses.   Red roses signify  “forever I Love You”.  However a bouquet of red and white roses state “Together we are one and united”.  Want to declare your attraction to someone but don’t want to go as far as declaring your undying love, then purple roses are the way to go.  Colors alone aren’t enough to deliver the complex messages of love.  In combination with the colors, the number and degree of bloom of the roses have also been assigned meaning.  A dozen roses says  “Be Mine”.   Thirteen roses tells someone we’ll be friends forever.  Three dozen roses expresses “I’m head over heels in love!”.  Six dozen roses or more says “my love for you is limitless”.  In addition to its Victorian assigned message, this last one says “I’m a Starbright Gold club member”.

Regardless of its diverse assigned meanings, the one constant is the rose’s undeniable beauty.  The recipient of a beautiful arrangement of roses is always appreciative.

This and most scribes on this web log is brought to you by Starbright Floral Design.  We are a full-service florist located in the heart of New York City’s Historic Flower District.  We deliver inspired floral compositions throughout Manhattan, all of New York City and everywhere beyond.  We invite you to visit our website at www.starflor.com.  Here you will be able to gain a broader perspective on our organization and on the work that we do.  You may CLICK HERE to visit our e-portal where  you may place an order for designer-inspired flower vases and arrangements, our orchids, plants and so much more.  We offer  same-day delivery to most parts of the United States.

We will be honored to be of service to you now and for a long time to come… Warm regards from all of us at Starbright, “The Official Florist of the City That  Never Sleeps”.

Flowers, Festivals and Celebrations – It is what we do!

Starbright Floral Design

150 West 28th Street – Studio 201, New York City

800.520.8999

www.starflor.com

 

The Secret is Out! The History of Valentine’s Day (who created it and why)

For the endless romantic in all of us...
Valentine's Day.... Monday 14 February 2011

Those in the know claim that Valentine’s Day holiday celebrations are derived from Roman tradition. Many pagan traditions, such as Holloween, were adopted in some form by Christianity.  One legend has it derived from the ancient Roman festival of Lupercalis.  The festival involved the young women of Rome placing their names in an urn.  The young men would then draw a name of a woman who would be their sexual companion for the year.  In 496 AD the Pope in Rome declared it a Christian holiday to be observed on February 14 in honor of Saint Valentine, a Roman martyr who died in the third century.  The Roman Emperor Claudius II issued an edict forbidding marriage for young men.  Marriage made men emotionally attached to their family, therefore weak soldiers.  It is said Valentine was a Roman priest who was murdered because he held secret marriages in opposition to the emperor’s edict. Thus 14th of February became a day for all lovers and Valentine became its Patron Saint.

England climbed aboard the love train by the 18th century.  Gift-giving and exchanging hand-made cards on Valentine’s Day had become common. Hand-made valentine cards made of lace, ribbons, and featuring cupids and hearts became popular and handed to one’s love interest.  The tradition spread to the American colonies.  However, it wasn’t until the 1840’s when greeting cards were commercially produced that the holiday really caught on in the United States.  The first mass producer of the card were the brain child of Esther A. Howland.  The conspiracy theorist in me finds it extremely peculiar that the first mass marketer of Valentine’s Day, in an age when women’s rights were reserved to the right to keep quiet, was a woman.

Is it possible that Valentine’s Day was created by the sisterhood of women for the benefit of women for generations to come?  Here are some statistics:

85% of Valentine’s Day greetings cards are purchased by women-average price $1.99

75% of Valentine’s Day flowers are purchased by men-average price $85

75% of Valentine’s Day chocolates are purchased by men-average price $25

72% of Women polled would break up with their love interest if no gift is given on Valentine’s Day (the other 28% would accept a gift the day before or day after instead).

8% of men polled do not celebrate Valentine’s Day (100% of those men are alone)

Conclusion:  Valentine’s Day, from Roman times to today, created by women for women.  For that florists throughout say THANKS!

This scribe is brought to you by Starbright Floral Design, “The Official Florist of the City that Never Sleeps”.  Along the way we try to find and write about the fun side of flowers.  Starbright delivers flowers all over the world for the endless romantics everywhere.

Starbright Floral Design is the “Official Florist of Romance” and most of the time we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Sometimes we deliver yellow carnations.

Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.co

 

NEW YEAR’S RESOLUTIONS AND HOW TO KEEP THEM

Happy New Year!

It’s that time of year again.  Time for introspection and goal setting for self-improvement.  Time for our New Year’s resolutions destined to fail.  All of us at Starbright are here to help.  Here are a list of the Top 9 New Year’s resolutions and our guidance in successfully accomplishing them.  Think of it as public service announcement…

1. Lose Weight and Get in Better Physical Shape

Everyone knows the benefit of physical activity to one’s health.  A suggestion to help accomplish this very important, perhaps lifesaving, goal.  When ordering your flowers and/or gift baskets think about coming by in person rather than telephonically or via internet.  Centrally located in the flower district we are walking distance to Times Square.  For an added benefit try using the stairs as we are located on the second floor.

2. Find My Soul Mate

Romance is alive and well as more and more people are looking for that special someone, their soul mate who lights their fire, the ONE whom they love unequivocally and who shares their worldview.   This one is easy.  What’s better received by a romantic interest than a beautiful bouquet of flowers by Starbright (with an added benefit-zero calories)?

3. Find a Better Job

A new year provides a sense of getting a free do-over, so you can try again and get it right. Many people resolve to find better jobs or to take a new approach to the jobs they’ve already got.   What better way to help a friend take the leap of faith than with delivery of flowers and/or gift baskets with an encouraging message attached.  Disregard this resolution if your friend is a concierge at one of the many hotels who choose Starbright for their needs.

4. Stick to a Budget

Many people find it very difficult to stick to a budget. It does take hard work and a lot of self-discipline, at least in the beginning.   Again we are here to help with a helpful suggestion.  Come the New Year send yourself a regularly scheduled weekly arrangement with a motivational reminder on the message card such as “STICK TO YOUR BUDGET BUT DON’T FORGET TO STOP AND SMELL THE ROSES”.

5. Get Organized

Resolve this year to plan your days, reduce interruptions, and clean off your desk.   The benefits of getting more organized include being able to save time, as you no longer look for the same things over and over again or need to replace things you can’t find at all.  Starbright is here to motivate.   Just think how beautiful any of our wide array of floral arrangements would look on your freshly organized desk or clutter free home.

6. Enjoy More Quality Time with Family & Friends

Resolve to spend more quality time with family and friends this year.   This one is easy as well.  Starbright offers quick and courteous delivery with the purchase of any of our products allowing you to spend quality time with loved ones.

7.  Go Green

More and more people are resolving to “Go Green”.  Starbright is all over it.  As one of the largest retailers in NYC we have a large collection of green flowers.  Including Hydrangea, Jade Roses, Bells of Ireland, Spider Mums and Cymbidium Orchids.  However, our designers would urge you to accent these green flowers with others such as red/yellow/pink Roses, Tulips, Lilies, Carnations etc.

8.  Passion

Resolve to become more passionate.  No doubt an amiable goal in life is to attack every day with love and youthful enthusiasm.  What leisurely pursuit can be more rewarding than creating a thing of beauty such as a bouquet of flowersStarbright is open to the public seven days a week.  Come tour our facility and pick out the flowers that light that passionate fire within you.  Along the way our designers will happily give you suggestions and/or assistance as you need it.  Come choose from a multitude of roses, lilies, orchids, tulips, peonies.  Anything your passionate heart desires we have it.

9.  Decrease Stress

Resolve to lower your stress and the stress of the people around you.  It is impractical to send people you love fish tanks filled with fish.  According to a recent MSNBC article flowers are the new fish tank.  Fish have been shown to lower stress levels in people who don’t fear being confined in small places.  Getting lost in the beauty of colorful floral arrangement has been shown to lower the stress level in all.  Send more flowers to those you love and encourage them to send you flowers.  Your health depends upon it!  Starbright Floral Design (800) 520-8999 (the 911 for stress relief).

Just jump on Facebook and give us some of your New Year’s Resolutions and our team of floral designers (humanitarians) will endeavor to suggest ways on how Starbright can help.

 

Starbright Floral Design is the “Official Florist of Romance” and  we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Now we deliver on New Year’s resolutions too!

 

Give us a call, visit our website or pop on in!  We would love to meet you….

 

Passionately yours,

 

The Official Florist

 

Starbright Floral Design

 

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www. starflor.com

E-commerce portal: www.starbrightnyc.com

 

 

Sending Flowers – How a Romantic Man Should…

Lavish her with flowers  of the season...
It is amazing how you will be remembered by the flowers you send!

Well this is the second time I am writing on this subject as the first article that was written and met an overwhelmingly positive response.  Ka-billions of folks read it.  So without trying to rewrite the same article over again, I wanted to offer up a different perspective.

GUYS – your interest in a woman should be shown on many different levels.  Women notice little things and they will catch not only your little mistakes but also the little things that you do right.  So make your flower purchases part of what you do right.  Blow her away with the unexpected!

Here are some ideas to think about (I called them “rules” and then changed to “ideas” because there really are no “rules”):

Don’t send flowers only on the typical flower holidays (birthday, anniversary, Valentine’s, etc.).  If you limit your flower sending to just those types of days, you look predictable.  You appear as though you only send flowers because you could not figure out what else to do.  I am not saying NOT to send flowers on those occasions, but mix it up.  “Just because” is the BEST reason to send flowers of all.  If you do not have the budget to send flowers on the special days and on the non-special ones, then skip the birthday (do something else) and send flowers on one beautiful August morning with a note that says “I love you” or “Cannot stop thinking of you”!  It will mean a lot more because it is so unexpected and who does not want to be surprised?

Secondly, FORGET the dozen roses!  Again, roses make you look predictable (“ah just send her a dozen roses, all women love roses”… yada, yada).  Be a flower connoisseur (or at least look like one).   What is her favorite color?  Purple?  Then make her a bouquet of “everything purple” and so on.  Spend time with your florist in person or on the phone.  If your florist is unwilling to educate you and won’t spend time with you to share his love of flowers, then find a different florist.  Certainly if you come to Starbright (www.starflor.com) we would love to share our passion with you and you will walk away with a Bachelor’s in Romance!  Learn the names of flowers, learn how long they last, what is in season, and so on.

You want to keep things interesting.  Imagine that if you send her peonies or hydrangea she will for the rest of her life remember only you when she sees this flower.  If you send roses (I hate to say this) but how many men do you think will come to mind?  Do you stand a chance of standing out?  Send interesting and unusual flowers!  There are enough varieties and colors for you to select from that you will never have to send the same flowers twice even if you send flowers ever week for an entire year.  Invest a little bit of time and your education will more than pay off.

Lastly, all these e-romance websites can claim all they want about having the best track record for bringing people together, making the most compatible matches and so on… While I cannot statistically prove this, I will claim that the following is true:

Send flowers to someone you love and the scent of the flowers will remind them of you for a very long time.  Flowers do keep romances alive, they make men sensitive and keep couples in love.  Make flowers your secret weapon and the special person in your life will be there forever.

Falling in love, Starbright Style is a truly unique experience.  We deliver fresh flowers daily anywhere in Manhattan or around the world.  Starbright is a full service florist and flower delivery service located on 28th Street in New York City in the heart of “New York City’s Historic Flower District.  Visit us at 150 West 28th Street (2nd floor), call us at 800.520.8999 or you can visit our website at www.starflor.com to gain a much broader perspective on the work that we do.

Starbright Floral Design is the most reviewed and highest rated florist in Manhattan (by Citysearch) and also was voted the Best Florist in our area for your wedding as voted by The Knot (dot com).

“The Official Florist of the City That Never Sleeps” is also “The Official Florist of Romance”.

With love,

The Official Florist

Starbright Floral Design

150 West 28th Street, Studio 201, New York City.

Telephone: 800.520.8999

WEB address: www.starflor.com

E-Commerce Portal: www.starbrightnyc.com