Color Profile : Orange

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories. The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? Up this week :


mini pumpkins
Orange comes in all sorts of forms here at Starbright Floral Design
“Orange is red brought nearer to humanity by yellow.” Wassily Kandinsky

The color orange has a special place in Starbright’s design palette even though it is the most contested colors here in the US; people generally have a “love it” or “hate it” reaction to orange. Here at Starbright, we tend to collectively lean towards loving it. And what’s not to love? According to Color Wheel Pro, “Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation”.

What makes orange so special?

Orange is a vibrant and energetic color that is highly visible to the human eye. It is often used catch attention and highlight important elements of a design. For a similar reason, orange can also be considered a “bargain” color – in floral design, this means orange flowers will make an arrangement feel more present.

The shade of the color is extra important when considering the symbolic associations of orange. Because the color was named for the fruit, orange is often associated with health and vitality. While in a muted tone, burnt or greyed oranges that can be commonly spotted in the color of changing leaves are most often associated with Autumn. Because of the close connection to nature, more subtle shades of orange are often used to represent change, movement, and comfort.


For Encouragement
Orange explosion
Orange you glad you did something for yourself today?

Are you trying to start a new project? Quit an old habit? Beginning a journey? Orange promotes a positive perspective on life and help to motivate people to look on the bright side of a situation. According to the color symbolism of ancient heraldry, orange represents strength and determination.

This perky shade is your best bet when you want to rev yourself up so you can hit the gym or channel creativity for a work project. “Orange is said to stimulate enthusiasm” 


For the Kids
Gerbera Daisies
Great big orange gerbera daisies

Looking for something for someone young? Kids and teens are especially down with the color orange.  We’re guessing it might because orange tends to carry a sense of adventure about it.


For the Hostess
Walk on an Autumn Day
Walk on an Autumn Day

It’s not always easy to say what you want to say. The color orange is associated with social communication. Studies have shown an increase in two-way conversations while the color orange is present. According to color theorists, “this color is both physically and mentally stimulating which gets people thinking and talking!”


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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at

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