What Every Diva Knows….about flowers.

Vanda Orchids and Eggplant Mini Calla Lilies - By Starbright

An entertainer’s dressing room is their sanctuary.  It’s an oasis, where they can relax and prepare in total peace and tranquility.  Despite the sacred nature of this space, family, friends, and fans often want to invade this domain with floral offerings.   What most people don’t realize is that there is an art and a science to creating bouquets for such an environment.  You can’t just simply throw any random flowers in vase and send them over to Madison Square Garden for Beyonce’s green room.  Heaven Forbid!  There are several key choices that can be made to ensure the flowers are enjoyed and appreciated, rather than being sent directly to the dumpster.

  1. Keep it simple.  In most cases less is more.  This goes for both the size of the arrangement and the combination of the flowers.  If you do something too big, there is a chance the flowers won’t even make it to the dressing room.  Often the larger arrangements are left outside or in a separate dressing room.  When choosing the types of flowers, one or two varieties is usually best.  A lush bubble bowl of cream colored roses can make a better impression than a vase of mixed flowers.
  2. If you can smell it, don’t send it.  Many artists are fanatical about keeping their dressing rooms free from scented flowers.  Singers are especially known for this quirk.  It’s understandable that a sneezing or histamine fueled attack would want to be avoided at all costs.  For this reason, never send lilies, freesia, gardenia or tuberose unless they have been specifically requested.  Most roses acceptable due to the fact that hybrid roses have had the scent bred out of them.
  3. They’ve seen it all.  Most famous entertainers have been sent enough flowers to cover a Rose Parade float.  There probably isn’t a combination they haven’t come across.  However… that doesn’t mean we should stop trying to keep their flowers unique.  A celebrity flower order is the perfect chance for a floral designer to try that new technique they saw in a magazine or book.  Ask your florist if they have any unique varieties of orchids or roses they could recommend.  Perhaps the florist has an interesting or funky vase they could fill with a bold bouquet of hydrangea.  It never hurts to ask.

Flowers are a great gift for celebrities and us regular folks alike.  It just takes a little extra care and thought to make the perfect addition to a diva’s dressing room.  While roses may be thrown at their feet, you don’t want to have your roses thrown in your face.  Remember to keep it simple, scentless, and special and your flowers will be the toast of the town!

This article was contributed by Tom our Artistic and Creative Director.  The direction of floral design that Starbright takes is determined in no small part by Tom’s personal creativity.  His contributions in all areas of the company and his design elements have been an inspiration to us all.

Starbright Floral Design (starflor.com) is located in the heart of New York City; on 28th Street between 6th and 7th Avenue.  We are in the heart of what has been known for over a century as the Historic Fl0wer District.  Many have dubbed us as The Official Florist of the City that Never Sleeps because of our contributions to the Hiospitality and Special Events markets.

Give us a call (800.520.8999) or visit our website to learn more about us.  We would love to be of service by delivering the most amazing flowers to your loved ones – in New York City and beyond!

A Day Trip to a Vineyard!

Spend the Day at a Vineyard!
Spend the Day at a Vineyard!

All of us at Starbright Floral Design are fans of the Three Tomatoes.  This is an amazing group of ladies that enthusiastically embraces all that life has to offer.   It is a “how to” a “guide” that makes everyone an expert at navigating New York City.  Take a moment and check out their website – http://www.thethreetomatoes.com/.  Check out Tomatoes In The Trenches!  My personal favorite.

Anyway – on the 11th of October the Three Tomatoes are going to Long Island’s North Fork for a day trip in the Vineyards.  Everyone will visit three fine vineyards, wine tastings, picnic lunches, jazz and a local farm stop!  It should be really cool! Cost is $85 and there is luxury bus transportation too.  There is a deadline to sign up, but you have to click here to find out the details.  Cheryl and gang are really great friends of mine and big supporters of Starbright.  I am passing on the word and I hope you are on the bus!  See you then!

Did you know that Starbright Floral Design has been voted the top florist in New York City?  Visit our website at www.starflor.com and learn more about the type of work that we do and the services that we provide.  Same day delivery of the freshest seasonal blooms is always available.  Give us a call at 800-520-8999 to find out more!  We look forward to being At Your Service.  Nic and the entire Starbright Team.

It is our 15th Birthday!


Fifteen years ago today… That is when it all started.  September 15th 1994.  One room, no flower shop and a dream to do things differently!

If we are to stand judging ourselves and with the confidence of our clients – then the verdict is in.  Our little entrepreneurial experiment worked.  An astounding success!

The premise of our very existence was based on honesty and the highest standard for quality and service.  Starbright Floral Design was born on the simple idea that every time we say “yes” to a client, it is a promise – and promises are made to be kept.  We believed then (as we believe  now) that with a superior product, impeccable design and excellent service;  the Starbright Experience would be a refreshing change in the “sea of similarities” that exist in the marketplace.

Our slogan today is “The Official Florist of the City that Never Sleeps”.  When we started it was a lot simpler, a whole lot less creative and the words said it all:  “At Your Service”.  We were “At Your Service” then and we are “At Your Service” today.

In the fifteen years that have passed, we have accomplished much and we have learned a great deal too.  Most of all in the road we traveled we met you, our clients.  This has been our highlight and what we are most proud of.  For it is you that have molded us.  You have taught us all that we know.  You have shown us what you like.  You have shown us how to evolve our styles into the times that we are in.  You have created an experience that is the true essence of Starbright… Flowers, Festivals and Celebrations!

We have fun, you get great flowers and at the end of the day the smiles are amazing!

Indeed today is a very happy day for us.  We are thrilled to be embarking on the next fifteen years and to journey with you.  We look forward  to the times ahead as it is not possible to imagine the highlights that are yet to come!

We wish you warmth, health, happiness and success in all that you achieve.

Thank you – nf

Starbright Floral Design is a corporate, institutional and retail florist that is located in the heart of New York City’s Historic Flower District.  We deliver flowers (and other gifts) anywhere in Manhattan, out-of-town or around the world.  Many Hotel Concierge call upon us for the requests of their guests.  Event Planners call us regularly for their trade  presentations and Human Resource  Departments use us for in-house corporate gift giving.  To learn more about us and  the work that we do, please visit our website at starflor.com.

Our Mission Statement

A bubble bowl of Vandella Roses (a light cream color).  This can be a casual centerpiece  or decor for a cocktail table.
A bubble bowl of Vandella Roses (a light cream color). This can be a casual centerpiece or decor for a cocktail table.

“When the history books write the Starbright Story…  We will be judged kindly if we remembered to always do our best, give everyone we meet a smile and and lead our industry with innovation, creativity, quality and service.” STATEMENT OF MISSION, Starbright Floral Design, September 14th, 1994.

This is the premise that we were founded on.   These words were written before we served our first client.  We served three clients our entire first week!  Fifteen years later, we  still read these words and try to live by them daily.

We are truly honored to have been given the opportunity to be of service.  Thank you for all you have done top help put us on the map as a premier florist in New York City.

We invite you to visit our website to gain a broader perspective on our organization and the work that we do.

The Starbright Team

The Voting is Closing Soon!

Amber/Orange two-toned miniature calla lillies.  They are dancing in glass and light.
Amber/Orange two-toned miniature calla lillies. They are dancing in glass and light.

As many of you know, we have been honored to be in the running for the Best of Citysearch and we are being selected in the category of Best Florist in New York City.  To us this would be such an honor!  To everyone that we work with, to all our clients that have helped to put us on the map, we would are so grateful!

If we have had the chance to work together in the past, if you like us, if you feel that we deserve to stand a chance to win, please follow this link and give us your vote of confidence.  To vote for us and/or to post a comment, click here:


Thank you for your trust, your confidence and all the wonderful years that you have given us the opportunity to be of service!

With our warmest regards,

The Entire Starbright Team

Don’t forget to visit our website at www.starflor.com!

A Favor & A Reward….

A tight nosegay of yellow gerbera daisies presented in a geometric vase.  Catalog item SQ043, by Starbright Floral Design
A tight nosegay of yellow gerbera daisies presented in a geometric vase. Catalog item SQ043, by Starbright Floral Design

Over the years we have had many opportunities to meet many of our clients and to be of service in many different ways.  For all that we have been able to do and for all that you have helped us accomplish, we will always be grateful.  Thank you for helping top put Starbright Floral Design on the map as one of the premier florists in New York City and for making us your “go to florist” for all your floral and gift giving requests… We have always  said that if there is something that is an issue that has come up with our service, we want to know about it so that we  can make it right for you – no matter what it takes.  If you are pleased with our service we want you to tell the whole world about us!

So here is the favor.. for those of you who know us, for everyone that has ever experienced the Starbright Standard:  We have been nominated by Citysearch as a contender in the Best of Citysearch poll to be voted The Best Florist in New York City.  This is quite an honor!  An even greater honor is to know how many of our friends and clients are supporting us with their votes on Citysearch right now.

If you would like to vote for us and if you truly believe that we deserve to be called the Best Florist in New York City in 2009, then please go to this link:

http://newyork.citysearch.com/bestof/nominees/2009/florist and vote for us.  If you would like to share some thoughts and comments about your experiences with us, we would all be very grateful!

And now the reward!  You will not see this posted anywhere else! THIS IS AN OFFER THAT IS EXCLUSIVELY POSTED FOR THOSE WHO READ OUR BLOG… Give us a call at any time in the month of September and mention that you have read this blog entry – we will in turn give you a 50% discount, that is right – half price, for any floral request that you may have to deliver flowers anywhere in Manhattan.  Yes, mention that you have read our blog and get your flowers HALF PRICE in September!

We are very grateful for all that we get to do together.  Thank you from all of us at Starbright Floral Design…. (www.starflor.com)

Phaleonopsis Orchids – they are amazing!

Triple stem, white, phaleonopsis orchd presented in a black ceramic bowl with willow branches, bamboo, raffia and sheets of green moss.
Triple stem, white, phaleonopsis orchd presented in a black ceramic bowl with willow branches, bamboo, raffia and sheets of green moss.

We just received a shipment from one of our greenhouses of the most amazing purple and white orchids. They truly look spectacular and they are going to last for a very long time. Give us a call – they would be limited to pickup and New York City delivery. 800 520 8999 or click the Contact Us link on the website (www.starflor.com)