A Happy New Year wish to everyone….

Candle Decor
The New York Public Library

Dear Friends and clients….

With the start of a new year and a new decade all of us have our sights set really high and our hopes even higher.  I truly hope that you were able to take advantage of every holiday moment and to take it all in with the proper proportions of love, family, joy, laughter and happiness.  When it is all over we create memories with those we love that will last a lifetime.

To the many lives that have touched our own and to those whose we have touched as well, we are truly grateful for all the opportunities of friendship and service that you have given us.  We thank you for teaching us all that we know and for all that we have accomplished with your support.  We are excited about our plans for 2010, for the services that we plan on bringing to you, the new ways that we will find to communicate with you and all the great flowers that will leave our stores to reach your special someones!

We wish peace, love, happiness, health and joy to everyone we have come into contact with…

With my warmest regards,

Nic and all your friends at Starbright Floral Design

The Official Florist (of the City that Never Sleeps)!



Starbright Floral Design is located in the heart of New York City’s Historic Flower District.  Our goal is to bring fresh flowers delivered to every home and every office for every special occasion – we fill every “just because” moment with passion for what we do!

Autumn Gardens are in Full Bloom

Autumn Garden

Our fall planting is in full bloom and it is time to enjoy the last flowers of the season before  the first frost… Above is a photo of  one or our more recent plantings at a residential tower in Manhattan. Enjoy!

Brought to you by Starbright Floral Design – we are located in the wholesale flower district on 28th Street, between 6th and 7th Avenues. Give us a call (800.520.8999) or visit our website at http://www.starflor.com.  We would be thrilled to hear from you!

The Official Florist – Nf

What Every Diva Knows….about flowers.

Vanda Orchids and Eggplant Mini Calla Lilies - By Starbright

An entertainer’s dressing room is their sanctuary.  It’s an oasis, where they can relax and prepare in total peace and tranquility.  Despite the sacred nature of this space, family, friends, and fans often want to invade this domain with floral offerings.   What most people don’t realize is that there is an art and a science to creating bouquets for such an environment.  You can’t just simply throw any random flowers in vase and send them over to Madison Square Garden for Beyonce’s green room.  Heaven Forbid!  There are several key choices that can be made to ensure the flowers are enjoyed and appreciated, rather than being sent directly to the dumpster.

  1. Keep it simple.  In most cases less is more.  This goes for both the size of the arrangement and the combination of the flowers.  If you do something too big, there is a chance the flowers won’t even make it to the dressing room.  Often the larger arrangements are left outside or in a separate dressing room.  When choosing the types of flowers, one or two varieties is usually best.  A lush bubble bowl of cream colored roses can make a better impression than a vase of mixed flowers.
  2. If you can smell it, don’t send it.  Many artists are fanatical about keeping their dressing rooms free from scented flowers.  Singers are especially known for this quirk.  It’s understandable that a sneezing or histamine fueled attack would want to be avoided at all costs.  For this reason, never send lilies, freesia, gardenia or tuberose unless they have been specifically requested.  Most roses acceptable due to the fact that hybrid roses have had the scent bred out of them.
  3. They’ve seen it all.  Most famous entertainers have been sent enough flowers to cover a Rose Parade float.  There probably isn’t a combination they haven’t come across.  However… that doesn’t mean we should stop trying to keep their flowers unique.  A celebrity flower order is the perfect chance for a floral designer to try that new technique they saw in a magazine or book.  Ask your florist if they have any unique varieties of orchids or roses they could recommend.  Perhaps the florist has an interesting or funky vase they could fill with a bold bouquet of hydrangea.  It never hurts to ask.

Flowers are a great gift for celebrities and us regular folks alike.  It just takes a little extra care and thought to make the perfect addition to a diva’s dressing room.  While roses may be thrown at their feet, you don’t want to have your roses thrown in your face.  Remember to keep it simple, scentless, and special and your flowers will be the toast of the town!

This article was contributed by Tom our Artistic and Creative Director.  The direction of floral design that Starbright takes is determined in no small part by Tom’s personal creativity.  His contributions in all areas of the company and his design elements have been an inspiration to us all.

Starbright Floral Design (starflor.com) is located in the heart of New York City; on 28th Street between 6th and 7th Avenue.  We are in the heart of what has been known for over a century as the Historic Fl0wer District.  Many have dubbed us as The Official Florist of the City that Never Sleeps because of our contributions to the Hiospitality and Special Events markets.

Give us a call (800.520.8999) or visit our website to learn more about us.  We would love to be of service by delivering the most amazing flowers to your loved ones – in New York City and beyond!