Color Profile : Yellow

Ever wonder where flowers got their “meanings”?

Color psychologist don’t. And they have loads of studies backing up their theories.

The general model of color psychology relies on six basic principles:

  1. Color can carry specific meaning.
  2. Color meaning is either based in learned meaning or biologically innate meaning.
  3. The perception of a color causes evaluation automatically by the person perceiving.
  4. The evaluation process forces color motivated behavior.
  5. Color usually exerts its influence automatically.
  6. Color meaning and effect has to do with context as well.[1]

Over at Starbright Floral Design, we get to work with lots of colors everyday and all of us have our favorites. But why are they our favorites and what does that say? First color up for consideration, the king of the color psychology world:


Starbright floral design yellowHow wonderful yellow is. It stands for the sun. -Vincent Van Gogh

Yellow is most often associated with happiness and competence. Due to the amount of light that is reflected, yellow is the most visible color of the spectrum. Because it is so easy to see, yellow is more attention-getting than other colors. It also stimulates stronger reactions in people than most other colors.

Starbright Floral Designs in Yellow
Starbright Floral Designs in Yellow


To an office

A little yellow in an office goes a long way.  Physiologically, yellow stimulates mental activity.  It can help to increase the speed of analytical processes and logical reasoning.


To support and encourage

A bouquet of yellow flowers can increase the recipients energy, confidence, and happiness level. Bright yellows also relate an optimistic outlook, while pale yellows may be better for also communicating sympathy.


To congratulate

Help aim the spotlight and say “well done!” with an arrangement that calls attention to the recipient.



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Looking for flowers in New York City? Visit our Event Gallery for inspiration. Or see our daily selection at


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