BOO-tiful Bouquets for Halloween!

If there’s one thing we know at Starbright Floral Design, it’s how to make a stunning statement with flowers and Halloween is no exception! We love getting into the Halloween spirit here in NYC and wanted to share some inspiration with you on how to use flowers, pumpkins and a few well-placed props to give your decor that pop that will make it look like it might go bump in the night…

Pumpkins and Halloween are perfect together. We strive to create an eerie elegance in our Halloween displays and pumpkins are a fantastic foil that allow us to do just that. Using them to enhance our floral compositions is one of our favorite ways to evoke that spooky spirit that everyone is searching for this time of year, in New York City and beyond.

The rich coloring of pumpkins provides a great background for flowers and greenery that we at Starbright relish. Lush succulents and king protea flowers brighten up this humble gourd and transform it into a festive Halloween centerpiece. We framed this pumpkin with harvest corn to evoke a nostalgic yet refined ambiance, wonderful for the autumn season.


Twilight lavender calla lily flowers create a vivid exclamation point on our scary squash, while the draped succulents known as amaranthus give a creepy-crawly sensation as they ooze down the pumpkin’s side. A burst of color through the hypericum berries on the side evoke the orange of the pumpkin while making you wonder if they are poisoned or not.


But not all pumpkins need to be scary! We carved one up to give it a friendly grin and added a mix of festive fall flowers including dahlias to give the jack o’lantern a perfect coif. Part of the elegance of this floral composition is hidden by the pumpkin itself, for a vase can be stored inside the pumpkin and filled with fresh water to keep your flowers looking fresher for much longer.


At Starbright, we love to delight our clients with the unexpected and so we had a wonderful time building this luscious composition. We combined a traditional gourd with an eccentric one to highlight the unique attributes of the green squash. The fun sprays of verdant branches built heightened interest in this composition, with the succulents softening the entire look.


One of our clients was looking for something to spook on sight and we had just the special visitor to liven up an otherwise friendly bouquet. A spray of mango toned calla lilies echoed the spiderwebs that wove their way through the flower composition of calla lilies and euphorbia. We’re sure that whoever received this bouquet was given quite a fright!


Halloween is one of Starbright’s favorite times to feature whimsical components in our compositions to make a spooky statement. If you’ve carved your pumpkins and hung up the decorations but there’s still something missing, stop by our shop in Manhattan on Halloween. You’ll be able to find that missing floral masterpiece while seeing the staff of Starbright dressed up for the day. We’ll be giving away candy while we create chilling delights!

November Birth Flower: Chrysanthemums, flower with an identity crisis…

Chrysanthemums were first cultivated in China as a flowering herb in the 15th Century BC.  The flower was brought to Japan in the 8th Century and the Emperor adopted the flower as his official seal.  The flower was brought to Europe in the 17th Century and named from the Greek for “Gold Flower”, a reflection of its original color.

The Chrysanthemum - November Flower....

These days the flowers come in various forms and can be daisy-like, decorative pompons, or buttons.  In addition to the traditional yellow, other colors are available such as white, purple and red.

In the United States, Chrysanthemums are identified as cheerful holiday flowers.  Fall arrangements and Thanksgiving Day Flowers in NYC and throughout the country incorporate Chrysanthemums in their decor.  However, many European countries (France, Italy, Spain, Hungary and Croatia) have identified Chrysanthemums with death.  Accordingly, their use in floral arrangements is limited to funerals or on graves.

Other Uses:

Be sure to bring Chrysanthemums with you when taking a walk in the jungle.  The flower is considered a natural source as an insect repellent.  The Pyrethins when extracted and applied on the skin in an oil suspension or as a powder can be lethal to insects such as mosquitoes.  The Chinese have used the flower for its antiseptic and antibiotic qualities for centuries.

Starbright Floral Design is located  in the heart of New York City’s Historic Flower District.  We are in a second floor loft space from where our customer’s orders get dispatched.  To learn more about our organization and the work that we do, we would like to invite you to visit our website at or you may call us at 800.520.8999.  Either way, we would be thrilled to hear from you and to be of service.

Starbright deliverers flowers in Manhattan (our home city) as well as world-wide.  In addition to flowers and plants, fruit and gourmet baskets, balloon and the like; we are also the go-to florist for events (both corporate and personal).  Flowers, Festivals & Celebrations…. It is what we do!

Wishing you a wonderful day!


Starbright Floral Design

“The Official Florist of the City that Never Sleeps”


to order flowers:

by phone: 800.520.8999

Flowers: The Feel-Good Medicine Series. Part One: Color

Many theories have been put forth trying to explain the relationship (the cause and effect) between flowers and the blissful emotions they generate.  Today we begin a blog series that will take us on a journey through the therapeutic world of flowers in search of the answer to the question.  Why do flowers make us feel good?

Seeing flowers in every color is an uplifting experience!


The first theory of why flowers make us feel so good is rooted in the psychological effects of color.  Several ancient cultures (the Chinese, the Egyptians) believed they could heal ailments using color.  This is known as Chromo-therapy.  Still used in today’s holistic medicine, color has been shown to have  an impact on one’s mood…

Blue brings calmness and serenity.  There seems to be a mental association between night and the color blue.  Several municipalities have even seized on the theory and installed blue street lighting.  In 2000 Glasgow installed blue lighting to improve its landscape.  It was later reported that the crime rate was reduced in areas that had blue lighting!  In a similar effort to reduce agressive driving, Tokyo installed 152 blue lights on a stretch of highway in 2001.

Pink is associated with love and romance.  There is even a shade of pink called Drunk Tank Pink.  Click on this link to read all about this shade of pink!

Green is the color that symbolizes nature and the natural world.  Researchers have found that green can invoke feelings of good fortune, health and tranquility.

Red is a  bright, warm color that evokes strong emotions.  Red is often associated with love, warmth and comfort.  Red is also considered a strong, even angry color, that creates intense feelings, even excitement.  Consider the many ways that the color red is used in a phrase or colloquialism: red-neck, red-hot, red-handed, paint-the-town-red, seeing-red, the-red-eye.

Every color imaginable is represented by one flower or another. Although it is clear from study after study that color has an effect on people’s moods, these effects are not always positive.  What is certain is that any flower in any color will have a positive effect on those who receive and enjoy them.  It might be a bit of a leap to say that flowers of one particular color have a more positive  effect than flowers of another color.

The moral of the story?  Send someone flowers! If you know their favorite color, then that is great! If not, all the colors are beautiful and you can send those.  Flowers do make people happy and the bright vivid colors bring us joy and happiness.  They lift us up, the help our spirits rise and most of all they make us smile. Send someone flowers today and sit back and wait for the phone to ring.  The enthusiasm that comes through the telephone line will astound you!  What other research do you really need in order to prove  the point?  That loud over-the-top, super-giddy “thank youuuuuuuuuu!” is research enough!

No matter the reason, no matter the occasion, no matter the moment, all of us at Starbright Floral Design are standing by waiting to hear from you  and ready to help lift someone’s day.  We are the feel-good experts!  Helping people smile all over the world every day.  Starbright Floral Design (that is us) is  located in the heart of New York City (in the historic flower district) and because of our ties to hospitality in our great city we have been dubbed “The Official Florist of the City that Never Sleeps”.

You can visit our second floor loft at 150 West 28th Street (Studio 201), you can call us at 800.520.8999 or you can learn all about who we are by going to our website at  No matter where or how you reach out to us… We would love to be of service.

Happy Days to All!

The Official Florist.

Starbright Floral Design

To place an order on-line, visit the e-commerce portal of our site at:

You can also find Starbright on Facebook by CLICKING HERE.



“On the Fun Side of Flowers” – April Fools

Hi there! I am Nic, Senior Partner at Starbright Floral Design.  Sometimes I scribe on this page as The Official Florist.  That name came as a short version of “The Official Florist of the City that Never Sleeps” – a tag line that seems to have stuck pretty well over the years.

I have always been intrigued by the innocent fun that people have  with each other on April Fools Day.  I have followed the holiday with some interest over the years and I have been inspired by the fun that people and  companies have with each other on this one day when we invent the craziest things to say…

Why Google told us only a couple of days ago that they have developed an email program that works on hand signals.  Remember when Taco Bell convinced us that they bought the Liberty Bell (to help with the deficit) and they were renaming it? Or when Burger King told us all that they had created a Whopper specifically for the southpaw? The condiments were turned 180 degrees to accommodate left-handed people.  Sure.

We decided to have some fun this year and participate in the holiday (it is a holiday, right?).  A lot of planning went into what we were going to do.  Many nights of meetings, creative sessions and ideas were thrown around.  We were new at this “hoax thing” and we put a lot of man hours learning how to spoof.  Next year we think it will be easier.  We are Fool Experts now!

So “The Official Florist of the City that Never Sleeps” issued a press release late at night on the 31st of March (as a decoy) that basically stated that we funded research that was led by Dr. Aprilia Anoitou (Greek translation for April Fool) in which we were able to genetically engineer a rose so that it would behave like an oyster and produce pearls.   We were endorsed by a non-existent Dutch society that promotes flower buying.  To top it off Poisson D’Avril (French for April Fool) from a fictional tourism board in New York City endorsed this high-end rose as a gift for someone who clearly has everything.

I got congratulatory calls and emails from far away places.  Flower growers from Holland and importers from South America reached out to express their good wishes (the experts were dumfounded!).  A New York City radio personality wanted an interview (I declined) and several on-line publications carried the story.  Friends were even google-ing “The Pearl Rose” because they wanted to be in-the-know.  The spoof was supported by our social media outlets (Facebook, Twitter and LinkedIn)

Most marketers would call this a marketing success.  I suppose it was.  We set out to have some fun and did we ever!  The planning, the execution, the fooling, having to answer emails and queries.  It was all about The Pearl Rose.  On most holidays we work ourselves to the point where  work is tyranny.  We never get to celebrate Mother’s Day, Valentine’s, Christmas or anything else.  So finally we have found a holiday on a day that we are not so busy and we can enjoy a day of fun with the rest of the world.  This too will be ruined when some floral industry consultant decides to create a holiday around people sending one another Foolish Flowers! For now we are relaxed and looking forward to April Fools 2012.

The Pearl Rose is history for now.  Maybe someday someone will be able to cross-breed oysters and roses and pearls will be come from roses. Until then life is normal and we can all go back to being true romantics by wooing our honeys with vases and vases of the most gorgeous long-stemmed roses…

It really was The Fun Side of Flowers!

Starbright Floral Design is located in “The Heart of New York City’s Historic Flower District”.  We deliver the most amazing blooms and the coolest floral compositions imaginable to anyone, anywhere  and at any time (except in the overnight hours and to uninhabited places, war zones and to merchant marine vessels while sailing the high seas).

Give  us a call at 800-520-8999 or better yet visit our website at or our e-commerce portal (where you can buy really great flowers) at  Stop by and  meet us, give us a call or drop us a line.  Tell us you want a dozen pearl roses and we will all smile!

Flowers, Festivals and Celebrations – it is what we do!





Happy New Year!

It’s that time of year again.  Time for introspection and goal setting for self-improvement.  Time for our New Year’s resolutions destined to fail.  All of us at Starbright are here to help.  Here are a list of the Top 9 New Year’s resolutions and our guidance in successfully accomplishing them.  Think of it as public service announcement…

1. Lose Weight and Get in Better Physical Shape

Everyone knows the benefit of physical activity to one’s health.  A suggestion to help accomplish this very important, perhaps lifesaving, goal.  When ordering your flowers and/or gift baskets think about coming by in person rather than telephonically or via internet.  Centrally located in the flower district we are walking distance to Times Square.  For an added benefit try using the stairs as we are located on the second floor.

2. Find My Soul Mate

Romance is alive and well as more and more people are looking for that special someone, their soul mate who lights their fire, the ONE whom they love unequivocally and who shares their worldview.   This one is easy.  What’s better received by a romantic interest than a beautiful bouquet of flowers by Starbright (with an added benefit-zero calories)?

3. Find a Better Job

A new year provides a sense of getting a free do-over, so you can try again and get it right. Many people resolve to find better jobs or to take a new approach to the jobs they’ve already got.   What better way to help a friend take the leap of faith than with delivery of flowers and/or gift baskets with an encouraging message attached.  Disregard this resolution if your friend is a concierge at one of the many hotels who choose Starbright for their needs.

4. Stick to a Budget

Many people find it very difficult to stick to a budget. It does take hard work and a lot of self-discipline, at least in the beginning.   Again we are here to help with a helpful suggestion.  Come the New Year send yourself a regularly scheduled weekly arrangement with a motivational reminder on the message card such as “STICK TO YOUR BUDGET BUT DON’T FORGET TO STOP AND SMELL THE ROSES”.

5. Get Organized

Resolve this year to plan your days, reduce interruptions, and clean off your desk.   The benefits of getting more organized include being able to save time, as you no longer look for the same things over and over again or need to replace things you can’t find at all.  Starbright is here to motivate.   Just think how beautiful any of our wide array of floral arrangements would look on your freshly organized desk or clutter free home.

6. Enjoy More Quality Time with Family & Friends

Resolve to spend more quality time with family and friends this year.   This one is easy as well.  Starbright offers quick and courteous delivery with the purchase of any of our products allowing you to spend quality time with loved ones.

7.  Go Green

More and more people are resolving to “Go Green”.  Starbright is all over it.  As one of the largest retailers in NYC we have a large collection of green flowers.  Including Hydrangea, Jade Roses, Bells of Ireland, Spider Mums and Cymbidium Orchids.  However, our designers would urge you to accent these green flowers with others such as red/yellow/pink Roses, Tulips, Lilies, Carnations etc.

8.  Passion

Resolve to become more passionate.  No doubt an amiable goal in life is to attack every day with love and youthful enthusiasm.  What leisurely pursuit can be more rewarding than creating a thing of beauty such as a bouquet of flowersStarbright is open to the public seven days a week.  Come tour our facility and pick out the flowers that light that passionate fire within you.  Along the way our designers will happily give you suggestions and/or assistance as you need it.  Come choose from a multitude of roses, lilies, orchids, tulips, peonies.  Anything your passionate heart desires we have it.

9.  Decrease Stress

Resolve to lower your stress and the stress of the people around you.  It is impractical to send people you love fish tanks filled with fish.  According to a recent MSNBC article flowers are the new fish tank.  Fish have been shown to lower stress levels in people who don’t fear being confined in small places.  Getting lost in the beauty of colorful floral arrangement has been shown to lower the stress level in all.  Send more flowers to those you love and encourage them to send you flowers.  Your health depends upon it!  Starbright Floral Design (800) 520-8999 (the 911 for stress relief).

Just jump on Facebook and give us some of your New Year’s Resolutions and our team of floral designers (humanitarians) will endeavor to suggest ways on how Starbright can help.


Starbright Floral Design is the “Official Florist of Romance” and  we deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.  Now we deliver on New Year’s resolutions too!


Give us a call, visit our website or pop on in!  We would love to meet you….


Passionately yours,


The Official Florist


Starbright Floral Design


Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www.

E-commerce portal:



Our Work Named on Facebook

Orchids in full bloom
Help us name this display of passion

Every so often we introduce a new composition on our e-commerce portal.  When we do, we ask our followers on Facebook to participate by naming our newest arrangement.  It is always loads of fun and the creativity that is unleashed is beyond imagination.

Our floral gifts have  gotten names like “Corona“, “Relaxing Calla“, “Purpleberry Lady“, “Orchid Alleycat” , “Red Dawn“, “Apple Lime Ice“, and so many more.  These are all names that have been given to our gift collection by our fans, our friends and our clients.  I am not sure if it is more fun being a florist and coming up with the next item on our catalog, or if the process by which our arrangements are named.

It is really cool to put it out there and let everyone contribute to the naming process.  We create something and we have no idea what we are going to call it!  We just let the ideas pour in… It is really a lot of fun!

Lately we have been on a love and romance scribe-a-thon.  We have added a few articles on how men should send flowers, why women should surprise their buds with blooms, and so on… To bring the conversation full circle we wanted to create something clean and modern that overflows with passion, devotion, love and to some even temptation.  The orchid stem in the bud vase conveys just that.  It is our interpretation of all things love.  Love of the moment, love of the person and love of eternity.

The names that have poured in so far on our Facebook page run the extreme spectrum of all things love.  I can’t wait to see what we are finally going to call this composition.  Baptize this beauty and we invite you to become part of  our growing Facebook Family.

Just jump on Facebook and name it now!

Starbright Floral Design is the “Official Florist of Romance” and  we deliver flowers, love, passion and all emotions everywhere in Manhattan and worldwide.  Give us a call, visit our website or pop on in!  We would love to meet you….

Passionately yours,

The Official Florist

Starbright Floral Design

Located in the heart of New York City’s Historic Flower District

150 West 28th Street, Studio 201.

T. 800.520. 8999

Web: www.

E-commerce portal:

How Do You Send a Man Flowers?

Sending two tone tulips to your man an all time favorite
Shake things up a little! Romance Therapy Starbright Style!


Flowers can be thought of as a romantic gift.  Traditionally it is a gift that is given to a woman from a man (most of the time).  Romantic men send flowers often.  The flowers and the men that send them are appreciated; they give smiles and make memories that last a lifetime.  A woman that receives flowers will remember them forever… “I remember when I was having this really bad day and so-and-so sent me this big bunch of tulips.  It turned my whole day around.”  The cards men write?  They are saved forever!

Well ladies… How about turning the tables on the man in your life?  Do men like receiving flowers as much as they like sending them?  Consider the following:

Your man may have never gotten flowers before.  What impact do you think your bouquet will have?  Will he remember them forever?  Chances are “yes”.  Will the flowers make him smile?  He will laugh, he will smile, and he will feel giddy and like a king amongst men.

Want to take your honey’s focus off his work and onto you?  Want to make him delirious for the rest of his workday?  Send him a big bouquet of “anything nice”!  His productivity will go down and he will love you for it.

Write a romantically witty card and you have doubled the impact.  You may embarrass him a little but that is OK.  Bring out his softer side just as you know that he is going out for happy hour drinks with the boys; or when you know that he is going somewhere to watch Monday Night Football.  What about when he got that big promotion, when he closes the big deal, or perhaps when he did not?  “I love you” is all you need the card to say; the flowers do the rest.

So what kind of flowers do you send your dude?  Do they need to be masculine, over the top rustic, dark colored with lots of pointy things, twigs and branches?  Not necessarily.  I would even suggest not.  Should they be super-pink and feminine?  Not that either!  Unless… he has a super sense of humor and the goal is to embarrass your construction worker on the jobsite!  If you want to be funny and he can handle it, then do send all-pink.

More seriously, what do you send a guy?  All flowers are beautiful so send him something beautiful!  There is no need to over try for “masculine flowers” (I don’t even know that there is such a thing).  Send him his favorite colors or scents that remind him of you.  Did you go to a romantic dinner and there was a bud vase on your table that became the topic of romantic conversation?  Send him a bouquet of those.

Here are a couple of “rules” in picking your flowers:

  • Make your bouquet with one type of flower.  Not a mixed bunch.
  • Make your flowers in a short vase.  Nothing too tall and not in a wicker basket.
  • No pastels…

Bright yellow or mango-toned miniature calla lilies, purple tulips, burgundy orchids, or even a tight nosegay of green roses will all achieve the results you dream of… To get his mind focused squarely on you and nothing else!

Men are just as capable of appreciating the moment, the beauty of the bloom and the heart of the person that sent them.  NEVER underestimate your man’s emotions.

So now you have an assignment –

a. Think about what your card will say.

b. Pick your flowers.

c. Send them…

When your mission is completed, go to our Facebook Page (click on this link) and tell us about your experience.

Starbright Floral Design is the Official Florist of Romance and has been voted by Citysearch as the top florist in New York City.  We are very proud to be the most reviewed and highest rated florist and  flower delivery service.  Please visit our website at to gain a broader perspective on the work  that we do.  Additionally to send a gift you can visit our e-commerce portal To Send a Starbright Gift.

Love you all,


The Official Florist

Keeping Romance Alive Since 1994

Starbright Floral Design – The Official Florist of the City that Never Sleeps

Located in the Heart of New York City’s Historic Flower District.

150 West 28th Street, Studio 201

Voice: 800.520.8999


E-Commerce Portal: