New York City flower arrangements and floral designer’s draw their inspiration from all that is beautiful. NYC neighborhoods each have their own distinct vibe and beauty. It is this vibe and beauty that our floral designers aim to capture in their NYC flower arrangements. In this series, Starbright’s Floral designers bring their personal style to the table and mix up something special for their favorite neighborhoods in New York City. The above is an illustration of NYC West Village Flowers inspired by our designer’s artistic floral interpretation of the West Village in NYC available for flower delivery to the West Village NYC! Watch as an original NYC flowers arrangement is crafted from beginning to end by one of our talented designers.
This week, Byron brings tropicals out to celebrate the life, love, and energy, which makes up the spirit of the West Village in New York City with flowers. First he begins with a classic layer of lemon leaves, followed by hydrangea, amaryllis, bells of Ireland, roses, calla lilies, anthurium, and orchids.
NYC beware, Valentine’s Day is coming up. Soon, roses in NYC will number in the millions. Starbright Floral Design, is keenly aware of how roses in NYC are an integral part of Valentine’s Day floral gift giving. In fact, Valentine’s Day flowers in NYC and red roses in NYC are synonymous to many New Yorkers. Therefore we thought it’d be a good time to go over some rose history and get to know how some deep rooted traditions sprang up around these flowers that has NYC oh-ing and ah-ing come Valentine’s Day.
Why are Roses sent
Roses in History
Roses are one of humanity’s oldest commodity goods. There are two main families of rose – Mediterranean and Oriental. The Mediterranean rose was extensively harvested by societies in Ancient Egypt, Ancient Rome and the Greek City States. In general, the ancient world used the rose as decoration – in addition to a lovely visual, a rose also offers a strong fragrance, so it makes sense that the bloom would be adopted early as a go-to cultivar.
With the fall of the Roman Empire we would expect to see a fall of the rose – and in a sense, we sort of do. At this point in human history, monks and their monasteries are popping up to hold on to/pass-on the ancient world’s medicinal secrets – and the rose has a starring role. Rose oil, pressed from rose hips, has curative properties that ease many stomach concerns, and also help manage blood pressure. NOTE: YOU ARE NOT A MEDIEVAL MONK – IF YOU NEED MEDICAL ADVICE, YOU SHOULD SEE YOUR DOCTOR, NOT READ OUR BLOG! WE DO NOT SUGGEST YOU ACTUALLY TAKE ROSE HIP OIL WITHOUT CONSULTING YOUR PHYSICIAN. This is very, very lucky for the rose – as Europe transitioned out of the Dark Ages and into the Medieval era, monasteries became the nodes that the rest of society would rebuild around. Think about it – you’re a merchant, your country has just about seen the last of the bubonic plague, and it’s time to go consolidate populations a little bit like ya do, when over half of the population gets wiped out by the plague. Where are you going to go? You’re probably going to set up near one of those medicine- and beer- and cheese-producing monasteries, because medicine, beer and cheese are all necessary things. This is where you’re going to get your flowers, too – and that’s where the rose comes in.
Roses are one of the prime commodity goods exchanged by upper-class European citizens from about 500CE-1875CE. They have utility (medicine), they are relatively hardy, and most importantly they can be endlessly hybridized. When you’re looking at a commodity’s value, what’s happening is you’re evaluating the average cost of that good in the market, in comparison to the quality of the good in front of you. With rose plants, you need to keep in mind that while the rose originally comes from warm climates, most of Europe is cold. Many hybrids make the plant hardier or longer-blooming, or maybe they’ll bloom more times per year, or maybe the hips are big enough that a short grow season isn’t awful, or…Roses are an interesting commodity. Today there are lots of varieties and lots of colors and even a lot of shapes and sizes.
The rose’s history as a commodity good is not dissimilar to that of an engagement ring. Both goods were originally given to help provide an economic foundation in times of extreme stress. With an engagement ring, for example, it was understood that the provider in the marriage might die. In that event, the ring could be sold and a new living situation could be arranged. Roses, too, are high-value gifts – although in the modern era, we cut our flowers, so this symbolism has been obscured by all the other romance of the occasion. Extravagance for extravagance’s sake never hurt anybody!
So why are we bringing all of this to your attention? Nic Faitos, the founder of Starbright, has given us permission to clue you in, dear reader – the roses are going to be cheaper if you order them before January 20th. Roses are an “inelastic commodity” – there are only going to be as many roses available for purchase on February 14th as there were grown, picked and shipped by February 13th, and no matter what the vast majority of consumers will be after some roses. In this scenario – “there’s a rush on a thing who’s quantity is finite” – the single best move you can make is to get in early, so you can maximize your dollar’s value.
Right now, roses in NYC within e-commerce websites are being sold without regard to the inevitable demand driven cost increases. The skyrocketing wholesale cost of the roses have a corresponding effect on consumer prices. So if you have a special person you’re planning to send long stemmed red roses in NYC for this upcoming Valentine’s Day, placing an order with Starbright sooner rather than later can help you stretch your resources.
Starbright Floral Design is excited to release the first installment of our Holiday Collection!
Hydrangea, peonies, roses, and orchids get extra dressed up with gilt leaves and golden colored wire. The ruffled texture and rich rosy shades are the type of holiday lush you want to bring home for dinner. The wine and gold coloring of this arrangement makes it suited for the season, without a holiday theme.
There’s nothing like New York during the Holidays and one of the best places to celebrate – Rockefeller Center. Whether you’re planning to visit for the tree lighting (Wednesday, December 3rd!), seeing the 41st annual Merry Tuba Christmas performance (Sunday, December 14th) or going to the Top Of The Rock Rockefeller Center will show you a great time. This arrangement with berries, calla lilies, anthurium, pinecones and winter greens echoes the hustle and excitement of one of our favorite centers of commerce here in NYC.
This dramatic piece echoes the natural beauty of Frederick Olmsted’s Central Park design. With the arrangement’s classic tribute to the holiday designs of yesteryear you can transform your space into a seasonal winter wonderland…without having to step outside!
Nestled in the heart of New York’s historic flower district, Starbright Floral Design has been delivering arrangements of the highest quality for over twenty years. We celebrated our anniversary last week in the shop with lots of arrangements, delicious food from Niles NYC, and birthday cakes for the shop and for “the man that makes it happen”, Costas!
And while the team took a break to chow down on some delicious treats and talked shop. Starbright has a unique studio layout – over 75% of the floor space in the suite is devoted to designing and producing floral arrangements. If you enter the shop and look to the left, all the way down in the back of the shop you’ll see a row of desks – this is where the office staff work, manning the phones. One of the first things you’ll notice is that there isn’t a wall or door or glass window or blind or anything between these two sides of the business. The design and shop staff and the business operations personnel share one space, and one mission – that makes it real easy to come together and let loose, like a big family.
Starbright is known for the flowers, but if you ask anyone who works here what makes the joint special they’ll tell you “it’s the people!” We’re going to break the fourth wall here – we’ve worked with a long list of multi-national businesses and local standouts. Starbright Floral Design is unique on that list because of the incredibly diverse range of experiences, backgrounds and motivations that come together to compose the team. Design isn’t just about making something look nice, or just about pleasing a client on-time and on-budget – design is what happens when someone considers their life story, and funnels those experiences into your life story. Below is a gallery of some of the faces you’ll see when you visit our 28th St location:
“Starbright is the perfect Manhattan florist because, like the city itself, its staff is made up of all kinds. Everyone here works hard, likes to laugh, and brings their own area of expertise to the table. We can learn from each other as well as challenge each other, and altogether have staff hail from all five boroughs, as well as boasting international members. There is no other florist more cosmopolitan than Starbright, and hence none better to service and represent the great city of New York!”
Wondering who’s been at the Starbright Floral Design table longest? Eddie has been with Starbright for well over a decade! With a quick wit and a ready laugh, Eddy brings life to arrangements through color and texture. It’s been a pretty awesome year here for Eddie – the Society of American Florists featured Starbright Floral Design and published a photo of this guy on the cover!
Ana has also been with Starbright for over a decade! And even though her favorite flower is the anthurium and tropical arrangements are her jam, Ana is also our “queen of roses”. Whether it’s one dozen or three, she knows exactly what to do with those long stems.
Happy 20 anniversary Nic and Family!
I thank God for letting me know you guys for so many years and giving me this opportunity to be part of your team – which is like a family. After many years in the flower business, I am still learning new things day after day. From the bottom of my heart, I wish Starbright many more years to continue growing. Long live Starbright.
With love” –
And this is Barbara! With over a decade of floral design experience and about six years in this shop, Barbara is another Starbright veteran and a huge part of the team.
Have you attended a party with Starbright flowers recently? Or a wedding? If you have, there’s a big chance Barbara is responsible for the pieces. Barbara’s style can be described as lush – whether it’s modern or traditional, somehow Barbara’s pieces seem richer than the budget would lead you to expect.
But don’t be fooled. This girl’s got edge – check out her great tattoo – but also a huge heart. As a mother of three, Barbara is an expert listener. I don’t know how she does it, but somehow, Barbara always knows just what people are hoping for.
Sokratis recently joined us from Greece, where he and his wife both worked as floral designers. Creating natural looking forms from flowers – Sokratis brings a technique and style all his own. He is known around the shop for his daring composition, utilizing flora in atypical fashions to achieve top flight results.
Viktor? Where’d you go? Just kidding. Viktor is a little camera shy himself, but that’s not at all the case for the arrangements that he makes! I snapped a shot of the design table where the elusive Viktor can sometimes be seen. Stop in the shop someday and wave to the left-most design table. Hi, Viktor!
“Working for a flower company like Starbright is amazing. It has been a great opportunity to grow as a floral designer and to learn from the best coworkers ever. Working as team, we’re making the Star brighter than ever!
I design floral arrangements with a passion for our client’s satisfaction. It is a pleasure to know that my work might cheer up a person’s day or bring a smile to their face. I am very grateful to have such an opportunity. Today I would like to congratulate the man who came up with the idea to start this company, twenty year ago a Star came over New York City to make it Bright.
After allthese years Starbright is still shining, thanks to the man, friend, coworker and owner who never sleeps Nic Faitos.
God Bless this company because we are Starbright Floral Design. Cheers!!!!”
So designers design the arrangements and build them out, and office personnel handle orders and paperwork. Doing everything else – literally – falls on the broad shoulders of the Starbright Shop Team. These cats are among the most level-headed in the office – they have to be, since they’re the glue that binds the place!
And from the office! These ladies and gentlemen are on the phones 12 hours a day, 7 days a week. One Account Manager told me that the Starbright “management shows a strong dedication to a friendly, pleasant environment with an almost family interaction with the staff. When you have a smile on your face and happy to be at work, customer service is simple.”
Still with us? Great! Way down here, tucked away at the bottom of the blog post, we’ve put a special gift for our supporters – Nic got together with our camera team last week to talk to us about where Starbright came from, and how it got to where it is today.
Starbright Floral Design is excited to share a post from our friends over at Project by Project.
16th Annual Tasting Benefit presented by Project by Project
The ultimate foodie event of the month is here!
On the evening of Friday, September 26th, not-for-profit organization Project by Project will be hosting it’s 16th annual tasting benefit – Plate by Plate – at the Metropolitan Pavilion! With the generosity of Starbright Floral Design, a returning donor and supporter, the South Pavilion will be decorated with amazing florals to set the mood for this decadent tasting event. Plate by Plate showcases the city’s premiere restaurants in which you’d be getting the chance to mingle with top chefs while tasting some of their finest dishes. Participating restaurants at Plate by Plate includes Thalassa Restaurant, The Sea Grill, Fung Tu, and Yerba Buena Perry–just to name a few. What’s more, aside from satisfying your watering taste buds, net ticket proceeds will be going to one of our nation’s most historical landmarks – Henry Street Settlement.
Founded in 1893 by Progressive reformer and nurse Lillian Wald, the Henry Street Settlement has been a focal point of continuing social services and health care services provided to New Yorkers of all ages. More recently, the Henry Street Settlement has been supporting mental health needs of those facing mental illness, related stigmata, and those that are too culturally and linguistically challenged to address those needs on their own in our diverse community.
We love June here at Starbright Floral Design – not because of the weather changing (though that’s nice) and not because school’s out. We love June because we get to celebrate one of New York’s favorite flowers – the Rose! June is National Rose Month and the rose is the state flower of New York – which makes it doubly important in our books. For the next few weeks we’re going to be shining a light on that thorniest of buds.
Roses are found all around the world – there are over 100 different species. The first rose gardens were cultivated in China over 5,000 years ago. Ancient Rome used rose petals as confetti, and rose hips were among the first perfume ingredients.
In 17th century Europe, roses were in such high demand that both the shrub and rosewater extract were commonly used as legal tender. In fact, many of the heritage rose gardens across Europe and on the island of Britain were founded as banks of a sort, a soil-based savings account.
You probably can’t use any of our NEW! June Arrangements to buy groceries, but they’re sure to be fantastic addition to your home, office, kitchen or bedroom! Don’t forget to save your petals for a luxurious confetti at your next event or special night “in.”
Check out some of the arrangements the shop put together to celebrate roses for this month.
Thornless lavender roses say “I loved you at first sight”.
These red and orange tinted flowers express warm admiration, interest, and excitement.
Orange roses express excitement and overwhelming emotions.
The traditional color of friendship, these roses were designed to communicate a message of support.