Flowers delivered in NYC during the Valentine’s Day holiday the logistics of which rivals that of preparing for the Berlin airlift. Preparation for a NYC Valentine’s Day starts well before the day itself. Now, as Valentine’s Day quickly approaches, I stop to ponder Gertrude Stein’s famous quote, “Rose is a rose is a rose.” During this time of year, our store is inundated with requests for red rose arrangements for Valentine’s Day. It is not atypical to have over 15,000, long stem, red roses in our fridge during the week of Valentine’s Day. While roses are gorgeous and will always remain a popular declaration of one’s love and devotion, I have to agree with Stein – a rose really is a rose.
Luckily, Starbright gives its designer’s the creative freedom to offer unique options with wide appeal. Why limit yourself to a vase of red roses? During the Valentine season, the price of roses can be shocking. Our wholesale cost goes up and customers can see that reflected in the price of a dozen roses. Instead of roses, consider sending a lush, hand tied, nosegay of eggplant colored calla lilies. With their sculptural shape that has been eroticized by artists such as Georgia O’Keefe and Robert Mapplethorpe, calla lilies should evoke a passionate response from any recipient.
Orchid arrangements are another option that will both delight and inspire. The exotic shapes, textures, and colors of the orchid speak to the tropical fantasies of many lovers. During the winter months, wouldn’t it be wonderful to remind your loved one of your past trip to the islands? Perhaps the flowers will help to promote a future trip. One benefit of orchids that can not be overstated is their longevity. While long stem roses typically last an average of five days, fresh cut orchids will remain lovely for up to two weeks. For a masculine approach to the orchid, a floating cymbidium stem artfully arranged inside a glass cylinder is a very modern choice. This option is long lasting and costs about $25 less than a dozen roses.
Orchid plants are another option as they are deceptively easy to care for and their beauty can brighten a room for months.
If your other half is more traditional and may be disappointed if they don’t receive roses, let your florist use their creativity to come up with a special mixed arrangement. Rather than the typical tall vase, try a tight and compact cube arrangement. Not only will the flowers be easier to take home, they will last longer! Low and lush arrangements are a modern trend and appeal to most discerning consumers. Hydrangea, tulips, and roses make a romantic mix certain to please even the most pernickety lover. Because the roses are being added to other flowers, the cost will be significantly less then a solo vase of roses. While cost is often not the deciding factor when choosing a gift for someone special, in these times it is very nice to have some economical options.
As a floral designer, the scars and calluses I’ve acquired from years of thorns from Valentine’s Day roses may negatively influence my opinion of roses. However, I have the unique opportunity to see the wide variety of flowers available to customers during this romantic holiday. While roses are certainly the star of the show, there are many flowers that are waiting in the wings for their moment to shine. No matter what, when the flowers are sent with love, they transcend and aspire to more than Stein’s observation. “Rose is a rose is a rose…” unless it comes from you!
This scribe is brought to you by Tom Sebenius. Tom is Starbright Floral Design’s Creative Director and has a part of the Starbright team for most of the modern history of our company. Tom’s work has helped build our brand and has helped maintain our Gold Standard in customer service. Tom will always do what is right for our client and knows that preserving our reputation is the most important function of all.
This public service memo is brought to you by Starbright Floral Design, voted “The Best Florist of New York City”. Along the way we try to find and write about the fun side of flowers. Starbright delivers flowers all over the world for the endless romantics everywhere.
Starbright Floral Design, Voted “NYC’s Best Florist”. We deliver flowers, love, passion and hope everywhere in Manhattan and worldwide.
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Starbright Floral Design
Located in the heart of New York City’s Historic Flower District
150 West 28th Street, Studio 201.
T. 800.520. 8999
Web: www. starflor.com
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